app-store-screenshots

name	app-store-screenshots
description	Create App Store and Google Play screenshots with exact platform specs. Covers iOS/Android dimensions, gallery ordering, device mockups, captions, preview videos, localization, and A/B testing. Use when: app store screenshots, ASO, app preview, store listing, app mockup.
license	MIT
metadata	{"version":"1.0.0","category":"marketing","tags":["app-store","google-play","screenshots","ASO","mockups","marketing","mobile"]}

App Store Screenshots

Create app store screenshots and preview videos via inference.sh CLI.

Quick Start

Requires inference.sh CLI (infsh). Get installation instructions: npx skills add inference-sh/skills@agent-tools

infsh login

# Generate a device mockup scene
infsh app run falai/flux-dev-lora --input '{
  "prompt": "iPhone 15 Pro showing a clean modern app interface with analytics dashboard, floating at slight angle, soft gradient background, professional product photography, subtle shadow, marketing mockup style",
  "width": 1024,
  "height": 1536
}'

Platform Specifications

Apple App Store (iOS)

Device	Dimensions (px)	Required
iPhone 6.7" (15 Pro Max)	1290 x 2796	Required
iPhone 6.5" (11 Pro Max)	1284 x 2778	Required
iPhone 5.5" (8 Plus)	1242 x 2208	Optional
iPad Pro 12.9" (6th gen)	2048 x 2732	If iPad app
iPad Pro 11"	1668 x 2388	If iPad app

• Up to 10 screenshots per localization
• First 3 screenshots are visible without scrolling (critical)
• Formats: PNG or JPEG (no alpha/transparency for JPEG)

Google Play Store (Android)

Spec	Value
Min dimensions	320 px (any side)
Max dimensions	3840 px (any side)
Aspect ratio	16:9 or 9:16
Max screenshots	8 per device type
Formats	PNG or JPEG (24-bit, no alpha)

• Feature graphic: 1024 x 500 px (required for featuring)
• Promo video: YouTube URL (optional but recommended)

The First 3 Rule

80% of App Store impressions show only the first 3 screenshots (before the user scrolls). These three must:

1. Communicate the core value proposition
2. Show the best feature/outcome
3. Differentiate from competitors

Screenshot Gallery Order

Position	Content	Purpose
1	Hero -- core value, best feature	Stop the scroll, communicate what the app does
2	Key differentiator	What makes you unique vs competitors
3	Most popular feature	The thing users love most
4	Social proof or outcome	Ratings, results, testimonials
5-8	Additional features	Supporting features, settings, integrations
9-10	Edge cases	Specialized features for niche users

Screenshot Styles

1. Device Frame with Caption

The standard: device mockup showing the app, caption text above/below.

+----------------------------+
|   "Track Your Habits        |  <- Caption (benefit-focused)
|    Effortlessly"            |
|                             |
|   +--------------------+   |
|   |                    |   |
|   |   App Screen       |   |  <- Actual app UI in device frame
|   |   Content          |   |
|   |                    |   |
|   |                    |   |
|   +--------------------+   |
|                             |
+----------------------------+

2. Full-Bleed UI (No Device Frame)

The app UI fills the entire screenshot. Works for immersive apps.

3. Lifestyle Context

The device shown in a real-world context (person holding phone, on desk, etc.).

4. Feature Highlight with Callouts

UI screenshot with arrows/circles pointing to specific features.

Caption Writing

Rules

• Max 2 lines of text
• Benefit-focused, not feature-focused
• 30pt+ equivalent font size (must be readable in store)

Examples

Bad (feature-focused):
"Push Notification System"
"Calendar View with Filters"
"Data Export Functionality"

Good (benefit-focused):
"Never Miss a Deadline Again"
"See Your Week at a Glance"
"Share Reports in One Tap"

Generating Screenshots

Hero Screenshot (Position 1)

# Clean device mockup with hero feature
infsh app run falai/flux-dev-lora --input '{
  "prompt": "modern iPhone showing a beautiful fitness tracking app with activity rings and workout summary, device floating at slight angle against soft purple gradient background, professional product shot, clean minimal composition, subtle reflection",
  "width": 1024,
  "height": 1536
}'

