marketing-business-context

name	marketing-business-context
description	Marketing business context — identity, aesthetic, services, portfolio, segments, competitive positioning, strategic goals — parameterized per industry profile.
user-invocable	true
allowed-tools	["Read","Glob","Grep","Write"]

Marketing Business Context Skill

Foundational business knowledge surface that every MarketBliss agent loads at session start. Unlike a fixed identity document, this skill is a template + framework set the supervisor populates from the active industry profile (profiles/<industry>.yaml) and the client's current strategic goals.

Load order:

1. Read active profile slug from progress/config.json -> profile.
2. Resolve profiles/<profile>.yaml and extract identity, aesthetic, services, segments, positioning, kpi_targets, gates.
3. Overlay current goals from output/executive/strategy/current-goals.md.
4. Hand the merged context to downstream agents via context_refs (MemoryRef handles, not blobs).

1. Industry Identity Framework

Every campaign must answer these eight questions before strategy work begins. The campaign-strategist is the owner; the answers are immutable for the campaign lifecycle once the brief gate signs off.

#	Question	Source field
1	What is the brand name and tagline?	identity.brand, identity.tagline
2	Which of the 6 industry profiles applies?	profile
3	What region / locale / language is in scope?	identity.region, identity.locale
4	What is the primary regulatory regime (if any)?	gates.regulatory_regime
5	What is the year founded / time-in-market?	identity.founded
6	What is the primary URL of record?	identity.website
7	What contact channels are public-facing?	identity.contacts
8	What is the brand archetype (12-archetype model)?	aesthetic.archetype

If any field is missing, the campaign-strategist MUST emit an HITLRequest (subtype brief_clarification) rather than guess.

2. Brand Aesthetic Framework

Pull from profiles/<industry>.yaml -> aesthetic. The five canonical aesthetic archetypes are defined in the aesthetic-archetypes skill. This section captures the selection for the active client.

aesthetic:
  archetype: "editorial-luxury"          # one of 5 from aesthetic-archetypes
  visual_tone: "refined, restrained, considered"
  palette:
    primary: "#0A0A0A"
    secondary: "#F5F1EA"
    accent: "#8B6B3D"
  typography:
    heading: "Canela Deck 500"
    body: "Inter 400"
  motion: "slow, easeOutQuint, 600-900ms"
  texture: "subtle paper grain, 8% opacity"
  voice: "intentional, sparse, present-tense"

brand-narrative is the gatekeeper that locks aesthetic at the brief stage and propagates it into every ShotList envelope handed downstream to Hydra's creative squad.

3. Services & Pricing Template

Populate from profiles/<industry>.yaml -> services[]. Schema:

Field	Type	Example
sku	string	"campaign-pro"
name	string	"Integrated Demand-Gen Campaign"
scope	string	"Strategy + creative + media + measurement, 90 days"
starting_price_usd	number	35000
pricing_model	enum	fixed / retainer / value / usage
deliverables	list	["brief", "creative-set", "media-plan", "measurement-report"]
typical_duration	string	"90 days"
target_segment	list	["b2b-saas-series-b+"]

DTC and Creative-Production profiles use SKU-level pricing; B2B SaaS and Professional Services use tiered or retainer pricing.

4. Portfolio / Solution Categories

Categories are the organizing taxonomy for case studies, landing pages, and SEO clusters. Example sets by profile:

Profile	Typical categories
B2B SaaS	Demand-gen, ABM, PLG growth, retention, integrations
DTC E-com	Acquisition, retention, lifecycle, influencer, retail-expansion
Pro Services	Brand, demand-gen, content, recruiting, M&A comms
Regulated	Compliance comms, patient/customer ed, fair-balance ads, KOL
Creative-Production	Brand films, campaign assets, social cuts, event capture
Ad-Commercial	Always-on, campaign sprints, brand+performance balance

5. Target Client Segments Framework

For each segment, capture:

• Segment name (kebab-case)
• Demographic / firmographic (industry, ARR/revenue, employee count, geo, age, income)
• Psychographic (values, fears, aspirations)
• JTBD (when / I want / so I can — see audience-segmentation skill)
• Buyer journey stage maturity (cold / warm / hot)
• Decision-making unit (champion, economic buyer, technical buyer, blocker)
• Estimated TAM / SAM / SOM (from market-intelligence)

6. Competitive Positioning Template

positioning:
  category: "B2B observability platform"
  differentiator: "AI-first incident root-cause in <5 min"
  proof_points:
    - "92% of incidents auto-triaged"
    - "Customer story: cut MTTR 70%"
  market_position: "challenger"          # leader / challenger / niche / disruptor
  geography:
    primary: "North America"
    secondary: ["EMEA", "ANZ"]
  alternatives:
    - name: "Datadog"
      strength: "ecosystem breadth"
      weakness: "cost at scale"
    - name: "Status quo (manual + Splunk)"
      strength: "incumbent"
      weakness: "slow MTTR"

7. Current Strategic Goals (Dynamic)

Goals load from output/executive/strategy/current-goals.md, written by ExecutiveSuite's CMO and reviewed quarterly. If the file is missing, MarketBliss runs in inferred-goals mode and the supervisor emits a HITLRequest (subtype strategic_alignment) before campaign sign-off.

Goal schema:

goals:
  - id: "g1"
    horizon: "Q3-Q4"
    objective: "Drive 30% pipeline growth in mid-market"
    key_results:
      - "Generate 1,200 MQLs / quarter"
      - "Hold CAC payback < 14 months"
    owner: "cmo"
    risk_class: "moderate"

The supervisor merges goals into every CSuiteDecisionPacket summary so downstream squads can verify strategic alignment before execution.

8. Profile Slot Defaults

When a profile field is absent, fall back to these defaults (do not invent specifics):

Slot	Default
identity.region	"US-multi-state"
identity.locale	"en-US"
aesthetic.archetype	"minimalist-editorial"
gates.regulatory_regime	"none"
kpi_targets	from marketing-expertise industry-tuned defaults

Research Reference

• Active profile: profiles/<industry>.yaml
• Current goals: output/executive/strategy/current-goals.md
• Brand book (if exists): output/executive/marketing/brand-book.md