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Google Ads operational playbook — campaigns, ad groups, keywords, bidding, negative-keyword discipline, quality score.
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Baseado na classificação ocupacional SOC
Higgsfield image prompt director covering Banana Pro, Soul Cinema, and GPT-2. Three asset types in strict order — single-image character outfit on white seamless studio (Banana Pro or Soul Cinema two-step), 6-panel multi-angle character sheet off that base, and scene plates with/without characters. Plus GPT-2 for detail face/chest-up portraits. Reads reference images for hair, makeup, wardrobe, jewelry, identity. Outputs photorealistic prompts with locked hyperreal stack — skin pores, subsurface scattering, strand-by-strand hair, fabric weave, Kodak Vision3 film. Use for any character outfit reference, character sheet, model sheet, ref sheet, multi-angle sheet, scene plate, environment plate, face detail, or photorealistic still — even without saying 'Banana Pro,' 'Nano Banana,' or 'Soul Cinema.'
Universal cinema worldbuilding director for Seedance video prompts. Five cinema modes (Narrative, Studio, Action, Performance, Atmospheric) with locked ARRI + Panavision/Cooke camera specs and diegetic-only audio rules. Reads reference images for wardrobe, hair, makeup, identity, and environment. Outputs production-ready Seedance prompts. Use whenever CC asks for a Seedance video prompt, mentions Seedance, asks for cinematic scene breakdowns, uploads reference images for a scene, describes a scene for video generation, or asks for shot prompts for music videos, action sequences, performance scenes, narrative shorts, fashion films, or atmospheric environment plates — even if 'cinematic' or a mode name isn't said.
Complete automated video production system for CC's content pipeline. Use whenever CC provides raw video footage and says "make this a post", "edit this", or asks for a cinematic output. Replaces a human video editor entirely. Covers hook engineering, pacing, caption styling, color grading, audio mastering, sound design, motion graphics, and multi-platform export.
Read-only social + web listening across public platforms (YouTube, Twitter/X, LinkedIn, Reddit, the open web, GitHub, Exa search) for competitive intelligence, content research, transcript mining, and checking public post results. Wraps Agent Reach via scripts/social_reach_tool.py. Does NOT read Instagram, TikTok, or Facebook.
Build high-converting, education-first advertorial / "infomercial" landing pages for ecommerce products — long-form scrollable HTML that warms cold paid traffic and clicks through to the product page. Covers angle selection, direct-response copy doctrine, AI image generation with a product reference, a premium anti-slop design system, and a portable build/QA convention. Use for advertorials, pre-sell pages, native/listicle ad landers, VSL pages, or any "read-an-article-then-buy" funnel page.
Automated video editing pipeline for CC's personal brand content. Use whenever CC drops raw footage and needs it edited, captioned, graded, and sent for review. The primary tool is video_editor.py which handles the full 8-step pipeline.
| name | google-ads-management |
| description | Google Ads operational playbook — campaigns, ad groups, keywords, bidding, negative-keyword discipline, quality score. |
| canon_references | ["sharp-mental-availability","ritson-diagnosis"] |
| canon_source | brain/MARKETING_CANON.md |
| universal | true |
| note | Examples in this skill may reference SunBiz (legacy client); the skill itself is brand-agnostic. Per-brand context lives in brain/clients/<brand>.md. |
| triggers | ["manage Google Ads","update Google campaign","check quality score","add negative keywords","Google search campaign setup"] |
Complete Google Ads API operations for SunBiz Funding — MCA campaign lifecycle from creation to optimization.
This skill covers all Google Ads API operations using the google-ads Python SDK (v29.2.0, API v23.1) or Google Ads MCP server for SunBiz Funding's MCA consolidation and growth capital search campaigns.
