measuring-content-performance

name	measuring-content-performance
description	Defines metrics, measurement frameworks, and reporting structures for content effectiveness. Use when establishing content KPIs, building dashboards, or proving content value.

Measuring Content Performance

Quick start

Collect or infer:

• Content types to measure
• Business goals content supports
• Available data sources and tracking capabilities
• Stakeholder reporting needs
• Current measurement gaps

Then produce output using TEMPLATES.md. Validate with RUBRIC.md.

Workflow

1. Map content types to business outcomes
2. Define leading and lagging indicators for each content type
3. Identify data sources and tracking requirements
4. Set baselines and targets
5. Design reporting cadence and format
6. Create dashboard or report template
7. Document metric definitions for consistency
8. Run the rubric check. Revise until it passes.

Degrees of freedom

Freedom level: Medium

• Default: follow templates exactly
• Allowed variation: specific metrics per content type, reporting frequency, visualization style—as long as rubric passes

State awareness

• No measurement: Start with basics; focus on 3-5 key metrics
• Basic measurement: Add leading indicators; connect to business outcomes
• Mature measurement: Optimize for causation; A/B test content changes
• Data-constrained: Work with available data; document what you can't measure

References

• Templates: TEMPLATES.md
• Rubric: RUBRIC.md
• Examples: EXAMPLES.md
• Metric definitions: reference/metric-definitions.md