| name | firecrawl-lead-research |
| description | Produce pre-meeting lead intelligence briefs with Firecrawl. Use when the user needs company research, person research, recent news, talking points, pain points, or outreach preparation before a sales call, partnership meeting, investor conversation, or customer interview. |
| license | ISC |
| metadata | {"author":"firecrawl","version":"0.1.0","homepage":"https://www.firecrawl.dev","source":"https://github.com/firecrawl/firecrawl-workflows"} |
| inputs | [{"name":"FIRECRAWL_API_KEY","description":"Firecrawl API key for hosted Firecrawl requests.","required":true}] |
Firecrawl Lead Research
Use this to create a concise, actionable pre-meeting brief.
Onboarding Interview
Infer the company, person, meeting context, and desired brief depth from context. If the company is clear, proceed immediately.
Ask at most 1-3 concise questions only if blocked, such as the company/person to research or the meeting context.
Firecrawl Collection Plan
Use Firecrawl search and scrape to gather:
- company website, about, product, pricing, careers, team, and customer pages
- recent news, funding, launches, hiring, partnerships, and press
- public person profiles, talks, posts, interviews, and role/background
- relevant industry context and likely business challenges
Parallel Work
If appropriate, use sub-agents or equivalent parallel task runners:
- Company Profile researcher
- Recent News and Activity researcher
- Person researcher
- Industry/Pain Point researcher
Each researcher should return source URLs and only evidence-backed claims.
Final Deliverable
# Lead Brief: [Company]
## Company Overview
[What they do, stage/size signals, products, customers]
## Recent Activity
[News, launches, funding, hiring, partnerships]
## Key People
[Relevant people and public background]
## Talking Points
[5-7 specific conversation starters]
## Likely Pain Points
[Evidence-backed hypotheses]
## Outreach Angle
[Suggested positioning or next step]
## Sources
[URLs used]
## Rerun Inputs
workflow: firecrawl-lead-research
company: [name/url]
person: [optional]
context: [meeting context]
Quality Bar
- Keep it concise and useful before a meeting.
- Do not fabricate personal details.
- Clearly separate facts from inferred pain points.
