| name | marketing |
| description | Generate marketing content, brand strategy, promotional copy, and launch materials. Use when user asks for product launch emails, landing page copy, brand voice guides, promotional scripts, sales pages, or any marketing collateral. |
Marketing Skills
Generate compelling marketing content with brand-aligned voice and tone. Supports multi-platform marketing creation for product launches, promotional campaigns, and brand strategy.
Core Capabilities
- Product launch copy (emails, landing pages, social media)
- Brand voice & tone guides
- Promotional scripts (video, voiceover, presentation)
- A/B test copy variants
- Multi-channel content adaptation
Workflow
1. Gather Context
- Product name, tagline, key features
- Target audience and market segment
- Brand voice preferences (tone, formality, personality)
- Channel/format requirements (email, landing page, video script, social)
- Reference competitors or aspirational brands for style direction
2. Plan Structure
For copy-first marketing:
- Outline key messages before writing prose
- Identify primary CTA and emotional hook
- Plan information hierarchy (most important first)
For promotional video scripts:
- Write shot-by-shot script with timing
- Include visual direction notes
- Sync voiceover pacing with visual beats
3. Generate Copy
Product Launch Email Template:
Subject: [Hook — <40 chars]
Hi [Name],
[One-line excitement statement]
[Feature Name] solves [pain point] by:
→ [Benefit 1 in <10 words]
→ [Benefit 2 in <10 words]
→ [Benefit 3 in <10 words]
The result? [Specific measurable outcome]
[CTA Button]
Best,
[Sender]
Landing Page Copy Structure:
- Hero: Headline + subhead + primary CTA
- Problem statement (1-2 sentences)
- Solution overview (3-5 feature bullets)
- Social proof (testimonials, metrics, logos)
- Pricing (if applicable)
- Final CTA
4. Quality Rules
- Keep sentences under 25 words
- One clear CTA per section
- Use specific numbers/metrics over vague claims
- Match voice to target audience sophistication
- A/B variants should differ in approach (emotional vs rational, short vs detailed)
5. For Promotional Videos (Apple-Style)
- Minimal text, maximum visuals
- Short punchy phrases, not paragraphs
- Cinematic pacing: slow reveals, dramatic pauses
- Voiceover: confident, warm, measured pace
- Product is the hero — not the copy
