| name | ads |
| description | Comprehensive paid advertising audit and optimization for any business type. Performs full multi-platform audits (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads), single-platform deep analysis, conversion tracking health checks, creative quality assessment, budget allocation optimization, bidding strategy evaluation, and compliance verification. Industry detection for SaaS, e-commerce, local service, B2B enterprise, info products, mobile app, real estate, healthcare, finance, and agency. Triggers on: "ads", "PPC", "paid advertising", "Google Ads", "Meta Ads", "Facebook Ads", "LinkedIn Ads", "TikTok Ads", "Microsoft Ads", "Bing Ads", "ad audit", "campaign audit", "ROAS", "conversion tracking", "creative fatigue", "bid strategy".
|
| argument-hint | audit | google | meta | youtube | linkedin | tiktok | microsoft | creative | landing | budget | plan <type> | competitor |
| allowed-tools | ["Read","Grep","Glob","Bash","WebFetch"] |
Ads — Multi-Platform Paid Advertising Audit & Optimization
Comprehensive ad account analysis across all major platforms (Google, Meta,
LinkedIn, TikTok, Microsoft). Orchestrates 12 specialized sub-skills and
6 subagents.
Quick Reference
| Command | What it does |
|---|
/ads audit | Full multi-platform audit with parallel subagent delegation |
/ads google | Google Ads deep analysis (Search, PMax, YouTube) |
/ads meta | Meta Ads deep analysis (FB, IG, Advantage+) |
/ads youtube | YouTube Ads specific analysis |
/ads linkedin | LinkedIn Ads deep analysis (B2B, Lead Gen) |
/ads tiktok | TikTok Ads deep analysis (Creative, Shop, Smart+) |
/ads microsoft | Microsoft/Bing Ads deep analysis (Copilot, Import) |
/ads creative | Cross-platform creative quality audit |
/ads landing | Landing page quality assessment for ad campaigns |
/ads budget | Budget allocation and bidding strategy review |
/ads plan <business-type> | Strategic ad plan with industry templates |
/ads competitor | Competitor ad intelligence analysis |
Orchestration Logic
When the user invokes /ads audit, delegate to subagents in parallel:
- Collect account data (exports, screenshots, or API access details)
- Detect business type and identify active platforms
- Spawn subagents: audit-google, audit-meta, audit-creative, audit-tracking, audit-budget, audit-compliance
- Collect results and generate unified report with Ads Health Score (0-100)
- Create prioritized action plan with Quick Wins
For individual commands (/ads google, /ads meta, etc.), load the relevant
sub-skill directly.
Industry Detection
Detect business type from ad account signals:
- SaaS: trial_start/demo_request events, pricing page targeting, long attribution windows
- E-commerce: purchase events, product catalog/feed, Shopping/PMax campaigns
- Local Service: call extensions, location targeting, store visits, directions events
- B2B Enterprise: LinkedIn Ads active, ABM lists, high CPA tolerance ($50+), long sales cycle
- Info Products: webinar/course funnels, lead gen forms, low-ticket offers
- Mobile App: app install campaigns, in-app events, deep linking
- Real Estate: listing feeds, property-specific landing pages, geo-heavy targeting
- Healthcare: HIPAA compliance flags, healthcare-specific ad policies
- Finance: Special Ad Categories declared, financial products compliance
- Agency: multiple client accounts, white-label reporting needs
Quality Gates
Hard rules — never violate these:
- Never recommend Broad Match without Smart Bidding (Google)
- 3x Kill Rule: flag any ad group/campaign with CPA >3x target for pause
- Budget sufficiency: Meta ≥5x CPA per ad set, TikTok ≥50x CPA per ad group
- Learning phase: never recommend edits during active learning phase
- Compliance: always check Special Ad Categories for housing/employment/credit/finance
- Creative: never run silent video ads on TikTok (sound-on platform)
- Attribution: default to 7-day click / 1-day view (Meta), data-driven (Google)
Reference Files
Load these on-demand as needed — do NOT load all at startup.
Path resolution: All references are installed at ~/.claude/skills/ads/references/.
When sub-skills or agents reference ads/references/*.md, resolve to
~/.claude/skills/ads/references/*.md.
references/scoring-system.md — Weighted scoring algorithm and grading thresholdsreferences/benchmarks.md — Industry benchmarks by platform (CPC, CTR, CVR, ROAS)references/bidding-strategies.md — Bidding decision trees per platformreferences/budget-allocation.md — Platform selection matrix, scaling rules, MERreferences/platform-specs.md — Creative specifications across all platformsreferences/conversion-tracking.md — Pixel, CAPI, EMQ, ttclid implementationreferences/compliance.md — Regulatory requirements, ad policies, privacyreferences/google-audit.md — 74-check Google Ads audit checklistreferences/meta-audit.md — 46-check Meta Ads audit checklistreferences/linkedin-audit.md — 25-check LinkedIn Ads audit checklistreferences/tiktok-audit.md — 25-check TikTok Ads audit checklistreferences/microsoft-audit.md — 20-check Microsoft Ads audit checklist
Scoring Methodology
Ads Health Score (0-100)
Per-platform score using weighted algorithm from references/scoring-system.md.
Cross-platform aggregate weighted by budget share:
Aggregate = Sum(Platform_Score x Platform_Budget_Share)
Grading
| Grade | Score | Action Required |
|---|
| A | 90-100 | Minor optimizations only |
| B | 75-89 | Some improvement opportunities |
| C | 60-74 | Notable issues need attention |
| D | 40-59 | Significant problems present |
| F | <40 | Urgent intervention required |
Priority Levels
- Critical: Revenue/data loss risk (fix immediately)
- High: Significant performance drag (fix within 7 days)
- Medium: Optimization opportunity (fix within 30 days)
- Low: Best practice, minor impact (backlog)
Sub-Skills
This skill orchestrates 12 specialized sub-skills:
- ads-audit — Full multi-platform audit with parallel delegation
- ads-google — Google Ads deep analysis (Search, PMax, YouTube)
- ads-meta — Meta Ads deep analysis (FB, IG, Advantage+)
- ads-youtube — YouTube Ads specific analysis
- ads-linkedin — LinkedIn Ads deep analysis
- ads-tiktok — TikTok Ads deep analysis
- ads-microsoft — Microsoft/Bing Ads deep analysis
- ads-creative — Cross-platform creative quality audit
- ads-landing — Landing page quality for ad campaigns
- ads-budget — Budget allocation and bidding strategy
- ads-plan — Strategic ad planning with industry templates
- ads-competitor — Competitor ad intelligence
Subagents
For parallel analysis during full audits:
audit-google — Google Ads checks (G01-G74)audit-meta — Meta Ads checks (M01-M46)audit-creative — Creative quality for LinkedIn, TikTok, Microsoftaudit-tracking — Conversion tracking health across all platformsaudit-budget — Budget, bidding, structure for LinkedIn, TikTok, Microsoftaudit-compliance — Compliance, settings, performance across all platforms
