mureo-meta-ads

name	_mureo-meta-ads
description	Meta Ads: Manage campaigns, ad sets, ads, insights, and audiences on Facebook/Instagram.
metadata	{"version":"0.10.29","openclaw":{"category":"advertising","requires":{"bins":["mureo"]},"cliHelp":"mureo --help"}}

Meta Ads (Marketing API v21.0)

PREREQUISITE: Read ../_mureo-shared/SKILL.md for auth, global flags, and security rules.

Tool Summary

#	Tool Name	Category	Type	Description
1	meta_ads_campaigns_list	Campaign	Read	List campaigns
2	meta_ads_campaigns_get	Campaign	Read	Get campaign details
3	meta_ads_campaigns_create	Campaign	Write	Create a campaign
4	meta_ads_campaigns_update	Campaign	Write	Update campaign settings
5	meta_ads_campaigns_pause	Campaign	Write	Pause a campaign
6	meta_ads_campaigns_enable	Campaign	Write	Enable a paused campaign
7	meta_ads_ad_sets_list	Ad Set	Read	List ad sets
8	meta_ads_ad_sets_get	Ad Set	Read	Get ad set details
9	meta_ads_ad_sets_create	Ad Set	Write	Create an ad set
10	meta_ads_ad_sets_update	Ad Set	Write	Update ad set settings
11	meta_ads_ad_sets_pause	Ad Set	Write	Pause an ad set
12	meta_ads_ad_sets_enable	Ad Set	Write	Enable a paused ad set
13	meta_ads_ads_list	Ad	Read	List ads
14	meta_ads_ads_get	Ad	Read	Get ad details
15	meta_ads_ads_create	Ad	Write	Create an ad
16	meta_ads_ads_update	Ad	Write	Update an ad
17	meta_ads_ads_pause	Ad	Write	Pause an ad
18	meta_ads_ads_enable	Ad	Write	Enable a paused ad
19	meta_ads_insights_report	Insights	Read	Performance report
20	meta_ads_insights_breakdown	Insights	Read	Breakdown report (age, gender, etc.)
21	meta_ads_analysis_performance	Analysis	Read	Analyze overall performance trends
22	meta_ads_analysis_audience	Analysis	Read	Analyze audience performance and overlap
23	meta_ads_analysis_placements	Analysis	Read	Analyze placement performance breakdown
24	meta_ads_analysis_cost	Analysis	Read	Analyze cost trends and efficiency
25	meta_ads_analysis_compare_ads	Analysis	Read	Compare performance across ads
26	meta_ads_analysis_suggest_creative	Analysis	Read	Suggest creative improvements based on data
27	meta_ads_audiences_list	Audience	Read	List custom audiences
28	meta_ads_audiences_get	Audience	Read	Get audience details
29	meta_ads_audiences_create	Audience	Write	Create a custom audience
30	meta_ads_audiences_delete	Audience	Write	Delete a custom audience
31	meta_ads_audiences_create_lookalike	Audience	Write	Create a lookalike audience
32	meta_ads_pixels_list	Pixel	Read	List pixels
33	meta_ads_pixels_get	Pixel	Read	Get pixel details
34	meta_ads_pixels_stats	Pixel	Read	Get pixel firing statistics
35	meta_ads_pixels_events	Pixel	Read	List pixel events
36	meta_ads_conversions_send	CAPI	Write	Send conversion events (generic)
37	meta_ads_conversions_send_purchase	CAPI	Write	Send a purchase event
38	meta_ads_conversions_send_lead	CAPI	Write	Send a lead event
39	meta_ads_creatives_list	Creative	Read	List ad creatives
40	meta_ads_creatives_create	Creative	Write	Create a standard ad creative
41	meta_ads_creatives_create_dynamic	Creative	Write	Create a dynamic product ad creative
42	meta_ads_creatives_upload_image	Creative	Write	Upload an image for use in creatives
43	meta_ads_creatives_create_carousel	Creative	Write	Create a carousel creative (2-10 cards)
44	meta_ads_creatives_create_collection	Creative	Write	Create a collection creative
45	meta_ads_images_upload_file	Image	Write	Upload an image from local file
46	meta_ads_catalogs_list	Catalog	Read	List product catalogs
47	meta_ads_catalogs_get	Catalog	Read	Get catalog details
48	meta_ads_catalogs_create	Catalog	Write	Create a product catalog
49	meta_ads_catalogs_delete	Catalog	Write	Delete a product catalog
50	meta_ads_products_list	Catalog	Read	List products in a catalog
51	meta_ads_products_get	Catalog	Read	Get product details
52	meta_ads_products_add	Catalog	Write	Add a product to a catalog
53	meta_ads_products_update	Catalog	Write	Update a product
54	meta_ads_products_delete	Catalog	Write	Delete a product
55	meta_ads_feeds_list	Catalog	Read	List feeds for a catalog
56	meta_ads_feeds_create	Catalog	Write	Create a feed (URL-based, scheduled import)
57	meta_ads_lead_forms_list	Lead	Read	List lead forms (per page)
58	meta_ads_lead_forms_get	Lead	Read	Get lead form details
59	meta_ads_lead_forms_create	Lead	Write	Create a lead form
60	meta_ads_leads_get	Lead	Read	Get lead data (per form)
61	meta_ads_leads_get_by_ad	Lead	Read	Get lead data (per ad)
62	meta_ads_videos_upload	Video	Write	Upload a video from URL
63	meta_ads_videos_upload_file	Video	Write	Upload a video from local file
64	meta_ads_split_tests_list	Split Test	Read	List split tests
65	meta_ads_split_tests_get	Split Test	Read	Get split test details and results
66	meta_ads_split_tests_create	Split Test	Write	Create a split test
67	meta_ads_split_tests_end	Split Test	Write	End a split test
68	meta_ads_ad_rules_list	Ad Rule	Read	List automated rules
69	meta_ads_ad_rules_get	Ad Rule	Read	Get rule details
70	meta_ads_ad_rules_create	Ad Rule	Write	Create an automated rule
71	meta_ads_ad_rules_update	Ad Rule	Write	Update an automated rule
72	meta_ads_ad_rules_delete	Ad Rule	Write	Delete an automated rule
73	meta_ads_page_posts_list	Page Post	Read	List Facebook page posts
74	meta_ads_page_posts_boost	Page Post	Write	Boost a page post (create ad from post)
75	meta_ads_instagram_accounts	Instagram	Read	List connected Instagram accounts
76	meta_ads_instagram_media	Instagram	Read	List Instagram posts
77	meta_ads_instagram_boost	Instagram	Write	Boost an Instagram post
78	meta_ads_creatives_create_lead	Lead / Creative	Write	Create a Lead Ad AdCreative attached to an Instant Form
79	meta_ads_lead_forms_update	Lead	Write	Change a lead form status (ACTIVE / ARCHIVED)
80	meta_ads_lead_forms_duplicate	Lead	Write	Duplicate a lead form under a Page with a new name
81	meta_ads_leads_export_csv	Lead	Write (local)	Export form leads to a local CSV file

