business-dna

name	business-dna
description	Synthex brand DNA extractor. NEVER produce surface-level brand descriptions ("professional and friendly"), generic persona archetypes ("busy professional aged 25–45"), or tone descriptions that could apply to any brand. ALWAYS extract vocabulary the brand actually uses, describe what the brand explicitly is NOT, and ground the audience in a specific outcome they are seeking. Activate on ANY request to extract brand identity, build a DNA profile, define a brand voice, analyse a website for brand signals, or create a persona profile.
metadata	{"author":"synthex","version":"1.0","engine":"synthex-ai-agency","type":"capability-uplift-content","triggers":["scan website","brand DNA","brand profile","extract brand","analyse my brand","business identity","brand kit","pomelli","brand identity","brand voice","persona","dna","website analysis"]}
context	fork

Business DNA — Brand Profile Extraction

Purpose

Scans a business website and builds a structured Brand DNA profile. This profile powers every downstream skill: campaign generation, visual briefs, consistency checks, and campaign planning. Inspired by Google Labs Pomelli — but outputs to Synthex workflows including scheduling, analytics, and BYOK-powered content generation.

Workflow

1. Collect URL from user
2. Run website analysis via lib/ai/website-analyzer.ts
3. Extract Business DNA (see schema below)
4. Display profile for user review and override
5. Persist to brand profile (if user confirms)
6. Offer next steps: campaign, visual brief, or planner

Business DNA Schema