| name | end-cta |
| description | Add a brand-defined CTA to the end of content. Text and image CTAs can be overlaid on images, while videos receive an appended CTA card or CTA video from brand assets. |
| metadata | {"openclaw":{"emoji":"📣","requires":{"bins":["ffmpeg","uv"],"env":[]}}} |
end-cta — End CTA Renderer
Apply a CTA from skills/brand-manager/brand-assets/asset-manifest.json.
CTA behavior
| CTA type | Input image | Input video |
|---|
| text | overlay text at lower-middle by default | append a black CTA card with centered text |
| image | overlay CTA image at lower-middle by default | append a black CTA card with centered image |
| video | error | append the CTA video |
CTA selection
Resolution order:
--cta <name>- manifest CTA entry with
"default": true
- otherwise fail
Brand fonts
Text CTAs use brand fonts when they are specified and available. Font resolution order is:
cta.font if set to an explicit font file path- a font from
skills/brand-manager/brand-assets/asset-manifest.json tagged heading or bold, then any available brand font
- common system fonts such as DejaVu Sans Bold
Set CLAW_BRAND_ASSETS_DIR to point at a different brand asset store. Keep cta.font as auto when you want downloaded brand fonts from brand-manager to be used automatically.
Setup
cd "$SKILL_DIR" && uv sync
Run
cd "$SKILL_DIR" && uv run python scripts/cta.py
Override defaults via CLI:
cd "$SKILL_DIR" && uv run python scripts/cta.py \
--input ./input \
--output ./output \
--cta book-call \
--duration 2.5 \
--position lower-middle
Config reference
| Key | Values | Default | Description |
|---|
input_dir | path | ./input | Source media directory |
output_dir | path | ./output | Output directory |
format | auto, reels, feed-portrait, feed-square | auto | Layout profile |
cta.selection | auto or CTA name | auto | CTA to resolve from brand assets |
cta.duration | float | 2.0 | CTA card duration for text/image on videos |
cta.position | top-left, top-right, upper-middle, center, lower-middle, bottom-right, bottom-left | lower-middle | Overlay position for image inputs |
cta.font | auto or file path | auto | Font override for text CTA; auto uses available brand fonts first |
cta.font_size | integer or null | null | Explicit text size |
cta.stroke_width | integer | 4 | Text outline width |
cta.preset | bold-white, bold-black, neon-red, neon-yellow, minimal | bold-white | Text style preset |
cta.background | hex color | #000000 | Background color for appended CTA cards |
Output
- Images: same filename and extension in
output_dir
- Videos: MP4 named
<original-stem>.mp4
Errors
- no CTA configured or no default CTA found
- selected CTA missing from the manifest
- selected CTA asset file missing
- video CTA chosen for an image input
CTA Strategy Guide
A CTA is only effective when it matches the trust level the content has already established. Asking for a sale before trust exists destroys credibility. Use this guide when selecting or recommending CTAs.
The monetization ladder
Progress through these steps in order. Only move to the next step once the previous is in place:
- Contact info — the simplest possible CTA: "DM me", "Reply here", or a link in bio. This is the baseline and the first monetization step for any personal brand.
- Email list — retains audience attention outside social platforms. Email beats social reach for conversion. CTA: "Join my weekly note at [link]".
- Services — the natural extension of demonstrated expertise. CTA: "Book a call", "Work with me".
- Low-ticket products — guides, templates, workshops. CTA: "Get the guide".
- Higher-ticket offers — programs, consulting retainers. CTA: "Apply for [program]".
Match CTA to content type
| Content type | Appropriate CTA |
|---|
| Educational / how-to | Email list signup or "follow for more" |
| Story / behind-the-scenes | DM or comment engagement |
| Expert insight / thought leadership | "Work with me" or book a call |
| Product demo / result showcase | Direct service or product link |
| Industry commentary | Email list or profile visit |
What to avoid
- Never put the highest-commitment CTA (book a call, buy now) on content that hasn't established credibility first
- Avoid more than one CTA per piece — the Rule of One applies here too
- Do not put external links in the body of LinkedIn posts — use the first comment instead
- Avoid vague CTAs like "let me know what you think" on conversion content — be direct about the next step
First 60 minutes
After posting on LinkedIn, actively responding to comments in the first 60 minutes amplifies reach. If the CTA asks for comments ("drop a question below"), plan to be available to respond. This is part of the CTA strategy, not just engagement hygiene.
