social-selling

name	social-selling
description	Build a LinkedIn social selling strategy — Sales Navigator, DM sequences, content-to-conversation, profile optimization, and SSI scoring. Use when the user wants to sell on LinkedIn, build a LinkedIn presence, use Sales Navigator, or generate pipeline from social. Triggers on: "LinkedIn selling", "social selling", "Sales Navigator", "LinkedIn outreach", "LinkedIn DMs", "profile optimization", "SSI", "LinkedIn strategy", or any request about LinkedIn for sales.
license	MIT
compatibility	Claude Code, Jesse, Codex, Hermes, Windsurf, OpenCode, Gemini CLI, Copilot, Zed, VS Code, Goose
metadata	{"version":"1.3.0","author":"LeadMagic","category":"inbound","tags":["linkedin","social-selling","sales-navigator","outreach"],"related_skills":["sales-navigator-prospecting","multi-channel-outreach","cold-email-strategy","founder-brand","linkedin-algorithm","linkedin-live-strategy"],"frameworks":["LinkedIn SSI Methodology","Morgan J. Ingram (AMP Social) — Sales Navigator filter-specific prospecting","Richard van der Blom (Just Connecting) — LinkedIn Algorithm Insights Report","Jessie Lizak (Reveting) — LinkedIn Live & livestream content engine","HubSpot Academy — Inbound Methodology","Marcus Sheridan — They Ask You Answer","Randy Seidl (Sales Community) — Relationship selling, Three Plays, trust-building","Varun Anand (Clay) — Community infiltration & creator flywheel","Aneesh Lal (Wishly Group) — LinkedIn B2B creator partnerships & executive visibility"]}

Social Selling

Overview

LinkedIn isn't a broadcasting platform — it's a research and relationship tool. The best social sellers use it to understand prospects before reaching out, build context that makes outreach feel personal, and create a professional presence that prospects check before responding.

This skill covers LinkedIn Sales Navigator workflows, DM sequencing, profile optimization for trust-building, and the Social Selling Index (SSI) as a measurement framework.

When to Use

• "Set up my LinkedIn for sales"
• "Build a LinkedIn DM sequence"
• "How do I use Sales Navigator for prospecting?"
• "Optimize my LinkedIn profile for prospect trust"
• "What should I post on LinkedIn?"
• "Build a social selling routine"

Authoritative Foundations

LinkedIn's own Social Selling Index (SSI) measures four dimensions: professional brand, finding the right people, engaging with insights, and building relationships. LinkedIn data shows that SSI leaders create 45% more opportunities and are 51% more likely to hit quota.

Morgan J. Ingram (AMP Social) — Sales Navigator prospecting. For the tactical Sales Nav layer (saved searches, filter-specific messages, insight + question executive engagement, 15-minute daily alert workflow), load sales-navigator-prospecting → skills/inbound/sales-navigator-prospecting/references/morgan-ingram-sales-navigator.md. This skill covers profile, SSI, and general DM sequencing; Ingram covers intent filters and message-variant systems.

Varun Anand (Clay) — Community infiltration. Social selling extends beyond LinkedIn DMs: join Slack, WhatsApp, and practitioner communities where buyers already discuss problems (Modern Sales Pros, niche agency groups). Respond to keyword-triggered threads with value-first help — not pitches. Clay's motion seeded LinkedIn creator flywheels from agency owners posting workflows. Full playbook → customer-marketing → community-selling-varun.md.

Randy Seidl (Sales Community) — for enterprise social selling, go beyond SSI metrics to relationship capital. His Three Plays (self, company/product, customer outcome) and relationship map discipline apply when LinkedIn builds trust for $100K+ deals — not volume DMs. Load sales-coaching → skills/management-leadership/sales-coaching/references/randy-seidl-relationship-selling.md. Pair with Chris Walker (demand creation / dark social) for pre-meeting awareness.

Aneesh Lal (Wishly Group) — B2B creator GTM. When the motion is (not rep DMs), load . Key distinctions: ICP-aligned creator selection over vanity followers; Awareness → Education → Conversion bundles; post-engagement nurture (commenters → SDR). Executive visibility for founders overlaps — creators accelerate lifecycle stage (). Measurement → (dark social + UTM limits).