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Customer micro-segment identification and propensity scoring for targeted marketing
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Baseado na classificação ocupacional SOC
UI/UX design intelligence. 67 styles, 96 palettes, 57 font pairings, 25 charts, 13 stacks (React, Next.js, Vue, Svelte, SwiftUI, React Native, Flutter, Tailwind, shadcn/ui). Actions: plan, build, create, design, implement, review, fix, improve, optimize, enhance, refactor, check UI/UX code. Projects: website, landing page, dashboard, admin panel, e-commerce, SaaS, portfolio, blog, mobile app, .html, .tsx, .vue, .svelte. Elements: button, modal, navbar, sidebar, card, table, form, chart. Styles: glassmorphism, claymorphism, minimalism, brutalism, neumorphism, bento grid, dark mode, responsive, skeuomorphism, flat design. Topics: color palette, accessibility, animation, layout, typography, font pairing, spacing, hover, shadow, gradient. Integrations: shadcn/ui MCP for component search and examples.
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| name | customer-segmentation |
| description | Customer micro-segment identification and propensity scoring for targeted marketing |
| Attribute | Value |
|---|---|
| Size | 240,000 customers |
| Time Window | 6:00 AM - 9:00 AM |
| Behavior | Fuel + Food purchase |
| Gap | No drink purchase in last 2 weeks |
| Propensity | HIGH for add-on beverages |
| Best Products | Iced Coffee, Electrolyte Water |
| Best Channels | Pump Screen (at fuel start), App Push (7 AM) |
| Attribute | Value |
|---|---|
| Size | 180,000 customers |
| Time Window | 2:00 PM - 5:00 PM |
| Behavior | Snack purchases |
| Gap | Low beverage attachment rate |
| Propensity | MEDIUM (price-sensitive) |
| Best Products | Fountain Soda, Energy Drinks |
| Best Channels | SMS (1 PM pre-snack), POS Screen |
Score = Base + Weather_Factor + Recency_Factor + Frequency_Factor
WHERE:
Base = Segment baseline (High=0.7, Medium=0.5, Low=0.3)
Weather_Factor = +0.2 if temp > 90°F
Recency_Factor = +0.1 if last visit < 7 days
Frequency_Factor = +0.1 if visits > 4/month
For Heat Wave Campaigns:
For Value Promotions:
For Premium Products:
| Segment | Primary Channel | Secondary | Avoid |
|---|---|---|---|
| Morning Fuelers | Pump Screen | App Push | SMS (too early) |
| Afternoon Snackers | SMS | POS Screen | Pump Screen (not fueling) |
When running multi-segment campaigns: