| name | backlink-analyzer |
| description | Analyzes backlink profiles to understand link authority, identify toxic links, discover link building opportunities, and monitor competitor link acquisition. Essential for off-page SEO strategy. |
Backlink Analyzer
This skill helps you analyze, monitor, and optimize your backlink profile. It identifies link quality, discovers opportunities, and tracks competitor link building activities.
When to Use This Skill
- Auditing your current backlink profile
- Identifying toxic or harmful links
- Discovering link building opportunities
- Analyzing competitor backlink strategies
- Monitoring new and lost links
- Evaluating link quality for outreach
- Preparing for link disavow
What This Skill Does
- Profile Analysis: Comprehensive backlink profile overview
- Quality Assessment: Evaluates link authority and relevance
- Toxic Link Detection: Identifies harmful links
- Competitor Analysis: Compares link profiles across competitors
- Opportunity Discovery: Finds link building prospects
- Trend Monitoring: Tracks link acquisition over time
- Disavow Guidance: Helps create disavow files
How to Use
Analyze Your Profile
Analyze backlink profile for [domain]
Find Opportunities
Find link building opportunities by analyzing [competitor domains]
Detect Issues
Check for toxic backlinks on [domain]
Compare Profiles
Compare backlink profiles: [your domain] vs [competitor domains]
Data Sources
See CONNECTORS.md for tool category placeholders.
With ~~link database + ~~SEO tool connected:
Automatically pull comprehensive backlink profiles including referring domains, anchor text distribution, link quality metrics (DA/DR), link velocity, and toxic link detection from ~~link database. Competitor backlink data from ~~SEO tool for gap analysis.
With manual data only:
Ask the user to provide:
- Backlink export CSV (with source domains, anchor text, link type)
- Referring domains list with authority metrics
- Competitor domains for comparison
- Recent link gains/losses if tracking changes
- Any known toxic or spammy links
Proceed with the full analysis using provided data. Note in the output which metrics are from automated collection vs. user-provided data.
Instructions
When a user requests backlink analysis:
-
Generate Profile Overview
## Backlink Profile Overview
**Domain**: [domain]
**Analysis Date**: [date]
### Key Metrics
| Metric | Value | Industry Avg | Status |
|--------|-------|--------------|--------|
| Total Backlinks | [X] | [Y] | [Above/Below avg] |
| Referring Domains | [X] | [Y] | [status] |
| Domain Authority | [X] | [Y] | [status] |
| Domain Rating | [X] | [Y] | [status] |
| Dofollow Links | [X] ([Y]%) | [Z]% | [status] |
| Nofollow Links | [X] ([Y]%) | [Z]% | [status] |
### Link Velocity
| Period | New Links | Lost Links | Net Change |
|--------|-----------|------------|------------|
| Last 30 days | [X] | [Y] | [+/-Z] |
| Last 90 days | [X] | [Y] | [+/-Z] |
| Last year | [X] | [Y] | [+/-Z] |
### Authority Distribution
DA 80-100: ████ [X]%
DA 60-79: ██████ [X]%
DA 40-59: ████████████ [X]%
DA 20-39: ████████████████ [X]%
DA 0-19: ██████████ [X]%
**Profile Health Score**: [X]/100
-
Analyze Link Quality
## Link Quality Analysis
### Top Quality Backlinks
| Source Domain | DA | Link Type | Anchor | Target Page |
|---------------|-----|-----------|--------|-------------|
| [domain 1] | [DA] | Editorial | [anchor] | [page] |
| [domain 2] | [DA] | Guest Post | [anchor] | [page] |
| [domain 3] | [DA] | Resource | [anchor] | [page] |
### Link Type Distribution
| Type | Count | Percentage | Assessment |
|------|-------|------------|------------|
| Editorial | [X] | [Y]% | ✅ High quality |
| Guest posts | [X] | [Y]% | ✅ Good |
| Resource pages | [X] | [Y]% | ✅ Good |
| Directory | [X] | [Y]% | ⚠️ Moderate |
| Forum/Comments | [X] | [Y]% | ⚠️ Low quality |
| Sponsored/Paid | [X] | [Y]% | ⚠️ Risky |
### Anchor Text Analysis
| Anchor Type | Count | Percentage | Status |
|-------------|-------|------------|--------|
| Brand name | [X] | [Y]% | ✅ Natural |
| Exact match | [X] | [Y]% | ⚠️ [Warning if >30%] |
| Partial match | [X] | [Y]% | ✅ Natural |
| URL/Naked | [X] | [Y]% | ✅ Natural |
| Generic | [X] | [Y]% | ✅ Natural |
**Top Anchor Texts**:
1. "[anchor 1]" - [X] links
2. "[anchor 2]" - [X] links
3. "[anchor 3]" - [X] links
### Geographic Distribution
| Country | Links | Percentage |
|---------|-------|------------|
| [Country 1] | [X] | [Y]% |
| [Country 2] | [X] | [Y]% |
| [Country 3] | [X] | [Y]% |
Validation Checkpoints
Input Validation
Output Validation
Example
User: "Find link building opportunities by analyzing HubSpot, Salesforce, and Mailchimp"
Output:
## Link Intersection Analysis
### Sites linking to 2+ competitors (not you)
| Domain | DA | HubSpot | Salesforce | Mailchimp | Opportunity |
|--------|-----|---------|------------|-----------|-------------|
| g2.com | 91 | ✅ | ✅ | ✅ | Get listed/reviewed |
| capterra.com | 89 | ✅ | ✅ | ✅ | Submit for review |
| entrepreneur.com | 92 | ✅ | ✅ | ❌ | Pitch guest post |
| techcrunch.com | 94 | ✅ | ❌ | ✅ | PR/news pitch |
### Top 5 Immediate Opportunities
1. **G2.com** (DA 91) - All competitors listed
- Action: Create detailed G2 profile
- Effort: Low
- Impact: High authority + referral traffic
2. **Entrepreneur.com** (DA 92) - 2 competitors have links
- Action: Pitch contributed article
- Effort: High
- Impact: High authority + brand exposure
3. **MarketingProfs** (DA 75) - All competitors featured
- Action: Apply for expert contribution
- Effort: Medium
- Impact: Relevant audience + quality link
### Estimated Impact
If you acquire links from top 10 opportunities:
- New referring domains: +10
- Average DA of new links: 82
- Estimated ranking impact: +2-5 positions for competitive keywords
Tips for Success
- Quality over quantity - One DA 80 link beats ten DA 20 links
- Monitor regularly - Catch lost links and toxic links early
- Study competitors - Learn from their link building success
- Diversify your profile - Mix of link types and anchors
- Disavow carefully - Only disavow clearly toxic links
Related Skills
