| name | ecommerce_social_poster |
| description | Generate and schedule social media content for e-commerce. Create product posts, promotional content, and engagement captions for Instagram, TikTok, Twitter, and Facebook. |
E-Commerce Social Media Poster
Generate engaging social media content for e-commerce brands.
When to Use
Use this skill when the user wants to:
- Create social media posts for products
- Write promotional captions and ad copy
- Generate content calendars
- Create platform-specific content (Instagram, TikTok, Twitter, Facebook)
- Repurpose product descriptions for social channels
Supported Platforms
- Instagram, TikTok, Twitter/X, Facebook, LinkedIn, Pinterest
Workflow
Step 1: Content Discovery
Gather information:
- What is the product or promotion?
- Target platform(s)
- Content goal (awareness, sales, engagement)
- Brand voice and key messages
- Any specific offers or discounts?
Step 2: Content Generation
For Product Posts:
- Highlight key product benefits (1-3 points)
- Include relevant hashtags (5-15 based on platform)
- Add call-to-action
- Consider platform-specific formats
For Promotional Content:
- Lead with value (discount percentage, offer)
- Create urgency (limited time, while supplies last)
- Include social proof if available
- Clear CTA to shop/purchase
For Engagement Posts:
- Ask questions to drive comments
- Share behind-the-scenes content
- User-generated content repurposing
- Brand story moments
Step 3: Content Calendar
Generate a weekly/monthly posting schedule:
## Content Calendar [Week of DATE]
### Monday - Product Feature
- Platform: Instagram
- Format: Carousel post
- Caption: [Draft]
- Hashtags: [List]
- Best time: 11 AM EST
### Wednesday - Engagement
- Platform: TikTok
- Format: Behind-the-scenes video
- Hook: [Attention-grabbing opening]
- CTA: Follow for more
### Friday - Promotion
- Platform: Facebook
- Format: Single image + link
- Offer: [Current promotion]
- Urgency: [Limited time language]
Platform-Specific Guidelines
Instagram
- Captions: 125-300 characters ideal, max 2,200
- Hashtags: 5-15 in first comment or caption end
- Hook: First 125 characters most important
TikTok
- Captions: 100-150 characters
- Hook: First 3 seconds critical
- Hashtags: 3-5 trending + 1 niche
Twitter/X
- Tweets: 200-280 characters
- Thread format for longer content
- Hashtags: 1-2 max
Facebook
- Captions: 40-80 characters for max engagement
- Longer for link posts
- Emojis increase engagement
Content Formulas
AIDA for E-Commerce:
Attention: [Eye-catching opening - question, stat, or bold statement]
Interest: [Product benefit or story]
Desire: [Social proof, scarcity, or emotional appeal]
Action: [Shop now, link in bio, limited time]
PAS (Problem-Agitate-Solution):
Problem: [Common pain point]
Agitate: [Expand on the problem]
Solution: [Your product as answer]
Best Practices
- Platform-Optimize: Adapt tone and format per platform
- Visual Guidance: Include photo/video suggestions
- Track Performance: Recommend metrics to monitor
- Batch Content: Generate 5-10 posts at once when possible
- Seasonal Alignment: Match content to holidays/events
Example Prompts
- "Create a week's worth of Instagram posts for our new skincare line"
- "Write TikTok captions for product showcase videos"
- "Generate a content calendar for a 20% off sale"
- "Create promotional posts for our best-selling product"
- "Write Twitter/X threads announcing a new product launch"
