alert-manager

name	alert-manager
description	Sets up and manages alerts for critical SEO and GEO metrics including ranking drops, traffic changes, technical issues, and competitor movements. Enables proactive monitoring and quick response to issues.

Alert Manager

This skill helps you set up proactive monitoring alerts for critical SEO and GEO metrics. Get notified when rankings drop, traffic changes significantly, technical issues occur, or competitors make moves.

When to Use This Skill

• Setting up SEO monitoring systems
• Creating ranking drop alerts
• Monitoring technical SEO health
• Tracking competitor movements
• Alerting on content performance changes
• Monitoring GEO/AI visibility changes
• Setting up brand mention alerts

What This Skill Does

1. Alert Configuration: Sets up custom alert thresholds
2. Multi-Metric Monitoring: Tracks rankings, traffic, technical issues
3. Threshold Management: Defines when alerts trigger
4. Priority Classification: Categorizes alerts by severity
5. Notification Setup: Configures how alerts are delivered
6. Alert Response Plans: Creates action plans for each alert type
7. Alert History: Tracks alert patterns over time

How to Use

Set Up Alerts

Set up SEO monitoring alerts for [domain]

Create ranking drop alerts for my top 20 keywords

Configure Specific Alerts

Alert me when [specific condition]

Set up competitor monitoring for [competitor domains]

Review Alert System

Review and optimize my current SEO alerts

Data Sources

See CONNECTORS.md for tool category placeholders.

With ~~SEO tool + ~~search console + ~~web crawler API connected: Automatically monitor real-time metric feeds for ranking changes via ~~SEO tool API, indexing and coverage alerts from ~~search console, and technical health alerts from ~~web crawler. Set up automated threshold-based alerts with notification delivery.

With manual data only: Ask the user to provide:

1. Current baseline metrics for alert thresholds (rankings, traffic, backlinks)
2. Critical keywords or pages to monitor
3. Alert priority levels and notification preferences
4. Historical data to understand normal fluctuation ranges
5. Manual reporting on metric changes when they check their tools

Proceed with the alert configuration using provided parameters. User will need to manually check metrics and report changes for alert triggers.

Instructions

When a user requests alert setup:

1. Define Alert Categories

   ## SEO Alert System Configuration
   
   **Domain**: [domain]
   **Configured Date**: [date]
   
   ### Alert Categories
   
   | Category | Description | Typical Urgency |
   |----------|-------------|-----------------|
   | Ranking Alerts | Keyword position changes | Medium-High |
   | Traffic Alerts | Organic traffic fluctuations | High |
   | Technical Alerts | Site health issues | Critical |
   | Backlink Alerts | Link profile changes | Medium |
   | Competitor Alerts | Competitor movements | Low-Medium |
   | GEO Alerts | AI visibility changes | Medium |
   | Brand Alerts | Brand mentions and reputation | Medium |
   

2. Configure Ranking Alerts

   ## Ranking Alerts
   
   ### Position Drop Alerts
   
   | Alert Name | Condition | Threshold | Priority | Action |
   |------------|-----------|-----------|----------|--------|
   | Critical Drop | Any top 3 keyword drops 5+ positions | Position change ≥5 | 🔴 Critical | Immediate investigation |
   | Major Drop | Top 10 keyword drops out of top 10 | Position >10 | 🔴 High | Same-day review |
   | Moderate Drop | Any keyword drops 10+ positions | Position change ≥10 | 🟡 Medium | Weekly review |
   | Competitor Overtake | Competitor passes you for key term | Comp position < yours | 🟡 Medium | Analysis needed |
   
   ### Position Improvement Alerts
   
   | Alert Name | Condition | Threshold | Priority |
   |------------|-----------|-----------|----------|
   | New Top 3 | Keyword enters top 3 | Position ≤3 | 🟢 Positive |
   | Page 1 Entry | Keyword enters top 10 | Position ≤10 | 🟢 Positive |
   | Significant Climb | Keyword improves 10+ positions | Change ≥+10 | 🟢 Positive |
   
