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Generate weekly and monthly content calendars with day-by-day plans including content pillars, specific topics, formats, hooks, and platform-specific posting times. Works with X, LinkedIn, Instagram, and TikTok.
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Baseado na classificação ocupacional SOC
Analyze A/B tests across hook variations, posting times, content formats, and CTAs — declare statistical winners, document learnings, and build an always-on optimization engine.
Track post-level metrics across all platforms — impressions, engagement rate, profile clicks, follows, link clicks — with weekly aggregation and trend detection for performance analysis.
Generate weekly and monthly performance summary reports — top/bottom posts, content type analysis, pillar performance, follower growth, conversion tracking, and actionable recommendations.
Write Instagram and LinkedIn captions with scroll-stopping hooks, value-dense bodies, platform-appropriate CTAs, and strategic hashtag sets — optimized for each platform's reading behavior and visual context.
Select and write the optimal call-to-action for any social post — follow, reply, DM, save, share, link, or signup — matched to platform, content type, content value, and audience psychology.
Generate 5-10 hook variations for any post, thread, or caption across X, LinkedIn, Instagram, and TikTok — using different styles (question, contrarian, statistic, story, observation, promise) so the best one can be tested or selected.
| name | content-calendar |
| description | Generate weekly and monthly content calendars with day-by-day plans including content pillars, specific topics, formats, hooks, and platform-specific posting times. Works with X, LinkedIn, Instagram, and TikTok. |
| version | 2.0.0 |
| author | Crewm8 |
| maintainer | Gokul (github.com/gokulb20) |
| license | MIT |
| homepage | https://crewm8.ai |
| tags | ["social","planning","content-calendar","scheduling","strategy","workflow"] |
| related_skills | ["content-pillars","cadence-timing","post-create","thread-create","schedule-queue","trend-monitor"] |
| inputs_required | ["content-pillar-document","cadence-rules","brand-calendar-key-dates","any-upcoming-announcements"] |
| deliverables | ["weekly-monthly-content-calendar"] |
| compatible_agents | ["hermes","claude-code","droid","cursor","windsurf","openai","openclaw","generic"] |
| execution_tier | 2 |
| required_tools | [] |
| required_env_vars | [] |
Generate a day-by-day content plan that maps every post to a pillar, format, platform, and specific topic. The calendar turns abstract strategy into an executable publishing queue.
Consistency is the single biggest predictor of social media growth. A plan on Sunday means you don't have to think on Tuesday. This skill produces a fillable calendar that ensures no day is empty, no pillar is neglected, and every post has a reason to exist.
content-pillars skill)cadence-timing skill)brand-voice-system)trend-monitor (if available)| Calendar Type | Scope | Detail Level | Best For |
|---|---|---|---|
| Weekly | 7 days, all platforms | Full topic + hook draft per slot | Standard operations |
| Monthly | 30 days, high-level | Pillar + format + theme per slot | Campaign planning |
| Campaign | Launch duration | Themed, multi-platform, escalating urgency | Product launches, events |
Load context. Bring in content pillars, cadence rules, voice guide, positioning, and any upcoming events or launches.
Determine the pillar mix per platform this week. Example:
Fill each slot with a specific topic from the pillar topic banks. Don't use topics used in the last 3 weeks. If there are trending opportunities from trend-monitor, slot those at the highest-engagement time.
Draft a working hook for each slot. This is not the final post — it's the angle. Example: "Thread about why most SaaS onboarding fails (real data from first 50 customers)." Delegate to hook-write for the final hooks.
Assign best posting times per platform and day. Use cadence-timing data. Flag dead-zone slots (3 AM audience time — don't post then).
Check for balance:
Reserve 1-2 flex slots. Leave room for reactive/trending content that can't be planned. If nothing trends, the flex slot can be a filler-post from a pillar topic bank.
# Content Calendar: [Week of Date]
## Weekly Overview
- Total posts: [N] across all platforms
- Pillar mix: Education [X]% / POV [X]% / Proof [X]% / BTS [X]% / CTA [X]%
- Flex slots reserved: [N]
## Day-by-Day
### Monday
| Platform | Pillar | Format | Topic / Hook Draft | Best Time |
|----------|--------|--------|--------------------|-----------|
| X | Education | Thread | [specific topic + working hook] | 9:00 AM ET |
| LinkedIn | Education | Carousel | [specific topic + working hook] | 8:30 AM ET |
| IG | BTS | Story | [behind the scenes update] | 12:00 PM ET |
### Tuesday
...
## Flex Slots
- Slot 1: [Platform + preferred pillar if nothing trends]
- Slot 2: [Platform + preferred pillar if nothing trends]
## Key Dates This Period
[Date — Event / Launch / Announcement]
The skill is complete when:
Does every slot have a specific topic, not just a pillar name? ("Education" is not a topic.) Can you trace each slot back to the brand's positioning? Is there at least 1 post this week that could genuinely surprise the audience?
Input: Positioning is "B2B outreach for seed-stage founders." Pillars are Education/POV/Proof/BTS/CTA. Cadence says 1 post/day on X, 3/week on LinkedIn, 5/week on IG.
Output: Monday: X = Education thread "Why cold email fails (and what actually works)" + LinkedIn = Carousel "The 3 data points that predict cold email success" + IG = BTS story about the morning team standup. Tuesday: X = POV short post "I don't think lead scoring works for pre-seed" + LinkedIn = Proof post "Case study: how [customer] got 3 meetings from 50 DMs". Total: 14 posts across platforms, 20% flex, balanced pillars.