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ima-sdk-basics

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Atualizado24 de junho de 2026 às 23:16

Use this skill for Interactive Media Ads (IMA) SDK client-side ad insertion when you are requesting video ads client-side into websites, apps, TVs or other platforms with VAST or VMAP. Do not use for Dynamic Ad Insertion (DAI), SSAI, or SGAI (use the `ima-sdk-dai-basics` skill instead).

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name	ima-sdk-basics
description	Use this skill for Interactive Media Ads (IMA) SDK client-side ad insertion when you are requesting video ads client-side into websites, apps, TVs or other platforms with VAST or VMAP. Do not use for Dynamic Ad Insertion (DAI), SSAI, or SGAI (use the `ima-sdk-dai-basics` skill instead).
license	Apache-2.0
metadata	{"author":"Google LLC","version":"1.0.0","category":"GoogleAds"}

IMA SDK basics

The Google IMA SDK (Interactive Media Ads) lets you load in-stream video and audio ads into websites, apps, TVs and other digital platforms. Use an IMA SDK to request ads from any VAST-compliant ad server and manage ad playback.

Prerequisites

Before integrating the IMA SDK, you must read the platform-specific guide below to support all platforms that your app can support:

Web/HTML5/ReactJs/NodeJs/Angular: Read all these guides ima-sdk-web-guide.md, ima-sdk-web-iframe-mode.md, ima-sdk-web-mobile-safari.md
Android/AndroidTV/ReactNative: Read ima-sdk-android-guide.md
iOS/tvOS/ReactNative: Read all these guides ima-sdk-ios-guide.md, ima-sdk-tvos-guide.md

Quick start (general workflow)

Import the SDK: Prerequisites, dependencies.
Initialization: Early setup, Warmup, Settings Configuration, and Ad UI Setup.
Ad Request: Creating and triggering the request, User gesture compliance.
Ad Load Success/Failure: Handling the load event to get the AdsManager, or handling early fatal errors.
Ad Playback Events: Listening to playback events via AdsManager to coordinate content play/pause, and handling non-fatal LOG events and fatal active playback errors.
Cleanup: Properly destroying the AdsManager to release resources and prevent memory leaks.

For detailed, platform-specific implementation details, always refer to the guides in the Prerequisites section.