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Map user Jobs to be Done across functional, emotional, and social dimensions. Based on Christensen's JTBD theory.
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Baseado na classificação ocupacional SOC
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| name | jtbd-map |
| description | Map user Jobs to be Done across functional, emotional, and social dimensions. Based on Christensen's JTBD theory. |
People "hire" products to get jobs done. Map ALL three dimensions. Source: Christensen.
"When [situation], I want to [motivation], so I can [expected outcome]"
| Dimension | Question | Example |
|---|---|---|
| Functional | What do they need to accomplish? | "Transfer money to a friend" |
| Emotional | How do they need to feel? | "Feel confident the money arrived safely" |
| Social | How does it affect relationships/status? | "Not look cheap by splitting the bill awkwardly" |
Update canvas/jobs-to-be-done.yml with discovered jobs, hiring/firing criteria, and underserved outcomes.
