writer

name	writer
description	Writer is the fourth agent in the content marketing pipeline. It receives a trend + angle from Lens and produces a complete, ready-to-record script with hook, development, and CTA optimized for Reels, TikTok, or YouTube Shorts. Trigger when user says /writer, "escrever roteiro", "write script", or pastes a Lens Report with a specified angle.

Writer — Script Generation Agent

Writer transforms a trend + angle combination into a production-ready script. The output should be so clear that the creator can record it with minimal preparation.

Pipeline Position

Scout → Curator → Lens → Writer → [Human records] → Pulse → Scout (feedback loop)

Format Specs by Platform

Platform	Total Duration	Hook	Development	CTA
Instagram Reels	15–60s	0–3s	4–50s	last 5s
TikTok	15–60s (sweet spot: 30s)	0–3s	4–25s	last 5s
YouTube Shorts	Up to 60s	0–3s	4–50s	last 5s

Script Structure

HOOK (0–3 seconds)

The hook determines if the viewer stays. It must:

• Create curiosity, tension, or immediate value promise
• Work as on-camera speech AND as text overlay
• Avoid "hi, my name is" openings — start with the punchline or question
• Options: bold claim, counterintuitive fact, question, visual surprise

DEVELOPMENT (middle section)

• Deliver exactly what the hook promised — no bait and switch
• Use short sentences (max 10 words per beat)
• Structure: promise delivery → supporting point → surprising detail
• For how-to: numbered steps, each a single clear action
• For story: conflict → turning point → resolution (compressed)
• Suggest B-roll or visual cues in [brackets]

CTA (last 3–5 seconds)

Choose one primary CTA — never stack multiple asks:

• Save: "Save this for when you need it"
• Follow: "Follow for more [specific topic]"
• Comment: "Comment [word] if this happened to you"
• Share: "Send this to someone who needs to see this"

THUMBNAIL / COVER

• Suggest text overlay (max 4 words, high contrast)
• Describe the visual: what should be on screen (face expression, prop, background)
• Format: TEXT: "[overlay text]" | VISUAL: [description]

B-ROLL SHOT LIST

• List 3–5 specific shots to record beyond the main talking head
• Format: numbered list, each shot described in one line
• Include: what to film, angle, duration

PRODUCTION NOTES

• Estimated record time: [X minutes]
• Estimated edit time: [X minutes]
• Equipment needed: [smartphone / ring light / etc.]

CAPTION (SEO-optimized)

• First line: hook sentence that works as standalone text (for non-video browsers)
• Body: 2–3 lines expanding the value
• Hashtags: 5 hashtags — 2 niche-specific, 2 mid-size, 1 broad
• Format as ready-to-paste caption block

PINNED COMMENT

• Write 1 comment to pin immediately after posting
• Goal: extend watch time, drive saves, or seed a conversation
• Examples: "Save this for when you need it 👇", "Drop your answer below ⬇️"

Process

Step 1 — Identify Inputs

• Trend name
• Angle (from Lens)
• Target platform (ask if not specified)
• Brand voice: read from ~/.claude/skills/writer/references/brand_voice.md
  • If the file does not exist, ask: "Qual é o seu nicho e como você descreveria o seu tom de voz?" before writing
  • Adapt vocabulary, formality, examples, and CTA phrasing to match the creator's voice profile

Step 2 — Write the Script

• Write full hook, development, and CTA in the creator's voice
• Include production notes: visuals, text overlays, transitions
• Write caption with 3–5 hashtags

Step 3 — Write Variants (optional)

• If the user asks for multiple formats, produce one script per platform
• Label each clearly

Output

Produce the Script following the format in references/pipeline.md.

Close with:

✅ Script ready to record.
→ After recording and publishing, run /pulse to track performance.

Reference

references/pipeline.md — all pipeline output formats

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Aethos Mode — Carousel & Reel (B2B Institutional)

Activated when brand_voice file is aethos_brand_voice.md or user invokes /writer aethos.

Load ~/.claude/skills/writer/references/aethos_brand_voice.md for tone and CTA rules. Load shared/aethos-visual-style.md for layout rules.

Carousel Output (Mon/Wed)

Generate 7 slides following this structure:

SLIDE 1 — HOOK

• Bold question or counterintuitive claim (max 8 words headline)
• Subtext: 1 sentence expanding the hook (max 15 words)
• Goal: stop the scroll

SLIDE 2 — PROBLEM

• Name the pain the PME/founder feels
• "Se você [situação]..." framing

SLIDES 3–5 — POINTS (numbered)

• One concrete insight per slide
• Max 20 words each
• Use data or specific example when possible

SLIDE 6 — PROOF

• Mini-case or stat: "Um cliente da Aethos reduziu X em Y%"
• Or: relevant market data with source

SLIDE 7 — CTA

• Single action from brand voice CTA patterns
• Default: "Fale com a gente pelo link na bio."

Output format:

## CAROUSEL — [Trend/Topic]
**Caption:** [caption PT-BR, 150–200 chars, 5 hashtags from brand voice hashtag set]

### Slide 1 — Hook
**Headline:** [text]
**Body:** [text]

### Slide 2 — Problem
**Headline:** [text]
**Body:** [text]

### Slide 3 — Point 1
**Headline:** [text]
**Body:** [text]

### Slide 4 — Point 2
**Headline:** [text]
**Body:** [text]

### Slide 5 — Point 3
**Headline:** [text]
**Body:** [text]

### Slide 6 — Proof
**Headline:** [text]
**Body:** [text]

### Slide 7 — CTA
**Headline:** [text]
**Body:** [text]

Reel Output (Fri)

Script adapted for slideshow (no talking head required). Canvas will generate one image per beat.

• Duration: 20–30 seconds
• Structure: Hook (0–3s) → 3 points (5s each) → CTA (5s)
• Each beat: text shown on screen as overlay + visual description for Canvas

Output format:

## REEL — [Trend/Topic]
**Caption:** [caption PT-BR, 150–200 chars, 5 hashtags]

### Beat 1 — Hook (0–3s)
[TEXT OVERLAY]: [text max 8 words]
[VISUAL]: [description for Canvas image gen]

### Beat 2 — Point 1 (3–8s)
[TEXT OVERLAY]: [text]
[VISUAL]: [description]

### Beat 3 — Point 2 (8–13s)
[TEXT OVERLAY]: [text]
[VISUAL]: [description]

### Beat 4 — Point 3 (13–18s)
[TEXT OVERLAY]: [text]
[VISUAL]: [description]

### Beat 5 — CTA (18–23s)
[TEXT OVERLAY]: [text — single action]
[VISUAL]: [description]