| name | Market-Fit Analysis |
| description | Analyze product-market fit with competitor comparison, unit economics, and go/no-go recommendation |
| version | 1.0.0 |
| dependencies | none |
Market-Fit Analysis
Skill for analyzing whether a product candidate fits the CircleTel portfolio. Produces competitor comparison, margin calculations, and a structured go/no-go recommendation.
When This Skill Activates
This skill automatically activates when you:
- Need to evaluate a product for the portfolio
- Want competitor pricing comparison
- Ask about product margins or unit economics
- Say
/product-analyze with a product name or SKU
Keywords: market fit, analyze product, margin analysis, competitor comparison, go no go, product viability, unit economics
Inputs Required
| Input | Source | Required |
|---|
| Product details | Supplier catalogue or manual | Yes |
| Supplier cost | Supplier pricing | Yes |
| Target category | Product portfolio | Yes |
| Competitor prices | references/competitor-benchmarks.md | Yes |
| Existing products | /admin/products | Optional |
Analysis Workflow
Step 1: Gather Product Data
Collect from supplier:
- SKU, name, manufacturer
- Wholesale/cost price
- Specifications
- Category/subcategory
Step 2: Load Competitor Benchmarks
From references/competitor-benchmarks.md:
- Comparable competitor products
- Price ranges by segment
- Feature comparisons
Step 3: Calculate Unit Economics
## Unit Economics Calculator
| Component | Value | Notes |
|-----------|-------|-------|
| **Supplier Cost** | R[X] | From supplier catalogue |
| **CircleTel Markup** | [Y]% | Target: 30-50% |
| **Retail Price** | R[Z] | Cost × (1 + markup) |
| **Competitor Price** | R[A] | Market benchmark |
| **Price Position** | [Above/Below/At] | vs competition |
| **Contribution Margin** | R[M] (Y%) | Retail - Cost |
Step 4: Competitive Position Analysis
Price Positioning Matrix:
Features
Low High
┌──────────┬──────────┐
Low │ Budget │ Value │
Price │ │ │
├──────────┼──────────┤
High │ Niche │ Premium │
│ │ │
└──────────┴──────────┘
Questions to Answer:
- Where does this product sit in the matrix?
- Which competitors occupy adjacent positions?
- Is there a gap in the market?
Step 5: Generate Go/No-Go Recommendation
Decision Framework:
| Criterion | Weight | Score (1-5) | Weighted |
|---|
| Margin ≥ 30% | 25% | [X] | [Y] |
| Competitive pricing | 20% | [X] | [Y] |
| Serves existing product line | 20% | [X] | [Y] |
| Supplier reliability | 15% | [X] | [Y] |
| Team capability to support | 10% | [X] | [Y] |
| Strategic alignment | 10% | [X] | [Y] |
| TOTAL | 100% | — | [Z] |
Thresholds:
- GO: Score ≥ 4.0
- CONDITIONAL: Score 3.0 - 3.9 (requires mitigation plan)
- NO-GO: Score < 3.0
Output Template
# Market-Fit Analysis: [Product Name]
**Date**: [YYYY-MM-DD]
**Analyst**: Claude Code
**Status**: [GO / CONDITIONAL / NO-GO]
---
## Product Overview
| Field | Value |
|-------|-------|
| **Product** | [Name] |
| **SKU** | [SKU] |
| **Supplier** | [Supplier] |
| **Category** | [Category] |
| **Target Product Line** | [e.g., SkyFibre SMB, CloudWiFi] |
---
## Competitor Landscape
| Competitor | Product | Price | Key Differentiator |
|------------|---------|-------|-------------------|
| [Comp 1] | [Product] | R[X] | [Differentiator] |
| [Comp 2] | [Product] | R[X] | [Differentiator] |
| [Comp 3] | [Product] | R[X] | [Differentiator] |
---
## CircleTel Positioning
| Metric | Value | Assessment |
|--------|-------|------------|
| **Supplier Cost** | R[X] | — |
| **Target Retail** | R[Y] | [Rationale] |
| **Contribution Margin** | R[Z] ([P]%) | [Above/Below target] |
| **vs Cheapest Competitor** | [+/-X%] | [Competitive/Premium/Budget] |
| **vs Market Average** | [+/-X%] | [Competitive/Premium/Budget] |
---
## Strategic Fit
### Serves Product Line(s)
- [x] [Product line 1] — [How it fits]
- [ ] [Product line 2] — [Why not]
### Cross-Sell Potential
- [Opportunity 1]
- [Opportunity 2]
### Risks
1. [Risk 1] — Mitigation: [Plan]
2. [Risk 2] — Mitigation: [Plan]
---
## Recommendation
### Verdict: [GO / CONDITIONAL / NO-GO]
**Rationale**: [2-3 sentence summary]
**Decision Criteria Score**: [X.X] / 5.0
| Criterion | Score | Notes |
|-----------|-------|-------|
| Margin | [X] | [Notes] |
| Pricing | [X] | [Notes] |
| Product fit | [X] | [Notes] |
| Supplier | [X] | [Notes] |
| Support | [X] | [Notes] |
| Strategy | [X] | [Notes] |
### Next Steps
Run to generate documentation
Add to in draft status
Schedule pricing review with CFO
Plan launch timeline
[Required mitigation action]
[Re-evaluate criteria]
[Escalate to leadership if needed]
Document in rejection log
Set reminder to re-evaluate in [X] months
Consider alternative products
---
[Include detailed margin calculations, competitor data sources, etc.]
Margin Targets by Segment
| Segment | Target Margin | Minimum | Notes |
|---|
| Consumer Hardware | 25-35% | 20% | Competitive pressure |
| Business Hardware | 30-40% | 25% | Value-add expected |
| Enterprise Equipment | 35-50% | 30% | Service wrapper |
| Managed Services | 40-55% | 35% | Recurring revenue |
| WaaS / WiFi | 45-60% | 40% | Full managed stack |
Integration with Admin Products
When recommending GO:
- Check existing products at
/admin/products for duplicates
- Use
/admin/products/new to create product in draft status
- Lifecycle: Draft → Active (after documentation complete)
API Check for Duplicates:
GET /api/admin/products?search=[product_name]&category=[category]
Related Skills
/product-browse — Find product candidates from suppliers/product-docs — Generate documentation after GO decision/product-lifecycle — Track product status
Version: 1.0.0
Last Updated: 2026-03-08
Maintained By: CircleTel Product Strategy
