Growth-Operator-Agency

Build a Positioning Document — Vehicle Switch, Unique Mechanism, Core Belief Statement, Narrative Architecture, Market Sophistication match. Sits between /build-icp and /design-offer. Consumes ICP + Market Research Brief. Output becomes the messaging spine for every downstream copy asset.

Produce a Video Sales Letter script using one of 5 framework variants (15-step / pull-push-persuade 11-step pull-push-persuade / 13-step VSL slides / three-phase VSL formula / hidden-pitch long-form video). Consumes Offer Document + Positioning + ICP + Brand Voice. Cycle 2 Sales hero skill. Gate-blocked below Offer 70% + Audience 60%. Sacred format — requires 3/3 Blind Output Test pass before paid traffic.

Conduct deep market + audience research for a creator's high-ticket offer. Produces a 9-section Market Research Brief and populates the first layers of Compartments 1 + 2 + 3 of the Creator Context Profile. This is the upstream-most skill — every downstream asset inherits from its output.

Produce a high-ticket qualifying application form — 8-12 questions calibrated for show-rate + close-rate + refund-prevention. Offers 3 archetypes (high-barrier for founder calls / medium for setter screen / low for flywheel) with disqualification logic. Filters out tire-kickers before they consume closer time AND captures the prospect-specific signal that feeds /call-prep. Consumes ICP Section 10 + Offer Doc + Funnel Archetype decision (application funnel

Design a complete funnel architecture using one of 7 archetypes (VSL Funnel / Webinar / Application / Book-a-Call / Tripwire / Challenge / Community Lead Magnet). Consumes Offer Document + VSL Script + ICP. Produces funnel blueprint with stage-by-stage conversion metrics, tracking, and dependencies. Second Cycle 2 skill.

Build a complete Ideal Customer Profile Document (13 sections) with Completeness Score >= 80. Populates Compartment 2 (Audience Intelligence System) to at least 70%. Second skill in the Foundations chain — consumes Market Research Brief, produces ICP Document. Every downstream marketing, sales, and copy asset inherits from this output.

Produce a 1-page pre-call brief for every high-ticket discovery call — prospect-specific hooks, pain anchors, identity match, decision-style flag, objection pre-empts, and tension-setting cues. Runs a 15-minute pre-call routine that converts application form data + ICP archetype match + offer context into a scannable single-page brief the closer reads 5 min before dialing. Consumes application-form output + ICP + Offer Doc + Objection Library + (optionally) prior CRM notes. External-tier format — closer briefs ship same-day, no Blind Output Test (internal operational asset).

Produce a competitor teardown and positioning-whitespace analysis for a creator's high-ticket offer. Covers a 3-tier matrix (direct / adjacent / alternative), a 10-dimension per-competitor teardown, a cross-competitor pattern synthesis, and a prioritized whitespace map that feeds /build-positioning. This is the diagnostic skill that turns a blank-market brief into a specific, differentiated angle.

Design a high-ticket offer using the 7-step Offer Architecture (7-phase offer methodology) + Value Equation (acquisition-economics methodology) + 4-Layer Belief Stack + 3:1 LTV:CAC economics validation. Produces a 12-section Offer Document. Third skill in Foundations chain — consumes ICP + Positioning. Gate-blocked below Audience 70%. The hero Cycle 1 demo.

Funnel teardown from past-launch data. Ingests stage-by-stage metrics (ads → opt-ins → apps → booked → showed → closed → cash), surfaces the biggest $ leaks, triangulates root cause via 40/40/20 Audience/Offer/Copy framework, outputs ranked fix list with $-impact estimates and recommended next-skill. Runnable on any creator with funnel history. Used as the first-pass diagnostic on every new client before any asset work begins.

Produce email sequences in 8 types (Welcome / Nurture / Launch / Webinar / Re-engagement / Application / Post-Purchase / Single Broadcast). Voice-matched. Conversion-staged. Consumes ICP + Offer + Brand Voice. Built for ConvertKit / ActiveCampaign / Beehiiv / GoHighLevel.

Produce hiring brief for one of 8 roles (Setter / Closer / SDR / Content Manager / Video Editor / Customer Success / VA / Marketing Manager). Scorecard + ideal profile + outreach script + interview questions + 30/60/90-day plan. Revenue-threshold-aware (per the VSL director team model).

17-day Instagram Stories launch cycle (Whisper → Tease → Shout). Produces daily story calendar (4 frames/day), poll prompts, DM keyword auto-replies, freebie lead-capture spec, Typeform application copy, pixelled funnel-page wireframe, 48-72h scarcity close cadence, email+SMS pairing, KPI benchmarks. For Instagram-native creators whose content is curiosity/opinion-driven (not community-pitch). Based on the documented IG Stories Launch System.

