| name | performance-reporter |
| description | Generates comprehensive SEO and GEO performance reports combining rankings, traffic, backlinks, and AI visibility metrics. Creates executive summaries and detailed analyses for stakeholder reporting. |
Performance Reporter
This skill creates comprehensive SEO and GEO performance reports that combine multiple metrics into actionable insights. It produces executive summaries, detailed analyses, and visual data presentations for stakeholder communication.
When to Use This Skill
- Monthly/quarterly SEO reporting
- Executive stakeholder updates
- Client reporting for agencies
- Tracking campaign performance
- Combining multiple SEO metrics
- Creating GEO visibility reports
- Documenting ROI from SEO efforts
What This Skill Does
- Data Aggregation: Combines multiple SEO data sources
- Trend Analysis: Identifies patterns across metrics
- Executive Summaries: Creates high-level overviews
- Visual Reports: Presents data in clear formats
- Benchmark Comparison: Tracks against goals and competitors
- ROI Calculation: Measures SEO investment returns
- Recommendations: Suggests actions based on data
How to Use
Generate Performance Report
Create an SEO performance report for [domain] for [time period]
Executive Summary
Generate an executive summary of SEO performance for [month/quarter]
Specific Report Types
Create a GEO visibility report for [domain]
Generate a content performance report
Data Sources
See CONNECTORS.md for tool category placeholders.
With ~~analytics + ~~search console + ~~SEO tool + ~~AI monitor connected:
Automatically aggregate traffic metrics from ~~analytics, search performance data from ~~search console, ranking and backlink data from ~~SEO tool, and GEO visibility metrics from ~~AI monitor. Creates comprehensive multi-source reports with historical trends.
With manual data only:
Ask the user to provide:
- Analytics screenshots or traffic data export (sessions, users, conversions)
- Search Console data (impressions, clicks, average position)
- Keyword ranking data for the reporting period
- Backlink metrics (referring domains, new/lost links)
- Key performance indicators and goals for comparison
- AI citation data if tracking GEO metrics
Proceed with the full analysis using provided data. Note in the output which metrics are from automated collection vs. user-provided data.
Instructions
When a user requests a performance report:
-
Define Report Parameters
## Report Configuration
**Domain**: [domain]
**Report Period**: [start date] to [end date]
**Comparison Period**: [previous period for comparison]
**Report Type**: [Monthly/Quarterly/Annual/Custom]
**Audience**: [Executive/Technical/Client]
**Focus Areas**: [Rankings/Traffic/Content/Backlinks/GEO]
-
Create Executive Summary
# SEO Performance Report
**Domain**: [domain]
**Period**: [date range]
**Prepared**: [date]
---
## Executive Summary
### Overall Performance: [Excellent/Good/Needs Attention/Critical]
**Key Highlights**:
🟢 **Wins**:
- [Win 1 - e.g., "Organic traffic increased 25%"]
- [Win 2 - e.g., "3 new #1 rankings achieved"]
- [Win 3 - e.g., "Conversion rate improved 15%"]
🟡 **Watch Areas**:
- [Area 1 - e.g., "Mobile rankings declining slightly"]
- [Area 2 - e.g., "Competitor gaining ground on key terms"]
🔴 **Action Required**:
- [Issue 1 - e.g., "Technical SEO audit needed"]
### Key Metrics at a Glance
| Metric | This Period | Last Period | Change | Target | Status |
|--------|-------------|-------------|--------|--------|--------|
| Organic Traffic | [X] | [Y] | [+/-Z%] | [T] | ✅/⚠️/❌ |
| Keyword Rankings (Top 10) | [X] | [Y] | [+/-Z] | [T] | ✅/⚠️/❌ |
| Organic Conversions | [X] | [Y] | [+/-Z%] | [T] | ✅/⚠️/❌ |
| Domain Authority | [X] | [Y] | [+/-Z] | [T] | ✅/⚠️/❌ |
| AI Citations | [X] | [Y] | [+/-Z%] | [T] | ✅/⚠️/❌ |
### SEO ROI
**Investment**: $[X] (content, tools, effort)
**Organic Revenue**: $[Y]
**ROI**: [Z]%
-
Report Organic Traffic Performance
| Metric | This Period | vs Last Period | vs Last Year |
|--------|-------------|----------------|--------------|
| Sessions | [X] | [+/-Y%] | [+/-Z%] |
| Users | [X] | [+/-Y%] | [+/-Z%] |
| Pageviews | [X] | [+/-Y%] | [+/-Z%] |
| Avg. Session Duration | [X] | [+/-Y%] | [+/-Z%] |
| Bounce Rate | [X]% | [+/-Y%] | [+/-Z%] |
| Pages per Session | [X] | [+/-Y] | [+/-Z] |
Validation Checkpoints
Input Validation
Output Validation
Example
User: "Create a monthly SEO report for December 2024"
Output: [Full report following the structure above with period-specific data and insights]
Report Templates by Audience
Executive Report (1 page)
Focus on: Business impact, ROI, top-line metrics, key recommendations
Marketing Team Report (3-5 pages)
Focus on: Detailed metrics, content performance, campaign results
Technical SEO Report (5-10 pages)
Focus on: Crawl data, technical issues, detailed rankings, backlink analysis
Client Report (2-3 pages)
Focus on: Progress against goals, wins, clear recommendations
Tips for Success
- Lead with insights - Start with what matters, not raw data
- Visualize data - Charts and graphs improve comprehension
- Compare periods - Context makes data meaningful
- Include actions - Every report should drive decisions
- Customize for audience - Executives need different info than technical teams
- Track GEO metrics - AI visibility is increasingly important
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