Key Differences from Google Ads

Aspect	Google Ads	Meta Ads
Account ID format	"1234567890"	"act_XXXXXXXXXXXX"
Budget unit	Currency amount	Cents (1/100 of currency unit)
Hierarchy	Campaign > Ad Group > Ad	Campaign > Ad Set > Ad
Ad creation	Inline headlines/descriptions	Separate creative, then link to ad
Status values	ENABLED / PAUSED / REMOVED	ACTIVE / PAUSED
Period format	LAST_7_DAYS	last_7d

API Resources

campaigns

• list -- List all campaigns in the ad account.

  Required: account_id (string, "act_XXXX" format)
  Optional: status_filter (string: "ACTIVE" | "PAUSED"), limit (integer, default: 50)
  

• get -- Get detailed information about a specific campaign.

  Required: account_id, campaign_id
  

• create -- Create a new campaign. Requires user confirmation.

  Required: account_id, name, objective
  Optional: status (default: "PAUSED"), daily_budget (integer, in cents), lifetime_budget (integer, in cents)
  

  Objective options: CONVERSIONS, LINK_CLICKS, REACH, BRAND_AWARENESS, VIDEO_VIEWS, LEAD_GENERATION, MESSAGES, APP_INSTALLS

• update -- Update campaign settings. Requires user confirmation.

  Required: account_id, campaign_id
  Optional: name, status, daily_budget (integer, in cents)
  

• pause -- Pause a campaign. Requires user confirmation.

  Required: account_id, campaign_id
  

• enable -- Enable a paused campaign. Requires user confirmation.

