Fernanda-Kipper

Use when the user wants to plan, design, review, or implement an A/B test or experimentation program. Trigger on phrases like "A/B test", "split test", "experiment", "test this change", "variant", "statistical significance", "sample size", "how long should I run this test", "which version is better", "multivariate test", "hypothesis", "ICE score", or "experimentation program". Use this when the goal is to compare variants and measure impact. For instrumentation and event setup, see analytics. For landing page and funnel optimization ideas, see cro. For writing copy variants, see copywriting.