landing-copy

name	landing-copy
description	Draft and refine section copy, CTAs, and metadata for a landing page from the approved strategy. Use after strategy and before final UI polish or SEO review.

Landing Copy

This skill owns the words on the page. It should write to content/landing-copy.md and support content/seo-meta.json without changing the underlying strategy.

Workflow

1. Read:
   • briefs/landing_brief.json
   • briefs/brand_constraints.json
   • plans/pipeline_plan.md
2. Draft copy for:
   • hero
   • supporting sections
   • proof blocks
   • FAQ or objection handling
   • CTA variants
3. Keep sentence rhythm and specificity aligned with the declared audience.
4. Flag any claim that lacks proof.

Guardrails

• write for one primary audience
• avoid vague hype and empty adjectives
• if proof is missing, lower the claim instead of inventing evidence