  Required: account_id, campaign_id
  

ad_sets

• list -- List ad sets, optionally filtered by campaign.

  Required: account_id
  Optional: campaign_id, limit (integer, default: 50)
  

• get -- Get ad set details.

  Required: account_id, ad_set_id
  

• create -- Create an ad set with targeting and budget. Requires user confirmation.

  Required: account_id, campaign_id, name, daily_budget (integer, in cents)
  Optional: billing_event (default: "IMPRESSIONS"), optimization_goal (default: "REACH"),
            targeting (object), status (default: "PAUSED")
  

  Optimization goals: REACH, IMPRESSIONS, OFFSITE_CONVERSIONS, LINK_CLICKS, LANDING_PAGE_VIEWS, LEAD_GENERATION, VALUE

• update -- Update ad set settings. Requires user confirmation.

  Required: account_id, ad_set_id
  Optional: name, status, daily_budget (integer, in cents), targeting (object)
  

• pause -- Pause an ad set. Requires user confirmation.

  Required: account_id, ad_set_id
  

• enable -- Enable a paused ad set. Requires user confirmation.

  Required: account_id, ad_set_id
  

ads

• list -- List ads, optionally filtered by ad set.

  Required: account_id
  Optional: ad_set_id, limit (integer, default: 50)
  

• get -- Get ad details.

  Required: account_id, ad_id
  

• create -- Create an ad linking to an existing creative. Requires user confirmation.

  Required: account_id, ad_set_id, name, creative_id
  Optional: status (default: "PAUSED")
  

• update -- Update ad name or status. Requires user confirmation.

  Required: account_id, ad_id
  Optional: name, status ("ACTIVE" | "PAUSED")
  

• pause -- Pause an ad. Requires user confirmation.

  Required: account_id, ad_id
  

• enable -- Enable a paused ad. Requires user confirmation.

  Required: account_id, ad_id
  

insights

• report -- Get performance metrics for the account or specific campaign.

  Required: account_id
  Optional: campaign_id, period (default: "last_7d"), level (default: "campaign")
  

  Period options: today, yesterday, last_7d, last_14d, last_30d, last_90d, this_month, last_month

  Level options: campaign, adset, ad

• breakdown -- Get performance broken down by demographic dimensions.

  Required: account_id, campaign_id
  Optional: breakdown (default: "age,gender"), period (default: "last_7d")
  

  Breakdown options: age, gender, age,gender, country, region, publisher_platform, platform_position, device_platform, impression_device

conversion definition (custom / non-standard events)

mureo counts conversions from the Insights actions array using a default deduped set of standard events (lead, purchase, complete_registration). If an advertiser's real conversion is a custom pixel event (offsite_conversion.custom.<id>, e.g. "Booking Completed"), or their account only emits a component row (offsite_conversion.fb_pixel_lead) with no generic aggregate, the default counts 0 for them — which silently wrong-foots CPA, daily-check, and budget decisions.

To fix, register the account's real conversion action_type(s):

1. Look up the account's actual labels — call meta_ads_insights_report (or _breakdown) and inspect the actions array's action_type values. Don't guess the string; custom slugs like offsite_conversion.custom.123 are easy to mistype.
2. Confirm with the operator which label(s) are their conversion.
3. Call mureo_state_set_conversion_events with platform="meta_ads", the account_id, and conversion_action_types=[…the exact string(s)…].

This is a replacement (the listed types become the complete conversion set for that account; never summed on top of the defaults). It is stored on platforms[meta_ads] in STATE.json and applied by every Meta conversion counter. Pass an empty list to clear it and restore the default.

analysis

• performance -- Analyze overall performance trends.

  Required: account_id
  Optional: campaign_id, period
  

• audience -- Analyze audience performance and overlap.

  Required: account_id
  Optional: campaign_id, period
  

• placements -- Analyze placement performance breakdown.

  Required: account_id
  Optional: campaign_id, period
  

• cost -- Analyze cost trends and efficiency.

  Required: account_id
  Optional: campaign_id, period
  

• compare_ads -- Compare performance across ads.

  Required: account_id
  Optional: campaign_id, ad_set_id, period
  

• suggest_creative -- Suggest creative improvements based on data.

  Required: account_id
  Optional: campaign_id, period
  

audiences

• list -- List custom audiences in the ad account.

