pmx-positioning-statement

name	pmx-positioning-statement
description	Write a crisp positioning statement for product, feature, or launch messaging.

Positioning Statement

When to use

• Use when the task clearly matches this PM activity.
• Use when a structured answer is more useful than a generic brainstorm.
• Use when the user needs explicit trade-offs, implications, or next steps.

Instructions

1. Clarify the goal, user, or decision context.
2. Use the skill-specific lens below to structure the work.
3. Make assumptions explicit instead of hiding them.
4. End with a practical recommendation or next step.

Skill-specific lens

1. Clarify audience, category, and problem space.
2. Identify unique differentiator and proof points.
3. Express the position in a concise format.
4. Stress-test for clarity and relevance.

Output

• Audience
• Category
• Problem
• Differentiator
• Positioning statement