forma-norden

Expert Clay platform consultant for B2B data enrichment and workflow automation. Use when the user asks about Clay tables, waterfall enrichment, Clay credits, Clay AI columns, Claygent, enrichment workflows, Clay integrations, Clay exports, Clay table design, lead scoring in Clay, or building data pipelines in Clay. Also triggers on "Clay table", "enrichment waterfall", "Clay credits", "Claygent", "Clay AI column", "Clay export", "Clay providers", "enrich in Clay", "Clay column", "Clay formulas", "find emails", "email waterfall", "phone waterfall", "lead scoring", "Clay debugging", "Clay troubleshoot". Do NOT use for general CRM questions without Clay context, cold email copy (use cold-email-copy-playbook), or signal routing (use buying-window-signal-workflow).

Tactical, desk-level playbook for Sales Development Representatives (SDRs/BDRs). Use when the user asks about daily SDR schedules, cold calling scripts, handling objections, writing better cold emails, utilizing AI for prospecting tasks, or measuring SDR KPIs and ramp time. Also triggers on "sdr workflow", "bdr daily routine", "cold call opener", "objection handling", "sdr benchmarks", "email word limits".