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Google Ads: Campaigns, ad groups, keywords, search terms, and raw GAQL queries.
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Baseado na classificação ocupacional SOC
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BigQuery: Run pre-built query templates against GMP export datasets.
BigQuery: Query GMP export data (GA4, Ads, GSC) with pre-built templates and custom SQL.
Recipe: GA4 funnel analysis via BigQuery — session_start → page_view → add_to_cart → checkout → purchase.
Google Ads: Campaign performance reports with date ranges and status filters.
GSC: Search analytics reports with dimensions, filters, and date ranges.
| name | gmp-ads |
| version | 1.0.0 |
| description | Google Ads: Campaigns, ad groups, keywords, search terms, and raw GAQL queries. |
| metadata | {"openclaw":{"category":"advertising","requires":{"bins":["gmp"]},"cliHelp":"gmp ads --help"}} |
PREREQUISITE: Read
../gmp-shared/SKILL.mdfor auth, global flags, and output formats.EXTRA AUTH: Google Ads requires a developer token. Set it with:
gmp auth set-developer-token YOUR_TOKENIf using a Manager Account (MCC), also set:
gmp auth set-login-customer-id 1234567890
gmp ads <command> [flags]
| Command | Description |
|---|---|
accounts | List accessible customer accounts |
campaigns | Campaign performance report |
adgroups | Ad group performance report |
keywords | Keyword performance report |
search-terms | Search terms report (actual queries that triggered ads) |
query | Run a raw GAQL query |
# Simple list (no MCC needed)
gmp ads accounts
# Detailed list via MCC
gmp ads accounts -c 1234567890 -f table
gmp ads adgroups -c 1234567890 -f table
gmp ads adgroups -c 1234567890 --campaign "Brand" -f table
gmp ads keywords -c 1234567890 -f table
gmp ads keywords -c 1234567890 --campaign "Brand" -l 20 -f table
gmp ads search-terms -c 1234567890 -f table
gmp ads search-terms -c 1234567890 --campaign "Brand" -f table
gmp ads query -c 1234567890 -q "SELECT campaign.name, metrics.clicks FROM campaign WHERE segments.date DURING LAST_7_DAYS"
Google Ads uses predefined date range constants:
| Value | Description |
|---|---|
LAST_7_DAYS | Last 7 days |
LAST_30_DAYS | Last 30 days (default) |
THIS_MONTH | Current month |
LAST_MONTH | Previous month |
LAST_14_DAYS | Last 14 days |
LAST_BUSINESS_WEEK | Last business week |
123-456-7890) or not (1234567890) -- both work.gmp ads query for any GAQL query not covered by built-in commands.