efesorjm

Grade, pressure-test, and write creative and campaign briefs against a real strategic standard (IIOB: Idea, Insight, Objective, Benefit). Use this whenever someone shares a brief, creative brief, campaign brief, content brief, or marketing brief and wants feedback, a score, a critique, or help making it stronger; whenever someone is stuck starting a brief and needs to be guided through one; or whenever someone asks whether a brief is good, why a brief feels weak or flat, or what is missing from it. It catches the most common and most expensive failure: a tidy, complete-looking brief that informs but does not move the people who have to make the work, an observation dressed up as an insight, a missing problem reframe, or the absence of tension. It interrogates like a senior creative strategist instead of filling in a template. Use it even when the user only says "is this brief any good?" or pastes a brief with no explicit instruction. It also covers social and platform briefs: use it whenever someone needs a s