brand-cog

name	brand-cog
description	Other tools make logos. CellCog builds brands. #1 on DeepResearch Bench (Feb 2026) for deep strategic reasoning + the widest modality coverage in AI. Brand identity, brand kits, color palettes, typography, brand guidelines, logo design, visual identity, social media, web design, video — all from one brief.
metadata	{"openclaw":{"emoji":"🏷️"}}
author	CellCog
dependencies	["cellcog"]

Brand Cog - Build Brands, Not Just Logos

Other tools make logos. CellCog builds brands. #1 on DeepResearch Bench (Feb 2026) for deep strategic reasoning + the widest modality coverage in AI.

Brand building demands two things: deep understanding of your positioning, audience, and competitors — and the ability to produce assets across every format. CellCog delivers both in one request: logos, color systems, typography, brand guidelines, social templates, web assets, and video, all cohesive from a single brief.

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Prerequisites

This skill requires the cellcog skill for SDK setup and API calls.

clawhub install cellcog

Read the cellcog skill first for SDK setup. This skill shows you what's possible.

Quick pattern (v1.0+):

# Fire-and-forget - returns immediately
result = client.create_chat(
    prompt="[your brand request]",
    notify_session_key="agent:main:main",
    task_label="brand-creation",
    chat_mode="agent"  # Agent mode for most brand work
)
# Daemon notifies you when complete - do NOT poll

---

Why Branding is Complex Work

A brand isn't just a logo. It's a system:

• Visual Consistency: Every touchpoint must feel cohesive
• Strategic Positioning: Design reflects brand personality and values
• Versatility: Works across social media, print, web, merchandise
• Memorability: Distinctive enough to stick in minds
• Scalability: From favicon to billboard

CellCog creates complete brand systems, not just isolated assets.

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What You Can Create

Complete Brand Kits

Everything you need to launch:

• Startup Brand Kits: "Create a complete brand identity for my SaaS startup"
• Personal Brand Kits: "Build my personal brand as a content creator"
• Small Business Branding: "Create branding for my coffee shop"
• Project Branding: "Design branding for my open source project"

Example prompt:

"Create a complete brand kit for 'NomadNest' - a co-living startup for remote workers:

Brand personality: Modern, adventurous, community-focused, professional but not corporate Target audience: 25-40 year old remote workers, digital nomads

I need:

• Logo (primary + variations)
• Color palette (primary, secondary, accent colors)
• Typography recommendations
• Brand voice guidelines
• Social media profile templates
• Business card design
• Email signature template

Vibe: Airbnb meets WeWork, warm and inviting"

Logo Design

The cornerstone of your brand:

• Wordmarks: "Create a text-based logo for my consulting firm"
• Logomarks: "Design an icon/symbol logo for my app"
• Combination Marks: "Create a logo with both icon and text"
• Logo Variations: "I have a logo - create variations for different uses"

Example prompt:

"Design a logo for 'Zenith Analytics' - a data science consultancy:

Style: Minimal, geometric, professional Concept ideas: Could incorporate Z, data/analytics symbolism, or abstract peak (zenith)

Must work:

• At small sizes (favicon, app icon)
• In black and white
• On dark and light backgrounds

Colors: Open to suggestions but leaning toward deep blue and silver

Provide: Primary logo, icon-only version, horizontal lockup, dark mode version"

Color Palettes

Colors that tell your story:

• Full Palettes: "Create a color system for my brand"
• Mood-Based: "Design a color palette that feels luxurious but approachable"
• Industry-Specific: "Create colors for a healthcare brand that don't feel clinical"
• Expansion: "Extend my existing brand colors with complementary accent colors"

Typography Systems

Fonts that fit your voice:

• Font Pairings: "Recommend a heading and body font combination"
• Type Hierarchy: "Create a typography system with sizes and weights"
• Custom Direction: "I want fonts that feel techy but human"

Brand Guidelines

Documentation for consistency:

• Style Guides: "Create brand guidelines documenting my visual identity"
• Usage Rules: "Document do's and don'ts for my logo"
• Tone of Voice: "Define my brand's written voice and personality"

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Brand Personalities

Personality	Visual Characteristics	Colors	Typography
Luxurious	Minimal, elegant, refined	Gold, black, deep tones	Serif, thin weights
Playful	Bold, dynamic, energetic	Bright, saturated	Rounded sans-serif
Professional	Clean, structured, trustworthy	Blue, gray, white	Classic sans-serif
Eco/Natural	Organic, earthy, warm	Green, brown, cream	Humanist fonts
Tech/Modern	Geometric, futuristic, minimal	Electric blue, dark mode	Geometric sans
Friendly	Soft, approachable, warm	Pastels, warm tones	Rounded, friendly

---

Brand Kit Components

A complete brand kit typically includes:

Component	What It Is
Primary Logo	Main logo for most uses
Logo Variations	Icon-only, wordmark-only, stacked, horizontal
Color Palette	Primary, secondary, accent, neutrals with hex codes
Typography	Font families, sizes, hierarchy
Imagery Style	Photo style, illustration guidelines
Voice & Tone	How the brand speaks
Social Templates	Profile images, post templates, stories
Business Materials	Cards, letterhead, email signature

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Chat Mode for Branding

Scenario	Recommended Mode
Logos, color palettes, individual brand assets	"agent"
Complete brand systems, strategic brand development	"agent team"

Use "agent" for specific brand assets. Logos, color palettes, and templates execute well in agent mode.

Use "agent team" for complete brand development - when you need strategic thinking about positioning, comprehensive systems, and multiple creative directions explored.

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Example Prompts

Complete brand identity:

"Create a brand identity for 'Bloom' - a mental health app for young professionals:

Mission: Make therapy-informed self-care accessible and non-stigmatized Audience: 22-35, stressed professionals, first time exploring mental health tools Competitors: Calm, Headspace (but we want to feel different - less meditation, more practical)

Brand personality: Warm, knowledgeable, empowering (not patronizing), modern

Deliver:

• Logo with variations
• Color palette (calming but not boring)
• Font recommendations
• App icon
• Social media templates
• Brand voice guidelines

Avoid: Clinical/medical feel, overly 'zen'/spiritual aesthetic, childish"

Logo design:

"Design a logo for 'Axiom Ventures' - a tech-focused VC firm:

Positioning: Smart money, founder-friendly, sector expertise in AI/ML

Direction:

• Could be abstract, geometric, or incorporate 'A'
• Should feel: Confident, forward-thinking, substantial
• Should NOT feel: Stuffy, generic corporate, startup-bro

Versatility needed: Website, pitch decks, swag, business cards

Provide multiple concepts to choose from."

Personal brand:

"Create a personal brand kit for me as a tech content creator:

Name: Alex Chen Platforms: YouTube, Twitter, Newsletter Content: Programming tutorials, career advice, tech industry commentary Personality: Helpful, slightly nerdy, approachable expert

I need:

• A simple logo/avatar that's recognizable
• Color palette for my content
• YouTube thumbnail template style
• Twitter header and profile pic
• Newsletter banner

Should feel: Personal but polished, trustworthy, not corporate"

---

Tips for Better Branding

1. Know your audience: "For enterprise clients" vs "for Gen Z" changes everything.

2. Personality over pretty: A distinctive brand beats a generic beautiful one.

3. Competition context: Tell us who you're competing with so we differentiate.

4. Versatility matters: Request assets that work across different contexts and sizes.

5. Include anti-examples: "Not corporate" or "avoid clinical feel" is useful direction.

6. Think long-term: Your brand should have room to evolve. Don't over-constrain.