  Required: account_id
  Optional: limit (integer, default: 50)
  

• get -- Get audience details.

  Required: account_id, audience_id
  

• create -- Create a custom audience. Requires user confirmation.

  Required: account_id, name, subtype
  Optional: description, retention_days, pixel_id
  

  Subtype options: WEBSITE, CUSTOM, APP, ENGAGEMENT, OFFLINE

• delete -- Delete a custom audience. Requires user confirmation.

  Required: account_id, audience_id
  

• create_lookalike -- Create a lookalike audience. Requires user confirmation.

  Required: account_id, source_audience_id, country
  Optional: ratio (float, 0.01-0.20)
  

pixels

• list -- List pixels in the ad account.

  Required: account_id
  

• get -- Get pixel details.

  Required: account_id, pixel_id
  

• stats -- Get pixel firing statistics.

  Required: account_id, pixel_id
  

• events -- List pixel events.

  Required: account_id, pixel_id
  

conversions (CAPI)

• send -- Send conversion events (generic). Requires user confirmation.

  Required: account_id, pixel_id, events (array)
  

• send_purchase -- Send a purchase event. Requires user confirmation.

  Required: account_id, pixel_id, event_time, user_data, currency, value
  

• send_lead -- Send a lead event. Requires user confirmation.

  Required: account_id, pixel_id, event_time, user_data
  

creatives

• list -- List ad creatives.

  Required: account_id
  Optional: limit (integer, default: 50)
  

• create -- Create a standard ad creative. Requires user confirmation.

  Required: account_id, name
  Optional: image_hash, link_url, message, page_id
  

• create_dynamic -- Create a dynamic product ad creative. Requires user confirmation.

  Required: account_id, catalog_id
  Optional: product_set_id, message, link
  

• upload_image -- Upload an image for use in creatives.

  Required: account_id, file_path
  

• create_carousel -- Create a carousel creative (2-10 cards). Requires user confirmation.

  Required: account_id, page_id, cards (array), link
  

• create_collection -- Create a collection creative. Requires user confirmation.

  Required: account_id, page_id, product_ids (array), link
  

images

• upload_file -- Upload an image from local file.

  Required: account_id, file_path
  

catalogs (Product Catalog / DPA)

• list -- List product catalogs.

  Required: account_id, business_id
  

• get -- Get catalog details.

  Required: account_id, catalog_id
  

• create -- Create a product catalog. Requires user confirmation.

  Required: account_id, business_id, name
  

• delete -- Delete a product catalog. Requires user confirmation.

  Required: account_id, catalog_id
  

products

• list -- List products in a catalog.

  Required: account_id, catalog_id
  Optional: limit
  

• get -- Get product details.

  Required: account_id, product_id
  

• add -- Add a product to a catalog. Requires user confirmation.

  Required: account_id, catalog_id, retailer_id, name, availability, condition, price, url, image_url
  

• update -- Update a product. Requires user confirmation.

  Required: account_id, product_id
  Optional: name, availability, condition, price, url, image_url
  

• delete -- Delete a product. Requires user confirmation.

  Required: account_id, product_id
  

feeds

• list -- List feeds for a catalog.

  Required: account_id, catalog_id
  

• create -- Create a feed (URL-based, scheduled import). Requires user confirmation.

  Required: account_id, catalog_id, name, feed_url
  Optional: schedule (object)
  

lead_forms

• list -- List lead forms (per page).

  Required: account_id, page_id
  

• get -- Get lead form details.

  Required: account_id, form_id
  

• create -- Create a lead form. Requires user confirmation.

  Required: account_id, page_id, name, questions (array), privacy_policy_url
  Optional advanced: locale, context_card (intro screen),
    thank_you_page (custom completion screen), is_higher_intent
    (3-step input→review→submit form), conditional_questions_choices
    (branching logic), follow_up_action_url (simple redirect; superseded
    by thank_you_page when both present)
  

  When to use is_higher_intent=true: trims junk submissions, lowers total volume — pick when CV quality matters more than CV volume (e.g. B2B / enterprise lead capture).

  When to use context_card: lifts conversion rate measurably. Always worth a {title, content, style=PARAGRAPH_STYLE} minimum for any campaign that survives past a 1-week test.

