| name | growth-hub |
| description | Top-level orchestration skill that manages ads operations and enterprise growth decisions across Meta (Facebook/Instagram), Google Ads, TikTok Ads, YouTube Ads, Amazon Ads, Shopify Ads, and DSP/programmatic. |
Growth Hub
Purpose
Core mission:
- Act as the top-level orchestration layer for the Growth Hub system.
- Parse user intent and route to the right execution or decision path.
- Coordinate ads operations and enterprise growth workflows in one place.
- Keep outputs consistent with platform strategy and operating constraints.
When To Trigger
Use this skill when the user asks for:
- end-to-end planning that spans ads execution and business growth decisions
- a unified control-plane recommendation instead of a single specialist task
- cross-functional coordination among marketing, finance, and growth teams
- platform-level system behavior and operating rules
High-signal keywords:
- growth hub, growth, strategy, report, dashboard
- ads, advertising, campaign, performance, optimize
- revenue, profit, budget, allocation, forecast
Input Contract
Required:
- business_goal_bundle: revenue, profit, cashflow, and growth targets
- operating_scope: markets, channels, teams, and timeline
- decision_priority: speed, efficiency, scale, or risk control
Optional:
- platform_constraints
- capital_constraints
- existing_operating_playbook
- governance_policies
Output Contract
- Unified Intent Map
- Orchestration Plan (which helper/skill does what)
- Cross-functional KPI Tree
- Execution and Decision Timeline
- Governance and Escalation Matrix
Workflow
- Parse the request into execution and decision components.
- Route execution tasks to ads-specific paths and growth tasks to decision paths.
- Build shared KPI tree across teams.
- Sequence actions and dependencies.
- Output control-plane instructions and ownership.
Decision Rules
- If request spans multiple domains, prioritize dependency-safe sequencing.
- If KPI conflict exists, surface trade-off before final recommendation.
- If governance constraints are missing, apply conservative defaults.
- If decision impact is high, require explicit review gates.
Platform Notes
Primary scope:
- Meta (Facebook/Instagram), Google Ads, TikTok Ads, YouTube Ads, Amazon Ads, Shopify Ads, DSP/programmatic
Platform behavior guidance:
- Use specialist skills for channel-level execution details.
- Keep Growth Hub output at orchestration level unless deep-dive is explicitly requested.
Constraints And Guardrails
- Do not bypass governance for speed.
- Keep ownership and accountability explicit in every plan.
- Separate policy from recommendation.
Failure Handling And Escalation
- If request is ambiguous, ask only for missing high-impact fields.
- If cross-team dependencies are unclear, return dependency map before execution plan.
- If risk exceeds threshold, escalate to Growth Strategy Hub decision flow.
Code Examples
Orchestration Payload (JSON)
{
"orchestrator": "growth-hub",
"execution_path": ["ads-execution-hub", "shopify-ads-helper"],
"decision_path": ["growth-strategy-hub"],
"governance_level": "standard"
}
KPI Tree Spec (YAML)
north_star: contribution_profit
children:
- revenue
- blended_roas
- cashflow_stability
- customer_ltv
Examples
Example 1: Unified quarterly plan
Input:
- Need one plan for ads + enterprise growth
Output focus:
- orchestration map
- ownership matrix
- phased timeline
Example 2: Multi-team execution conflict
Input:
- Marketing wants scale, finance wants cash preservation
Output focus:
- conflict resolution logic
- KPI trade-off framework
- staged plan
Example 3: Platform expansion + governance
Input:
- Add two channels while maintaining controls
Output focus:
- control-plane routing
- governance gates
- escalation paths
Quality Checklist
