| name | competitor-analysis |
| description | Activates when analyzing a competitor ad for transferable creative strategies — extracting layout architecture, visual metaphor, color psychology, typography approach, imagery style, emotional appeal, messaging strategy, and attention mechanics, then mapping each to FS brand equivalents. This is a shared analysis capability, not a user-facing workflow.
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| metadata | {"version":"0.7.1"} |
Competitor Analysis
Structured creative strategy extraction from competitor ad visuals. Used by the Competitor Reference workflow.
When This Activates
This skill provides domain expertise when you need to analyze a competitor ad for transferable creative strategies. You perform this analysis directly using your multimodal capabilities — do NOT call any MCP tool.
Key difference from marketing-analysis: This does NOT extract FS-specific attributes. It extracts creative strategies (layout, metaphor, emotion, attention flow) from competitor ads and maps each to FS brand equivalents.
Analysis Framework
Analyze each dimension, then provide an FS Translation showing how to adapt it:
1. Layout Architecture
- Grid structure, element zones, visual flow direction
- FS Translation: How to adapt this layout using FS visual language
2. Visual Metaphor
- Core concept (growth, speed, trust, transformation, etc.)
- FS Translation: FS-appropriate metaphor that serves the same emotional function
3. Color Psychology
- Dominant/accent colors, contrast strategy, warmth/coolness
- FS Translation: Map to FS palette (#5203EA, #FFDE0F, #27E4CD, #2C50FF, #F1F1F2)
4. Typography Approach
- Weight contrast, hierarchy ratio, text density
- FS Translation: Equivalent approach using Poppins/Inter
5. Imagery Style
- Photo vs illustration, lighting, perspective, subject treatment
- FS Translation: How to achieve similar impact within FS art direction
6. Emotional Appeal
- Primary emotion targeted (aspiration, urgency, security, etc.)
- FS Translation: How FS tone (professional, trustworthy, empowering) can deliver the same emotion
7. Messaging Strategy
- Headline structure type (question, command, stat, rhyme, etc.), CTA approach
- FS Translation: Suggested headline structure and CTA pattern for FS
8. Attention Mechanics
- Eye path, contrast hotspots, focal point placement
- FS Translation: How to create equivalent attention flow in FS brand system
For detailed schemas, example outputs, and edge cases, see references/analysis-dimensions.md.
Output Format
Present each dimension as:
| Dimension | Competitor Pattern | FS Translation |
|---|
| Layout Architecture | ... | ... |
| Visual Metaphor | ... | ... |
| ... | ... | ... |
Always flag uncertainties and assumptions separately.
Confirmation Gate
After presenting analysis, always ask the user to confirm or edit the analysis before it is used downstream. This is critical — never proceed automatically.
