| name | marketing-strategy |
| description | Product marketing, GTM strategy, positioning, competitive analysis, and launch planning. Use when Travis asks about marketing, positioning, or launching a product. |
| agents | ["research_agent","deep_research_agent"] |
Marketing Strategy & GTM
When Travis asks about marketing, launching, or positioning a product (especially Diaspora AI):
Positioning Framework (April Dunford Method)
Answer these 5 questions in order:
- Competitive alternatives — What would customers use if your product didn't exist?
- Unique attributes — What do you have that alternatives don't?
- Value — What does that uniqueness actually DO for customers?
- Target customers — Who cares most about that value?
- Market category — What frame of reference makes your value obvious?
Example for Diaspora AI:
- Alternatives: Google Flights + manual visa research + travel agents
- Unique: AI-powered visa database + diaspora-specific routes + voice booking in local languages
- Value: Book complex multi-country trips without visa surprises or language barriers
- Target: African diaspora in UK/US/EU traveling to/within Africa
- Category: AI travel platform for diaspora communities
ICP (Ideal Customer Profile)
Build the profile with:
- Demographics: Age, location, income, occupation
- Psychographics: Values, pain points, goals, frustrations
- Behavior: How they currently solve this problem, where they hang out online
- Trigger events: What makes them look for a solution NOW
Competitive Analysis
Tiered Approach
- Tier 1 (direct competitors): Same product, same market
- Tier 2 (indirect): Different product, same problem
- Tier 3 (potential): Could enter your market
Battlecard Template
For each competitor:
- Their strengths (be honest)
- Their weaknesses (be specific)
- How you win against them
- What they say about themselves
- What their customers complain about
Launch Planning
Tier 1 Launch (major feature, new product)
- 4-6 week lead time
- Press outreach, Product Hunt, social campaign
- Landing page, demo video, documentation
- Email sequence to waitlist
Tier 2 Launch (significant update)
- 2 week lead time
- Blog post, social posts, email to users
- Changelog update
Tier 3 Launch (minor update)
- Same week
- Changelog, tweet, done
Messaging Hierarchy
- One-liner: 10 words max. Used in headlines, social bios
- Elevator pitch: 30 seconds. Problem → solution → proof
- Full narrative: 2-3 paragraphs. For about pages, press kits
Pricing Strategy
- Value-based: Price based on customer value, not cost
- Anchoring: Show the expensive option first
- Free tier: Only if it drives paid conversion
- Annual discount: 2 months free on annual = 17% discount
When Travis Asks...
- "How should I position X?" → Run the April Dunford framework
- "Who's my competition?" → Tiered competitive analysis
- "How do I launch X?" → Tier-appropriate launch plan
- "Help me with pricing" → Value-based pricing analysis
- "Write marketing copy for X" → Use positioning as input, humanize-text skill for output