google-ads Python package installedgoogle-ads.yaml or .env.agents| Type | Best For | Ad Formats |
|---|---|---|
| Search | High-intent MCA consolidation queries | Responsive Search Ads |
| Display | Retargeting JotForm visitors | Responsive Display Ads, Image Ads |
| Performance Max | Full automation across Google properties | All formats, Google decides placement |
1. Create CampaignBudget (daily amount in micros)
└─ amount_micros = dollars x 1,000,000
2. Create Campaign
├─ name: "SunBiz - MCA Consolidation - Search"
├─ type, status (PAUSED)
├─ budget → link to CampaignBudget
├─ bidding_strategy (MAXIMIZE_CONVERSIONS for MCA)
└─ network_settings (search network)
3. Create AdGroup(s)
├─ "High Intent - Consolidation" (exact + phrase match)
├─ "Medium Intent - Alternatives" (broad + phrase match)
└─ "Educational" (broad match, lower bids)
4. Add Keywords (MCA-specific)
├─ "MCA consolidation" [EXACT]
├─ "merchant cash advance consolidation" [PHRASE]
├─ "consolidate MCA positions" [EXACT]
├─ "MCA buyout" [EXACT]
└─ Negative: "jobs", "certification", "personal loan", "payday"
5. Create Responsive Search Ads (MCA-compliant copy)
├─ headlines[] (15, max 30 chars each — NO "loan" language)
├─ descriptions[] (4, max 90 chars each)
└─ final_urls[] → JotForm with UTM parameters
6. Add Extensions
├─ Sitelinks: "Free Analysis", "How It Works", "Case Studies"
├─ Callouts: "No Equity Required", "24-Hour Decisions", "MCA Experts"
└─ Structured Snippets: "Services: Consolidation, Buyout, Growth Capital"
7. Enable Campaign (set status → ACTIVE)
Headlines (max 30 chars each):
"Consolidate Your MCA Today" | "Cut Daily Payments in Half"
"From 4 Positions to 1" | "Stop the Daily Drain"
"See If You Qualify Now" | "Free Cash Flow Analysis"
"MCA Consolidation Experts" | "Reduce Your Daily Burden"
"One Payment. One Funder." | "Smart Capital Solutions"
"SunBiz Funding" | "Fast Business Funding"
"No Equity Required" | "Revenue-Based Financing"
"Get Your Free Analysis"
Descriptions (max 90 chars each):
"Overleveraged? We consolidate your MCA positions into one manageable payment."
"See if you qualify for our multi-phase consolidation strategy. Free analysis."
"Cut your daily MCA payments. We buy out your existing positions. Apply today."
"Fast business funding with no equity required. Funded in as little as 24 hours."
SELECT campaign.name, campaign.status,
metrics.impressions, metrics.clicks, metrics.ctr,
metrics.average_cpc, metrics.conversions,
metrics.cost_micros, metrics.cost_per_conversion
FROM campaign
WHERE segments.date DURING LAST_7_DAYS
AND campaign.status != 'REMOVED'
ORDER BY metrics.cost_micros DESC
SELECT ad_group_criterion.keyword.text,
ad_group_criterion.keyword.match_type,
metrics.impressions, metrics.clicks, metrics.ctr,
metrics.average_cpc, metrics.conversions,
metrics.cost_per_conversion,
ad_group_criterion.quality_info.quality_score
FROM keyword_view
WHERE segments.date DURING LAST_30_DAYS
ORDER BY metrics.cost_micros DESC
LIMIT 50
SELECT search_term_view.search_term,
metrics.impressions, metrics.clicks,
metrics.conversions, metrics.cost_micros
FROM search_term_view
WHERE segments.date DURING LAST_30_DAYS
AND metrics.impressions > 10
ORDER BY metrics.impressions DESC
High intent: "MCA consolidation", "consolidate MCA positions", "MCA buyout",
"reverse consolidation", "MCA debt relief"
Medium intent: "MCA alternatives", "reduce daily MCA payments", "business funding options",
"revenue based financing"
Educational: "what is MCA consolidation", "leverage ratio calculator",
"merchant cash advance explained"
Negative: "jobs", "certification", "course", "broker jobs", "personal loan",
"student loan", "payday", "mortgage", "MCA medical", "MCA artery"
| Strategy | When to Use | Notes |
|---|---|---|
| Maximize Conversions | Starting out, need data | Let Google optimize for JotForm submissions |
| Target CPA | Know your target CPQL | Set target to 80% of current CPL |
| Maximize Clicks | Building data, low budget | Get traffic to learn |
| Manual CPC | Full control needed | Labor-intensive but precise |