rsa-bulk-edit

name	rsa-bulk-edit
description	Find and replace text across RSA ads at scale, outputting to Google Sheet in Google Ads Editor format for review before manual import. Auto-invoke when user says "RSA bulk edit", "find and replace in RSA ads", "edit RSA ads at scale", or "bulk RSA changes". Supports single account, multiple CIDs, dry-run preview, and case-sensitive matching.
allowed-tools	["Bash","Read"]

RSA Bulk Edit Skill

Find and replace text across RSA ads, outputting to Google Sheet in Google Ads Editor format.

Auto-Invocation Triggers

• "RSA bulk edit"
• "find and replace in RSA ads"
• "edit RSA ads at scale"
• "bulk RSA changes"

Usage

Single Account

python scripts/rsa_bulk_edit.py \
  --cid 1234567890 \
  --search "color" \
  --replace "colour" \
  --sheet-id YOUR_SHEET_ID

Multiple Accounts

python scripts/rsa_bulk_edit.py \
  --cids "123456789,987654321,456789123" \
  --search "color" \
  --replace "colour" \
  --sheet-id YOUR_SHEET_ID

Custom Tab Name

python scripts/rsa_bulk_edit.py \
  --cid 1234567890 \
  --search "color" \
  --replace "colour" \
  --sheet-id YOUR_SHEET_ID \
  --tab-name "RSA - QA"

Dry Run (Preview Only)

python scripts/rsa_bulk_edit.py \
  --cid 1234567890 \
  --search "color" \
  --replace "colour" \
  --dry-run

Arguments

Argument	Required	Description
--cid	One of cid/cids	Single customer ID (no dashes)
--cids	One of cid/cids	Comma-separated customer IDs
--search	Yes	Text to find
--replace	Yes	Replacement text
--sheet-id	No	Google Sheet ID for output
--tab-name	No	Tab name (default: RSA Edits)
--case-sensitive	No	Enable case-sensitive matching
--dry-run	No	Preview only, no sheet write

Output Format (Google Ads Editor Ready)

One row per ad, copy-paste ready for Google Ads Editor:

Columns A-D	E-S	T-W	X-Z	AA-AC
Account Name, Customer ID, Campaign, Ad Group	Headline 1-15	Description 1-4	Path 1, Path 2, Final URL	Has Match, Changes Made, Ad ID

Post-Script Workflow

1. Review sheet, filter by "Has Match" = YES
2. Copy columns C onwards (Campaign through Final URL)
3. Paste into Google Ads Editor
4. Review changes in Editor
5. Post changes

Scope

• Queries all ad groups (enabled or paused) in ENABLED campaigns
• Only includes ENABLED ads
• Case-insensitive search by default

Examples

UK Spelling Corrections

# Color -> Colour
python scripts/rsa_bulk_edit.py \
  --cids "111222333,444555666" \
  --search "color" \
  --replace "colour" \
  --sheet-id 1ABC123xyz

# Center -> Centre
python scripts/rsa_bulk_edit.py \
  --cids "111222333,444555666" \
  --search "center" \
  --replace "centre" \
  --sheet-id 1ABC123xyz

Customizer Replacement

python scripts/rsa_bulk_edit.py \
  --cid 1234567890 \
  --search "{CUSTOMIZER.Price}" \
  --replace "Contact For Rent Pricing" \
  --sheet-id YOUR_SHEET_ID \
  --tab-name "RSA - QA"