Produce the 4-page landing-page stack for any funnel archetype — opt-in page, offer page, thank-you page, checkout page — with 4 copy variants per page (hooks + CTA + proof stack). Mobile-first structure. Follows research-mechanism-brief-copy methodology (7-section outline — Lead / Background Story / Problem Mechanism / Solution Mechanism / Product Reveal / Close / FAQ). Consumes Offer Doc + Positioning + ICP + Brand Voice + Funnel Archetype + (if exists) VSL + Tripwire Design. Sacred format — 3/3 Blind Output Test required before paid traffic.

Design a lead magnet in one of 9 types (PDF Guide / Checklist / Cheat Sheet / Swipe File / Mini Course / Quiz-Assessment / Calculator-Tool / Free Training / Custom). the acquisition economist a lead-generation canon methodology. Produces asset brief + opt-in copy + delivery flow. Opt-in rate target 30%+ on warm traffic.

Produce a complete encoded objection-handling library for a high-ticket offer — 20+ objections across 6 categories (money / timing / trust / spouse-partner / format / past-failure) with 3-layer reframes (cognitive / emotional / behavioral), proof stack per objection, and role-play escalation scripts. Consumes ICP Section 10 + Offer Doc + Brand Voice + Case Study database. Feeds /sales-script inline objection block, /call-prep objection pre-empts, and /proposal FAQ. Sacred format for closer discipline — library must pass 20/20 closer role-play coverage before ship.

Plan a high-ticket launch in one of 5 variants (Live / Evergreen / Rolling / Flash / Beta) using the Growth Operating Agency 5-Phase Launch SOP layered over the operations director 7-Step rollout with the growth strategist Whisper/Tease/Shout cadence. Orchestrates every upstream asset (Offer Doc, VSL, Funnel, Email Sequence, Ad Creative, Post-Booking Nurture) into a dated launch runbook with hour-level tasks, owner assignments, KPI targets, asset dependency gates, and a mandatory tech checklist. Gate-blocked below Offer 70% + Audience 60% + Funnel 60%. The Cycle 6 Deploy hero skill. Sacred runbook — cart-close deadline is immutable per launch-pipeline FSM.

Produce a 1-page after-call proposal / agreement summary for a high-ticket program ($3K-$50K). Covers scope, timeline, deliverables, payment terms, risk reversal, and next step. Not a formal contract — legal-templates skill handles signed agreements. This is the scannable "yes-document" the prospect reads, signs intent on, and returns to for reassurance during the commitment window. Consumes Offer Doc + Call Brief + Call Notes + Objection Library. External-tier format. Converts a verbal close into a documented commitment within 2 hours of the call.

Produce a complete high-ticket discovery-pitch-close script for application and book-a-call funnels (funnel archetypes 3 and 4). Covers 8-stage Full-Stack Sales Call, 12+ objection reframes inline, and 3 closing archetypes (assumptive / crossroads / takeaway). Works for setter+closer team architecture AND founder-led sales. Consumes Offer Doc + ICP + Brand Voice + (if exists) Objection Library. Sacred format for sales operations — requires 3/3 role-play pass before live calls.

Fix booked-to-show conversion on high-ticket sales funnels. Ingests current booking metrics (book-rate, show-rate, no-show %), diagnoses cause, outputs SMS/email reminder cadence + book-to-call window tightening + application-quality filter + optional deposit-at-booking mechanics. Target lift show rate to 70%+. Directly addresses the

Design a $7-$97 entry offer (tripwire) for cold-traffic liquidation + list-builder + buying-habit-installer. 7 tripwire archetypes (free+shipping, low-ticket info, checklist+call, trial, consultation, live workshop, physical sample). Economics model covers payback-per-lead, breakeven CAC, mid-ticket + high-ticket ladder progression. Consumes ICP + Offer Doc + Funnel Archetype decision + ad economics. Sacred format for ascension funnels — 3/3 Blind Output Test on economics model before paid launch.

Produce a webinar script using the 7-Figure Webinar Script structure (Intro 15-30 min / Content 45-60 min / Transition / Pitch / Q&A 30+ min). Voice-matched. Objection-handled. Bonus-stacked. Crossroads close. 6 delivery variants (Live / Evergreen / 3-Day Challenge / 5-Day / 7-Day / Workshop).

Produce a LinkedIn post promoting the creator's offer or mechanism. Scoped to Growth Operating Agency (operator posting about their own offer) — NOT full LinkedIn agency content (that's a separate workspace). Uses PIER / Hook-Loop-CTA / 30-50-20 pillar split. 3-4 posts/week cadence (not daily — Dec 2025 algo change).

Produce short-form video script for IG Reel / TikTok / YouTube Shorts using one of 10 short-form frameworks (Speed Build / Money Reveal / Comparison / Weird Workflow / Transformation / Discovery / Teaching / Challenge / Story Time / Lifestyle). 60-second structure, second-by-second timing, voice-matched.

Produce YouTube long-form video script in one of 7 video types (Educational Deep-Dive / VSSL / Lifestyle-Vlog / Tutorial / Case Study / Listicle / Reaction / Interview). Full MODULE 4 Script Architecture — content brief + script + title/thumbnail + binge loop. the content OS director platform-hierarchy default (YouTube-first for high-ticket).