  When to use conditional_questions_choices: when a follow-up question is only relevant given a prior answer (e.g. "How many employees?" only if "Decision-maker?" was YES). Reduces form length for users who don't need the branch.

• update -- Change a lead form status (ACTIVE / ARCHIVED only — other fields are immutable post-creation). Requires user confirmation.

  Required: account_id, form_id, status ("ACTIVE" or "ARCHIVED")
  

• duplicate -- Copy an existing form (questions / privacy_policy / follow_up_action_url / locale) under a new name on the given Page. Source form is untouched. Requires user confirmation.

  Required: account_id, form_id, page_id, new_name
  

leads

• export_csv -- Export form leads to a local CSV file. Header row is [id, created_time, *question_keys] (question_keys come from the form's declared questions in declared order, or from caller- supplied field_order to lock a custom schema). PII does NOT appear in mureo's log output — only the row count.

  Required: account_id, form_id, output_path
  Optional: limit (default 1000, max 1000), field_order (list of
    question keys to override column order)
  

• get -- Get lead data (per form).

  Required: account_id, form_id
  Optional: limit
  

• get_by_ad -- Get lead data (per ad).

  Required: account_id, ad_id
  Optional: limit
  

videos

• upload -- Upload a video from URL.

  Required: account_id, video_url
  Optional: title, description
  

• upload_file -- Upload a video from local file.

  Required: account_id, file_path
  Optional: title, description
  

split_tests

• list -- List split tests.

  Required: account_id
  

• get -- Get split test details and results.

  Required: account_id, study_id
  

• create -- Create a split test. Requires user confirmation.

  Required: account_id, name, cells (array), objectives (array), start_time, end_time
  

• end -- End a split test. Requires user confirmation.

  Required: account_id, study_id
  

ad_rules

• list -- List automated rules.

  Required: account_id
  

• get -- Get rule details.

  Required: account_id, rule_id
  

• create -- Create an automated rule (alerts, auto-pause, etc.). Requires user confirmation.

  Required: account_id, name, evaluation_spec (object), execution_spec (object)
  

• update -- Update an automated rule. Requires user confirmation.

  Required: account_id, rule_id
  Optional: name, evaluation_spec, execution_spec, status
  

• delete -- Delete an automated rule. Requires user confirmation.

  Required: account_id, rule_id
  

page_posts

• list -- List Facebook page posts.

  Required: account_id, page_id
  Optional: limit
  

• boost -- Boost a page post (create ad from post). Requires user confirmation.

  Required: account_id, page_id, post_id, ad_set_id
  

instagram

• accounts -- List connected Instagram accounts.

  Required: account_id
  

• media -- List Instagram posts.

  Required: account_id, ig_user_id
  Optional: limit
  

• boost -- Boost an Instagram post (create ad from post). Requires user confirmation.

  Required: account_id, ig_user_id, media_id, ad_set_id
  

Common Workflows

1. Campaign Performance Check

Step 1: List active campaigns
  -> meta_ads_campaigns_list {account_id, status_filter: "ACTIVE"}

Step 2: Get performance report
  -> meta_ads_insights_report {account_id, period: "last_7d", level: "campaign"}

Step 3: Analyze performance trends
  -> meta_ads_analysis_performance {account_id}

Step 4: Break down by demographics
  -> meta_ads_insights_breakdown {account_id, campaign_id, breakdown: "age,gender"}

Step 5: Check placement performance
  -> meta_ads_analysis_placements {account_id}

2. Full Campaign Setup

Step 1: Create campaign (CONFIRM WITH USER)
  -> meta_ads_campaigns_create {account_id, name, objective, daily_budget}

Step 2: Create ad set with targeting (CONFIRM WITH USER)
  -> meta_ads_ad_sets_create {account_id, campaign_id, name, daily_budget, targeting}

Step 3: Upload image and create creative
  -> meta_ads_creatives_upload_image {account_id, image_url}
  -> meta_ads_creatives_create {account_id, name, image_hash, link_url, page_id}

Step 4: Create ad linking to creative (CONFIRM WITH USER)
  -> meta_ads_ads_create {account_id, ad_set_id, name, creative_id}

3. Audience & Lookalike Setup

Step 1: List existing audiences
  -> meta_ads_audiences_list {account_id}

Step 2: Create a website visitor audience (CONFIRM WITH USER)
  -> meta_ads_audiences_create {account_id, name, subtype: "WEBSITE", retention_days, pixel_id}

