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Budget reallocation and pacing rules across ad sets and channels. Drives spend toward winning creative under CFO caps.
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Baseado na classificação ocupacional SOC
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| name | budget-optimization |
| description | Budget reallocation and pacing rules across ad sets and channels. Drives spend toward winning creative under CFO caps. |
| canon_references | ["sharp-reach-over-frequency","hormozi-lead-flows","ritson-diagnosis"] |
| canon_source | brain/MARKETING_CANON.md |
| universal | true |
| note | Examples in this skill may reference SunBiz (legacy client); the skill itself is brand-agnostic. Per-brand context lives in brain/clients/<brand>.md. |
| triggers | ["reallocate ad budget","we're overspending on this campaign","shift budget to better performer","optimize ad spend","reduce CPL by adjusting budget"] |
Strategic budget allocation and pacing across platforms and campaigns.
Monthly Budget: $X,XXX
Daily Target: $X (monthly / 30)
Spent to Date: $X,XXX
Remaining: $X,XXX
Days Left: X
Required Daily Spend: $X (remaining / days left)
Pacing: ON TRACK / UNDERSPENDING / OVERSPENDING
| Platform | Campaign Type | Recommended Minimum |
|---|---|---|
| Google Search | Lead Gen | $20/day |
| Google Display | Awareness | $15/day |
| Meta Lead Gen | Lead Generation | $20/day |
| Meta Awareness | Brand Awareness | $10/day |
| Situation | Action |
|---|---|
| Budget exhausted early in day | Reduce bid, widen targeting, or increase budget |
| Campaign burning cash with no leads | Pause immediately, investigate |
| End of month, budget remaining | Increase daily budget on best performers |
| Client requests budget cut | Pause worst performers first, keep best |