| name | optimizing-geo-visibility |
| description | Use when the brand is invisible in AI search engines like ChatGPT, Perplexity, or Gemini, when competitors are cited in AI responses but your product is not, when AI models describe your product inaccurately, or when entering a new category where AI recommendations influence buyer decisions. Use when no AI visibility monitoring exists. |
| user-invocable | true |
| metadata | {"version":"1.0.0"} |
GEO Optimizer (Generative Engine Optimization)
Overview
GEO gets your brand cited, recommended, and surfaced by AI search engines (ChatGPT, Perplexity, Gemini, Google AI Overviews). At $1M-5M ARR, most competitors have not started optimizing for AI citation, making this a compounding first-mover opportunity.
When to Use
- Brand does not appear when prospects ask AI tools about your category
- Competitors are cited by AI engines but you are not
- AI models describe your product inaccurately or negatively
- No AI visibility audit has been conducted
- Content is not structured for AI extraction and citation
- Technical infrastructure blocks AI crawlers (robots.txt, missing schema, no llms.txt)
- No original research exists for defensible citation
Don't use when: You have no content foundation or positioning in place. Build those first.
Quick Reference
| Phase | Duration | Output |
|---|
| AI visibility audit | Day 1-2 | Baseline scorecard across 4 AI platforms |
| GEO content strategy | Day 3-5 | Prioritized content plan optimized for AI citation |
| Earned media strategy | Day 6-8 | Third-party mention plan with outreach calendar |
| Technical GEO implementation | Day 9-10 | llms.txt, schema markup, crawler access config |
| Original research strategy | Day 11-13 | Signature research initiative with distribution plan |
| Monitoring and optimization | Ongoing | Monthly dashboard with competitive AI share of voice |
Core Deliverables
- AI Visibility Scorecard -- Query-by-query analysis across four AI platforms
- GEO Content Plan -- Content ranked by citation potential with per-page optimization checklists
- Earned Media Plan -- Tiered source strategy (review platforms, media, communities, experts)
- Technical GEO Checklist -- llms.txt, schema markup, crawler access, site architecture
- Original Research Plan -- Signature annual research asset for defensible citation
- AI Visibility Dashboard -- Monthly citation rate, accuracy, and competitive share of voice
Common Mistakes
- Treating GEO as separate from SEO (76% overlap in cited content)
- Optimizing only your own site when AI models weight third-party sources more heavily
- Blocking AI crawlers in robots.txt
- Creating thin content instead of definitive in-depth guides
- Ignoring inaccurate AI citations that compound in training data
- Skipping community presence (Reddit threads heavily indexed by Perplexity)
- Waiting while competitors build compounding citation equity
Integration
Feeds into: reducing-cac, accelerating-pipeline, tracking-marketing-metrics
Refresh: Full audit monthly. Technical audit quarterly. Earned media outreach continuous. Original research annually. Strategy overhaul every 6 months.
See workflow.md for detailed phase-by-phase execution, AI platform comparison matrix, content engineering checklists, earned media playbooks, technical implementation guides, and monitoring dashboard design.