Step 3: Create a lookalike based on it (CONFIRM WITH USER)
  -> meta_ads_audiences_create_lookalike {account_id, source_audience_id, country: "JP"}

4. A/B Testing with Split Tests

Step 1: Create a split test (CONFIRM WITH USER)
  -> meta_ads_split_tests_create {account_id, name, cells, objectives, start_time, end_time}

Step 2: Monitor results
  -> meta_ads_split_tests_get {account_id, study_id}

Step 3: End the test when ready (CONFIRM WITH USER)
  -> meta_ads_split_tests_end {account_id, study_id}

5. Product Catalog & DPA

Step 1: Create a catalog (CONFIRM WITH USER)
  -> meta_ads_catalogs_create {account_id, business_id, name}

Step 2: Add products or create a feed
  -> meta_ads_products_add {account_id, catalog_id, retailer_id, name, ...}
  -> meta_ads_feeds_create {account_id, catalog_id, name, feed_url}

Step 3: Create a dynamic creative (multi-asset optimization) (CONFIRM WITH USER)
  -> meta_ads_creatives_create_dynamic {account_id, name, page_id, image_hashes, bodies, titles, link_url}

6. Lead Generation (Instant Form, end-to-end)

Step 1: Create the Instant Form (CONFIRM WITH USER)
  -> meta_ads_lead_forms_create {account_id, page_id, name, questions, privacy_policy_url}
  Returns: { id: "<form_id>", ... }

Step 2: Create a Lead Ad creative attached to the form
  -> meta_ads_creatives_create_lead {
       account_id, name, page_id, form_id: "<form_id>",
       link_url: "<https-domain-verified-url>",
       image_hash (or image_url), message, headline,
       call_to_action: "SIGN_UP"   # default; APPLY_NOW / LEARN_MORE / etc. also valid
     }
  Returns: { id: "<creative_id>", ... }

Step 3: Set up the campaign + ad set
  -> meta_ads_campaigns_create {account_id, name, objective: "OUTCOME_LEADS"}
  -> meta_ads_ad_sets_create {
       account_id, campaign_id, name, daily_budget,
       optimization_goal: "LEAD_GENERATION",
       targeting: { ... }
     }

Step 4: Attach the creative to a new ad
  -> meta_ads_ads_create {account_id, ad_set_id, name, creative_id: "<creative_id>"}

Step 5: Download leads as they come in (poll)
  -> meta_ads_leads_get {account_id, form_id}
  Or by ad: meta_ads_leads_get_by_ad {account_id, ad_id}

The legacy LEAD_GENERATION campaign objective is still accepted by the API but OUTCOME_LEADS is the current (ODAX) canonical name.

Pre-requisites the API will enforce (catch them before campaign launch, not after):

• the Page that owns the form must have its lead-form Terms of Service accepted (or the form must be created with leadgen_tos_accepted=true);
• the Page must be linked to a CRM destination or have lead access configured, otherwise the lead data sits unread in Meta's UI.

7. Pause / Enable Entities

Pause a campaign:
  -> meta_ads_campaigns_pause {account_id, campaign_id}

Re-enable it:
  -> meta_ads_campaigns_enable {account_id, campaign_id}

Same pattern for ad_sets.pause/enable and ads.pause/enable.

8. Conversions API (Server-Side Tracking)

Step 1: List pixels and check events
  -> meta_ads_pixels_list {account_id}
  -> meta_ads_pixels_events {account_id, pixel_id}

Step 2: Send a purchase event (CONFIRM WITH USER)
  -> meta_ads_conversions_send_purchase {account_id, pixel_id, event_time, user_data, currency, value}

Important Notes

• Budget in cents: All budget and monetary values are in cents (1/100 of the account currency). For example, daily_budget: 500000 = 5,000 in the account currency.
• account_id format: Must include the act_ prefix (e.g., "act_123456789").
• Status values: Meta uses ACTIVE / PAUSED (not ENABLED).
• Creative-first model: In Meta Ads, you create a creative object first, then reference its creative_id when creating an ad.
• Targeting object: The targeting structure follows the Meta Marketing API format. Common fields include geo_locations, age_min, age_max, genders, interests, behaviors, and custom_audiences.
• Conversions API: Server-side events require hashed user_data (email, phone). The SDK handles hashing automatically.