Produce paid ad creative briefs + copy variants across 8 ad types (Profile Funnel / Retargeting / Video Hook / Video Story / Testimonial / Image / Carousel / UGC). the paid media director depth. Voice-matched. Compliance-checked. Ships ready for Meta Ads Library ready or direct API upload.

Design affiliate program structure — commission rates + payout logic + affiliate portal + promotion assets + recruitment outreach + compliance. Built for Stripe / ThriveCart / FirstPromoter / Everflow integrations.

Produce a Standard Operating Procedure for a role or process (14 variants — 8 roles: Setter/Closer/SDR/Content-Mgr/Video-Editor/CS/VA/Marketing-Mgr + 6 processes: Sales/Content/Onboarding/Lead-Mgmt/QA/Reporting). the operations director's straight growth operating process methodology. Produces SOP + KPIs + quality gates + escalation rules + training plan.

Convert a client win into a publishable case study per the Growth Operating Agency 6-Level Social Proof Hierarchy + the offer architect Isomorphic Story principle. Produces one full written case study (800-1500 words), one VSL insert (60-90s), one ad variant (30s), one LinkedIn post, one X thread, one email broadcast, plus FTC disclosure and client-approval record. Target output: Level 5 or Level 6 proof only. Lower-level testimonials are routed to aggregate-proof channels, not hero case studies.

Build a 30-day content calendar across platforms using 40/30/20/10 pillar ratio + Core Four channel mix + platform-specific cadence. Plans the organic attention layer that complements paid (/ad-creative). Consumes ICP + Positioning + Offer + Brand Voice. Output is a dated calendar + per-post briefs routed to /write-reel, /write-youtube, /write-linkedin-post, /write-x-thread, /story-sequence.

Extract the creator's Brand Voice Architecture from their existing content + interviews. Produces Brand Voice Document with 10 components (communication style, tone framework, personality traits, language patterns, phrases_to_use, phrases_to_avoid, persuasion style, authority positioning, contrarian beliefs, voice examples). Populates Compartment 1.brand_voice_architecture. Runs in parallel with /build-positioning.

Produce a JV partner outreach package + webinar proposal. Identifies aligned partners from the creator's adjacent tier, drafts personalized outreach, structures revenue split + logistics + co-created content, and models expected economics per partner. Treats the outreach as a full-stack sales call on paper — same 8-stage discipline, same belief-install logic, same decision-lock at close. Output feeds directly into `/webinar-script` for the event itself and `/email-sequence` for post-event follow-up.

Post-launch debrief and optimization recommendations. Consumes the /plan-launch runbook plus actual performance data (analytics, CRM, payments, call recordings). Computes plan-vs-actual variance per KPI, diagnoses which of the 5 launch phases leaked using the the operations director 8-stage customer-journey audit, attributes revenue against the 60/30/10 channel mix, separates offer-vs-copy-vs-audience causality, and produces a next-launch playbook plus a fix-path task list with owners and deadlines. The Cycle 6 Deploy closing skill — every launch ends with this document or it is not closed. Gate-blocked until all 5 phases of /plan-launch have shipped and cart has closed.

Produce the the paid media director Show-Rate Stack — confirmation page + email cadence + SMS cadence + optional phone triage from call-booking to call-show. Targets 70%+ show-rate. Critical for Book-a-Call and Application Funnel archetypes (build-funnel types 3 + 4).

Design customer-referral mechanics — reward structure, referral triggers, tracking, viral loop design. Distinct from affiliate program (customer-focused, not commercial partner).

Score client health, detect churn risk, prescribe intervention actions. Produces per-client Health Score + portfolio dashboard + intervention playbook + save-vs-let-churn economics. Feeds /case-study when clients hit wins and /email-sequence when re-engagement sequences are required. Consumes Customer Success SOP + CRM data + NPS/CSAT signals + community engagement data. The Cycle 5 Scale retention-governance skill — retention is where the L in LTV is earned, not the P in CAC. Gate-blocked below Compartment 10 (Lifecycle) 40%.

Produce revenue analysis, forecasting, and unit-economics reports using the the backend economist 4-metric scorecard (RPL, cohort LTV, LTV:CAC by source, contribution margin per call) and the the operations director 60/30/10 revenue mix discipline. Produces weekly, monthly, and quarterly reports with cohort analysis, forecast, and variance-driven fix paths. This is the financial-truth skill — decisions made off this report get funded; everything else stays hypothesis.

Produce 7-day Instagram Story sequence using the stories director's 4-layer story anatomy + 7-day content calendar (Proof / Clarity / Objection Break / Education-Differentiation / Connection / Proof+Skepticism Removal / Mission). 2-4 stories per day. Text + image + proof-screenshots + visuals.

Produce X/Twitter thread in one of 7 thread types (Thread / Story Thread / Hot Take / How-To Thread / Listicle Thread / Case Study Thread / Daily Tweets batch). Specificity-first, open-curiosity-loop structure, final-tweet CTA. 2-3 threads per week.