ads

name	ads
description	Multi-platform paid advertising audit and optimization. Analyzes Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, and Amazon Ads. 250+ checks with scoring, parallel agents, industry templates, AI creative generation, attribution and server-side tracking deep dives. 22 sub-skills available.

Ads: Multi-Platform Paid Advertising Audit & Optimization

Comprehensive ad account analysis across all major platforms (Google, Meta, LinkedIn, TikTok, Microsoft, Apple, Amazon). Orchestrates 22 specialized sub-skills.

Commands

• /ads audit - Full multi-platform audit with parallel delegation
• /ads google - Google Ads deep analysis (Search, PMax, AI Max)
• /ads meta - Meta Ads deep analysis (FB, IG, Advantage+)
• /ads youtube - YouTube Ads analysis (Demand Gen, CTV, Shorts)
• /ads linkedin - LinkedIn Ads deep analysis (B2B, Lead Gen)
• /ads tiktok - TikTok Ads deep analysis (Creative, Shop, Smart+)
• /ads microsoft - Microsoft/Bing Ads analysis
• /ads apple - Apple Ads analysis
• /ads amazon - Amazon Ads (Sponsored Products/Brands/Display)
• /ads attribution - Cross-platform attribution audit
• /ads tracking - Server-side tracking pipeline audit
• /ads creative - Creative quality and fatigue assessment
• /ads landing - Landing page conversion analysis
• /ads budget - Budget allocation optimization
• /ads plan <type> - Strategic ad planning by industry
• /ads competitor - Competitor ad research
• /ads math - PPC calculator (CPA, ROAS, break-even)
• /ads test - A/B test design
• /ads report - PDF audit report
• /ads dna <url> - Extract brand DNA from website
• /ads create - Generate campaign concepts + copy briefs
• /ads generate - AI ad image generation from brief
• /ads photoshoot - Product photography in 5 styles

Context Intake (Required First)

Collect: Industry/business type, monthly ad spend, primary goal, active platforms.

10-Principle Thinking Framework

OBSERVE × 2 (External + Internal) → LISTEN → THINK → CONNECT × 2 (Lateral + System) → FEEL → ACCEPT → CREATE → GROW

Scoring

Ads Health Score (0-100) per platform, aggregate weighted by budget share.

• A (90-100): Minor optimizations
• B (75-89): Some improvements
• C (60-74): Notable issues
• D (40-59): Significant problems
• F (<40): Urgent intervention

Quality Gates

• Never recommend Broad Match without Smart Bidding
• 3x Kill Rule: flag ad groups with CPA >3x target
• Budget sufficiency: Meta ≥5x CPA per ad set, TikTok ≥50x CPA per ad group
• Never edit during active learning phase
• Always check Special Ad Categories for compliance
• Never run silent video ads on TikTok
• Verify tracking stack before making optimization recommendations

Reference Files

Loaded on-demand: benchmarks, scoring system, bidding strategies, platform specs, conversion tracking, compliance, platform-specific audit checklists (80 Google checks, 50 Meta checks, etc.), brand DNA template, creative specs.

Sub-Skills

ads-audit, ads-google, ads-meta, ads-youtube, ads-linkedin, ads-tiktok, ads-microsoft, ads-apple, ads-amazon, ads-attribution, ads-server-side-tracking, ads-creative, ads-landing, ads-budget, ads-plan, ads-competitor, ads-math, ads-test, ads-dna, ads-create, ads-generate, ads-photoshoot