Use when establishing or applying brand voice — defining voice attributes, tone adaptation across contexts, vocabulary lists, writing examples, and ensuring consistent personality across the interface
Instalação
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Use when establishing or applying brand voice — defining voice attributes, tone adaptation across contexts, vocabulary lists, writing examples, and ensuring consistent personality across the interface
Voice and Tone
Voice is who you are. Tone is how you say it right now. Voice stays constant. Tone adapts to context. This skill defines both so every word sounds like the same person wrote it.
When to Use
At the start of a project, during or after design-strategy
When the content-writer agent needs voice guardrails
When interface copy sounds inconsistent across screens
Step 1: Define Voice Attributes
Choose 3-5. For each, define "this, not that":
Attribute
This
Not that
Warm
Friendly, approachable
Sycophantic, emoji-heavy
Knowledgeable
Confident, precise
Academic, condescending
Direct
Clear, action-oriented
Blunt, cold, robotic
Encouraging
Celebrates effort
Patronising, fake-cheerful
The "not that" column prevents drift.
Step 2: Define Tone by Context
Context
Feel
Example
Success
Celebration, warmth
"Your monstera is happy. Next water Thursday."
Error
Calm, helpful, no blame
"We couldn't save that. Check your connection and try again."
Onboarding
Welcoming, confidence-building
"Let's get to know your plants. About 30 seconds."
Empty state
Inviting, action-oriented
"Your windowsill is empty. Add your first plant."
Loading
Reassuring, brief
"Checking your plants..."
Destructive
Clear, calm, reversible
"Remove this plant? You can undo this."
Step 3: Build the Vocabulary
Always use
Never use
water
irrigate
happy
optimal
check it out
investigate
you
the user
The content-writer agent uses this as a constraint.
Step 4: Set Reading Level
Audience
Target
General consumer
Grade 6-8
Professional tool
Grade 8-10
Technical docs
Grade 10-12
Voice Audit Checklist
Every screen sounds like the same person wrote it
Voice attributes are present in the copy
Tone matches the context
Vocabulary list words used consistently
Reading level at or below target
Copy works read aloud by a screen reader
What You Deliver
Voice attributes table (3-5, with "this not that")
