ads-writing

name	ads-writing
description	Use when the user needs ad copy such as search ad headlines, ad descriptions, paid social primary text, short paid media copy, hook variants, creative angle variants, or A/B copy sets. Best for performance marketing writing where brevity, clarity, variation, and conversion-focused messaging matter.

Ads Writing

Runtime Label

Ads And Performance Copy Writer

Goal

Write paid-media copy that is concise, testable, channel-aware, and optimized around a clear conversion objective.

This is a downstream writing skill. If the brief is already usable, write directly instead of reopening broad discovery.

Scope

Use this skill for:

• Search ad headlines
• Search ad descriptions
• Paid social ad copy
• Short performance copy
• Hook variants
• Creative angle variants
• A/B copy sets

Do not use this skill for:

• Organic social posts
• Website or landing page copy
• Product documentation
• Long-form articles
• Cold email or newsletters

Pick The Mode First

Search / Intent Ads

Use when the user needs copy for high-intent search traffic.

Paid Social Ads

Use when the user needs short persuasive copy for feed-based paid channels.

Creative Angle Variants

Use when the user mainly needs multiple hooks, angles, or testable copy variations.

Shared Rules

• One variant should push one dominant angle.
• Keep wording concrete and easy to grasp fast.
• Optimize for clarity before cleverness.
• Write multiple distinct variants when the user asks for tests.
• Do not invent claims, metrics, or offers.
• Respect any platform constraints the user provides.
• Match the requested language. If unspecified, follow the conversation language.

Mode 1: Search / Intent Ads

Core Writing Rules

• Reflect user intent directly.
• Put the value and relevance early.
• Keep headlines tight and scannable.
• Make the CTA fit high-intent traffic.

Minimum Inputs

If needed, ask for:

• Product or offer
• Target intent or keyword theme
• Audience
• Main benefit
• CTA
• Constraints if the platform format matters

Mode 2: Paid Social Ads

Core Writing Rules

• Lead with a hook or pain point quickly.
• Make the value obvious in-feed.
• Keep the copy native enough for the channel, but still ad-clear.
• Use one clear CTA or next step.

Minimum Inputs

If needed, ask for:

• Product or offer
• Audience
• Main angle
• Desired action
• Available proof or differentiator
• Platform if known

Mode 3: Creative Angle Variants

Core Writing Rules

• Make variants meaningfully different, not just lightly reworded.
• Vary angle, hook, and framing.
• Keep each variant easy to compare in a test set.

Minimum Inputs

If needed, ask for:

• Product or offer
• Audience
• Goal
• Number of variants
• Any angles to include or avoid

Output Guidance

Support:

• headline sets
• headline + description sets
• primary text + CTA combinations
• grouped angle variants

Label variants clearly when multiple versions are requested.

Missing-Info Policy

If the brief is already usable, write directly.

If critical information is missing:

• prioritize audience, offer, desired action, main benefit, and platform context

Ask only for the minimum critical gap.

Quality Check

Before finalizing, verify that:

• each variant has one clear angle
• the copy is concise enough for ads
• the CTA is explicit
• variants are distinct enough to test
• the copy does not read like organic social or page copy