icp-targeting-tiers

name	icp-targeting-tiers
description	Define ICP differences across small business, mid-market, and enterprise — buying process, deal size, sales motion, tool stack, messaging by tier. Use when segmenting GTM by company size, designing tier-specific plays, or adapting messaging to buyer sophistication. Triggers on: "ICP tiers", "small business vs enterprise", "mid-market ICP", "segment by company size", "SMB vs enterprise sales", "how to sell to small business".
license	MIT
compatibility	Claude Code, Jesse, Codex, Hermes, Windsurf, OpenCode, Gemini CLI, Copilot, Zed, VS Code, Goose
metadata	{"version":"1.0.0","author":"LeadMagic","category":"foundation","tags":["icp","targeting","small-business","mid-market","enterprise","segmentation"],"related_skills":["icp-scoring","positioning-messaging","pricing-strategy","gtm-context","sales-team-building"],"frameworks":["Jason Lemkin & Mark Roberge — From Survival to Thrival (enterprise upmarket)","OpenView Company Size Segmentation","Winning by Design GTM by ACV","Jason Lemkin SaaStr ACV Thresholds"]}

ICP Targeting by Tier

Overview

"Small business," "mid-market," and "enterprise" are not just labels — they're fundamentally different businesses with different buying processes, different decision-makers, different budgets, and different expectations. A GTM motion that works for one tier will fail at another. This skill defines the targeting differences and builds tier-specific plays.