   ### SERP Feature Alerts
   
   | Alert Name | Condition | Priority |
   |------------|-----------|----------|
   | Snippet Lost | Lost featured snippet ownership | 🔴 High |
   | Snippet Won | Won new featured snippet | 🟢 Positive |
   | AI Overview Change | Appeared/disappeared in AI Overview | 🟡 Medium |
   
   ### Keywords to Monitor
   
   | Keyword | Current Rank | Alert Threshold | Priority |
   |---------|--------------|-----------------|----------|
   | [keyword 1] | [X] | Drop ≥3 | 🔴 Critical |
   | [keyword 2] | [X] | Drop ≥5 | 🔴 High |
   | [keyword 3] | [X] | Drop ≥10 | 🟡 Medium |
   

3. Configure Traffic Alerts

   ## Traffic Alerts
   
   ### Traffic Decline Alerts
   
   | Alert Name | Condition | Threshold | Priority |
   |------------|-----------|-----------|----------|
   | Traffic Crash | Day-over-day decline | ≥50% drop | 🔴 Critical |
   | Significant Drop | Week-over-week decline | ≥30% drop | 🔴 High |
   | Moderate Decline | Month-over-month decline | ≥20% drop | 🟡 Medium |
   | Trend Warning | 3 consecutive weeks decline | Any decline | 🟡 Medium |
   
   
   
   | Alert Name | Condition | Priority |
   |------------|-----------|----------|
   | Traffic Spike | Unusual increase | 🟢 Investigate |
   | Zero Traffic | Page receiving 0 visits | 🔴 High |
   | Bot Traffic | Unusual traffic pattern | 🟡 Medium |
   
   
   
   | Page Type | Alert Condition | Priority |
   |-----------|-----------------|----------|
   | Homepage | Any 20%+ decline | 🔴 Critical |
   | Top 10 pages | Any 30%+ decline | 🔴 High |
   | Conversion pages | Any 25%+ decline | 🔴 High |
   | Blog posts | Any 40%+ decline | 🟡 Medium |
   
   
   
   | Alert Name | Condition | Priority |
   |------------|-----------|----------|
   | Conversion Drop | Organic conversions down 30%+ | 🔴 Critical |
   | CVR Decline | Conversion rate drops 20%+ | 🔴 High |
   

Validation Checkpoints

Input Validation

• Alert thresholds are based on realistic baseline data
• Critical keywords and pages clearly identified
• Response plans defined for each alert priority level
• Notification channels configured with appropriate recipients

Output Validation

• Every metric cites its data source and collection date
• Alert thresholds account for normal metric fluctuations
• Response plans are specific and time-bound
• Source of each alert trigger clearly stated (~~SEO tool API alert, ~~search console notification, ~~web crawler alert, or manual user check)

Example

User: "Set up ranking drop alerts for my top keywords"

Output:

## Ranking Alert Configuration

### Critical Keywords (Immediate Alert)

| Keyword | Current | Alert If | Priority |
|---------|---------|----------|----------|
| best project management software | 2 | Drops to 5+ | 🔴 Critical |
| project management tools | 4 | Drops to 8+ | 🔴 Critical |
| team collaboration software | 1 | Any drop | 🔴 Critical |

### Important Keywords (Same-Day Alert)

| Keyword | Current | Alert If | Priority |
|---------|---------|----------|----------|
| agile project management | 7 | Drops out of top 10 | 🔴 High |
| kanban software | 9 | Drops out of top 10 | 🔴 High |

### Alert Response Plan

**If Critical Keyword Drops**:
1. Check if page is still indexed (site:url)
2. Look for algorithm update announcements
3. Analyze what changed in SERP
4. Review competitor ranking changes
5. Check for technical issues on page
6. Create recovery action plan within 24 hours

**Notification**: Email + Slack to SEO team immediately

Tips for Success

1. Start simple - Don't create too many alerts initially
2. Tune thresholds - Adjust based on normal fluctuations
3. Avoid alert fatigue - Too many alerts = ignored alerts
4. Document response plans - Know what to do when alerts fire
5. Review regularly - Alerts need maintenance as your SEO matures
6. Include positive alerts - Track wins, not just problems

Related Skills

• rank-tracker - Ranking data for alerts
• backlink-analyzer - Backlink monitoring
• technical-seo-checker - Technical monitoring
• performance-reporter - Alert summaries in reports