Feature Highlight

# Feature callout style
infsh app run bytedance/seedream-4-5 --input '{
  "prompt": "app store screenshot style, iPhone showing a messaging app with AI writing suggestions highlighted, clean white background, subtle UI callout arrows, professional marketing asset, modern design",
  "size": "2K"
}'

Lifestyle Context

# Device in real-world setting
infsh app run falai/flux-dev-lora --input '{
  "prompt": "person holding iPhone showing a cooking recipe app, kitchen background with ingredients, warm natural lighting, over-the-shoulder perspective, lifestyle photography, authentic feeling",
  "width": 1024,
  "height": 1536
}'

Before/After

# Split comparison
infsh app run infsh/stitch-images --input '{
  "images": ["before-screenshot.png", "after-screenshot.png"],
  "direction": "horizontal"
}'

Preview Videos

Apple App Store

Spec	Value
Duration	15-30 seconds
Orientation	Portrait or landscape (match app)
Audio	Optional (loops silently in store)
Format	H.264, .mov or .mp4

Google Play

Spec	Value
Source	YouTube URL
Duration	30s-2min recommended
Orientation	Landscape preferred

Preview Video Structure

Segment	Duration	Content
Hook	0-3s	Show the core outcome/wow moment
Feature 1	3-10s	Demonstrate top feature in action
Feature 2	10-18s	Second key feature
Feature 3	18-25s	Third feature or social proof
CTA	25-30s	End screen with app icon

# Generate preview video scenes
infsh app run google/veo-3-1-fast --input '{
  "prompt": "smooth screen recording style, finger tapping on a modern mobile app interface, swiping between screens showing charts and data visualizations, clean UI transitions, professional app demo"
}'

Localization

Each language gets its own set of screenshots. Priorities:

Market	Localization Level
Primary markets	Full: new screenshots + translated captions
Secondary markets	Translated captions, same screenshots
Other	English defaults

Key localization markets: English, Japanese, Korean, Chinese (Simplified), German, French, Spanish, Portuguese (Brazilian)

A/B Testing (Google Play)

Google Play Console supports store listing experiments:

• Test different screenshot orders
• Test with/without device frames
• Test different captions
• Test different color schemes
• Run for 7+ days with 50%+ traffic for significant results

Common Mistakes

Mistake	Problem	Fix
Settings screen as screenshot	Nobody cares about settings	Show core value, not infrastructure
Onboarding flow screenshots	Shows friction, not value	Show the app in-use state
Too much text	Unreadable in store	Max 2 lines, 30pt+ font
Wrong dimensions	Rejected by store	Use exact platform specs
All screenshots look the same	No reason to scroll	Vary composition and content
Feature-focused captions	Doesn't communicate benefit	"Never Miss a Deadline" > "Push Notifications"
Outdated UI	Looks abandoned	Update screenshots with each major release
No hero screenshot	Weak first impression	Position 1 = your best shot

Important

AI-generated images (via inference.sh) produce marketing mockups, not real app screenshots. For actual screenshots of your running app, use maestro-mobile-testing or playwright-recording to capture real screens, then use this skill for framing, captions, and store optimization.

Example Output

App Store Screenshot Set Generated:
- hero-iphone15pro.png (1290x2796) — "Track Your Habits Effortlessly"
- feature-calendar.png (1290x2796) — "See Your Week at a Glance"
- social-proof.png (1290x2796) — "Join 50,000+ Users"
- ipad-pro.png (2048x2732) — "Beautiful on Every Screen"
- feature-graphic.png (1024x500) — Google Play feature graphic

Error Handling

• Wrong dimensions: Check platform specs table above — App Store and Play Store have different requirements
• Store rejection: Common causes: transparency in JPEG (use PNG), text too small (30pt+ minimum), screenshots show non-final UI
• AI mockup looks generic: Add specific details to the prompt (your app's actual color scheme, specific screen content, real feature names)

Checklist

• Correct dimensions for target platform
• First 3 screenshots communicate core value
• Captions are benefit-focused, max 2 lines
• No onboarding or settings screens
• Preview video is 15-30s with hook in first 3s
• Localized for top markets
• Feature graphic (1024x500) for Google Play
• Screenshots updated for current app version
• A/B test variant prepared

Related Skills

npx skills add inference-sh/skills@ai-image-generation
npx skills add inference-sh/skills@ai-video-generation
npx skills add inference-sh/skills@image-upscaling
npx skills add inference-sh/skills@prompt-engineering

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