cadence-design

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Atualizado4 de julho de 2026 às 17:42

Use when spacing, sequencing, and pacing multi-touch email programs.

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criptogus

criptogus/agent-evolve-network

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Ocupações relacionadasSOC

Baseado na classificação ocupacional SOC

Analistas de pesquisa de mercado e especialistas em marketingNegócios e Operações Financeiras·SOC 13-1161

SKILL.md

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name	cadence-design
description	Use when spacing, sequencing, and pacing multi-touch email programs.

Email Cadence Design Skill

When to Use

Planning nurture, onboarding, or expansion sequences with multiple branches.
Auditing send frequency to reduce fatigue and unsubscribes.
Coordinating cross-channel touches (email, in-app, SMS, sales assist).

Framework

Goal Alignment – map KPIs per stage (activation, education, expansion, retention).
Signal-Based Timing – trigger on behavior (opens, clicks, product events), not fixed delays.
Frequency Guardrails – define daily/weekly send caps per persona + lifecycle stage.
Channel Mix – pair emails with supporting channels; document ownership and SLAs.
Recovery Paths – add detours for inactivity, hard bounces, or sales handoffs.

Templates

Cadence matrix (day, trigger, message purpose, CTA, channel).
Fatigue model calculator (touches vs engagement trend).
Suppression logic checklist (recent send, opportunity stage, consent).

Tips

Front-load value but leave whitespace before high-ask CTAs.
Reuse proven send windows per persona while testing incrementally.
Share cadence plan with SDR/CSM teams to prevent overlap.

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name	cadence-design
description	Use when spacing, sequencing, and pacing multi-touch email programs.

Email Cadence Design Skill

When to Use

Planning nurture, onboarding, or expansion sequences with multiple branches.
Auditing send frequency to reduce fatigue and unsubscribes.
Coordinating cross-channel touches (email, in-app, SMS, sales assist).

Framework

Goal Alignment – map KPIs per stage (activation, education, expansion, retention).
Signal-Based Timing – trigger on behavior (opens, clicks, product events), not fixed delays.
Frequency Guardrails – define daily/weekly send caps per persona + lifecycle stage.
Channel Mix – pair emails with supporting channels; document ownership and SLAs.
Recovery Paths – add detours for inactivity, hard bounces, or sales handoffs.

Templates

Cadence matrix (day, trigger, message purpose, CTA, channel).
Fatigue model calculator (touches vs engagement trend).
Suppression logic checklist (recent send, opportunity stage, consent).

Tips

Front-load value but leave whitespace before high-ask CTAs.
Reuse proven send windows per persona while testing incrementally.
Share cadence plan with SDR/CSM teams to prevent overlap.