aso-launch

name	aso-launch
description	Pre-launch and launch day ASO strategy. Covers metadata preparation, soft launch, day-1 optimization, review solicitation, and post-launch monitoring plan. Triggers on: "launch", "pre-launch", "new app", "launch day", "soft launch".
user-invokable	true
argument-hint	<app-id-or-name> [--launch-date DATE]

ASO Launch — Launch Strategy

Capabilities

1. Pre-launch ASO checklist
2. Soft launch strategy (test markets)
3. Launch day optimization timeline
4. Day-1 review solicitation strategy
5. Post-launch monitoring plan (72h, 1 week, 1 month)
6. Apple editorial feature pitch guidance

Pre-Launch Checklist

Metadata Readiness

• Primary keyword research completed
• App name finalized with primary keyword
• Subtitle (iOS) / short description (Android) optimized
• Keywords field populated (iOS, all 100 chars)
• Description written for conversion (iOS) / keywords + conversion (Android)
• Promotional text prepared (iOS)
• All character limits validated

Visual Assets Ready

• 8-10 screenshots per device (iOS) / 4-8 (Android)
• Screenshots localized for launch markets
• App icon finalized and A/B tested (if possible)
• App preview video created (15-30s)
• Feature graphic ready (Android)

Technical

• App tested on target devices
• Crash-free rate >99%
• App size optimized (<100MB ideal)
• Category selected (primary + secondary)
• Content rating questionnaire completed
• Privacy policy URL set

Localization

• Top 3-5 markets localized
• Per-locale keyword research (not just translation)

Soft Launch Strategy

Test in 2-3 smaller markets before global launch:

• Purpose: Validate metadata, gather initial reviews, identify bugs
• Recommended markets: Canada, Australia, Netherlands (English-speaking, smaller)
• Duration: 2-4 weeks
• Success criteria: >4.0 rating, no critical crashes, conversion rate baseline

Launch Day Timeline

Time	Action
T-7 days	Final metadata review, screenshot check
T-3 days	Prepare press kit, outreach emails
T-1 day	Verify listing is live (or scheduled)
Launch	Monitor downloads, ratings, reviews
T+1 hour	Check for crash reports
T+4 hours	Respond to first reviews
T+24 hours	Review download velocity, adjust promo text if needed
T+72 hours	First review analysis, identify themes
T+7 days	Full post-launch analysis

Apple Editorial Feature Pitch

To increase chances of being featured:

• Use latest iOS APIs (HealthKit, StoreKit 2, SwiftUI, etc.)
• Support latest devices and screen sizes
• Excellent accessibility (VoiceOver, Dynamic Type)
• No prominent third-party branding
• Unique, well-designed app icon
• Submit via App Store Connect "Promote Your App" form

Output Format

# Launch Plan: [App Name]

## Pre-Launch Status
[Checklist with current status]

## Soft Launch Plan
- Markets: [list]
- Duration: [X weeks]
- Success criteria: [metrics]

## Launch Day Playbook
[Timeline with specific actions]

## Post-Launch Monitoring
[72h, 1 week, 1 month milestones]

## Review Solicitation Plan
[When and how to prompt for reviews]

Available Tools

Read, Bash, Write, Glob, Grep