meta-ads-library

name	meta-ads-library
description	Research competitor Facebook and Instagram ads from the Meta Ads Library via the Hyper MCP — search by keyword, pull full ad creative and metadata, enrich with page contact info for lead generation, and surface structured ad-intelligence summaries in chat. Use when the user wants to scrape the Meta Ads Library, spy on competitor ads, monitor new ads in a category, build a lead list from advertisers, or surface creative trends across an industry.
requires_toolkits	["meta_ads_library"]
icon	meta_ads_library
short_description	Search the Meta Ads Library for competitor ads and surface structured ad intelligence.

Meta Ads Library

Guide for searching the Meta Ads Library and producing structured competitor ad intelligence.

The skill's job is to turn raw scraped ads into useful summaries: top advertisers, common CTAs, recurring hooks, recently launched creatives, and (optionally) enriched lead lists. All output is presented inline in chat — there is no database or persistence layer.

Out of scope — defer to other skills

Request	Send them to
Multi-source competitor research (site, social, search rank, etc., not just ads)	competitor-intel
Generating new ad creative based on what you found	ad-creative-generation

Requirements

• Hyper MCP installed and connected. https://app.hyperfx.ai/mcp
• Apify integration connected at https://app.hyperfx.ai/apps — the Meta Ads Library tools run via Apify under the hood.

If search_facebook_ads is not in the tool list, stop and tell the user to enable Hyper MCP and connect Apify.

Tool surface

Tool	Purpose
search_facebook_ads	Search the Meta Ads Library by keyword. Returns compact results (title, body, CTA, link, page name, dates, platforms). Max 40 per call.
get_facebook_ad_details	Get full details for a specific ad. Requires both ad_archive_id and page_id — both come from search_facebook_ads results.
search_facebook_ads_enriched	Search + enrich each result with page contact info (email, phone, website). Slower (multiple API calls per result). Max 20 per call.
search_facebook_pages	Search Facebook pages by category + location (not by keyword). Useful for building a lead list from a vertical.
scrape_facebook_pages	Scrape detailed data from specific Facebook page URLs.

Critical rules

1. Public-only data. The Meta Ads Library is public. Don't attempt to bypass any access control or scrape private content.
2. Count limits differ between tools. search_facebook_ads allows count up to 40. search_facebook_ads_enriched caps at 20 — exceeding this returns an error.
3. get_facebook_ad_details needs two IDs. Both ad_archive_id and page_id are required. Both are returned in every search_facebook_ads result row — pass them through together.
4. Enriched search is slow. It makes a Facebook page scrape per ad and optionally a website scrape. Only use it when contact info matters (lead-gen workflows). For pure ad intelligence, use the regular search_facebook_ads.
5. Apify-backed tools fail intermittently. Expect occasional "fetch failed" responses. Retry once after a short delay before reporting the source as missing.
6. Don't over-interpret a single ad. "Brand X is running a discount" is noise. "5 of the top 10 advertisers in this query are running discounts" is signal. Always aggregate before drawing conclusions.

Workflow

Phase 1 — Define the query

Before running anything, agree on:

1. The search query — keyword(s) competitors would target. Examples: "meal kit delivery", "AI marketing tools", "skincare for sensitive skin".
2. Country — ISO code (e.g. "US", "GB", "AU"). Default to "ALL" only if the user explicitly wants global.
3. Active vs all — active_status="active" is usually what you want. Inactive ads are historical and noisier.
4. Time window — period accepts "last24h", "last7d", "last14d", "last30d", or "all_time". Match the window to the user's intent (weekly digest → "last7d", trend research → "last30d").
5. The job — what is this for?
   • Creative trend report → use search_facebook_ads, summarize patterns across hooks, CTAs, formats.
   • Top advertiser snapshot → use search_facebook_ads, group by page_name.
   • Lead list → use search_facebook_ads_enriched, filter for rows with contact_email or contact_website.

Phase 2 — Pull the ads

search_facebook_ads(
    query="meal kit delivery",
    country="US",
    active_status="active",
    count=40,                # max for this tool
    period="last30d"
)

Each result row includes: ad_archive_id, page_id, page_name, is_active, start_date_formatted, end_date_formatted, title, body, cta_text, link_url, caption, ad_library_url, page_categories, publisher_platform.

For more than 40 ads, paginate by re-calling with offset=40, offset=80, etc.

For lead-gen with contact info:

search_facebook_ads_enriched(
    query="meal kit delivery",
    country="US",
    active_status="active",
    count=20,                # max for the enriched tool
    scrape_websites=True,
    filter_spam=False
)

Enriched rows add: contact_email, contact_phone, contact_website, page_followers, page_rating, address, business hours.

Phase 3 — Get full creative for the most interesting ads (optional)

search_facebook_ads returns truncated bodies for some ads. To get the complete creative — including video URLs and images — call get_facebook_ad_details on the specific ads worth a deeper look:

get_facebook_ad_details(
    ad_archive_id="559220927273823",      # from search results
    page_id="328127803978438"             # from search results
)

Both args come from the same row in search_facebook_ads. Do this for the top 3–5 ads, not all 40 — each detail call is a separate Apify run.

Phase 4 — Surface the intelligence

Present the findings inline in chat. Pick the format that matches the user's job from Phase 1.

Top advertisers (group by page):

Page	Active ads	Categories	Notable angle
Brand A	12	Restaurant, Meal Kit	"Skip the grocery store" hook in 8/12 ads
Brand B	7	Software, Subscription	Heavy on UGC video, "$1 first week" offer

Common CTAs and hooks:

Pattern	Count	Examples
Sign up CTA	18	…
Shop now CTA	12	…
Price-anchor opener ("From $X/week")	9	…
Founder-story opener	4	…

Recently launched ads (last 7 days):

Page	Started	CTA	Hook	Library URL
Brand A	2026-04-28	Sign up	"Skip the grocery run this week"	<ad_library_url>

Lead list (enriched only):

Page	Email	Website	Followers	Active ads
Brand A	[e-mail]	a.com	12K	7

Phase 5 — Recurring monitoring (optional)

If the user wants ongoing tracking:

1. Save the query, country, and active_status settings.
2. Re-run weekly with period="last7d".
3. Brief becomes a delta report — new ads since the last run, advertisers that changed posting cadence, CTA / offer shifts.

This is when competitor-intel becomes the better skill — it handles multi-source diffing across many surfaces, not just Meta ads.

Output standards

• Always cite the ad_library_url for any specific ad referenced in the brief — the user can click through to verify.
• Aggregate before quoting. Don't paste raw ad bodies; extract the pattern and quote 1–2 representative examples.
• Mark interpretation explicitly. "Observation: 8 of 10 top advertisers use a 'first week free' offer. Possible interpretation: …".
• Note the time window. Every brief should state the search query, country, and date range it was generated from.