name: gtm-strategy
description: Plan GTM strategy: motion (PLG, SLG, hybrid), segments, channels, capacity. Trigger with "plan GTM strategy", "GTM strategy for [product/segment]", or use the /plan-gtm-strategy command.
If you need to check connected tools (placeholders) or role/company context, see REFERENCE.md.
GTM Strategy
Plan GTM strategy: motion (PLG, SLG, hybrid), segments, channels, capacity, and key metrics. This skill works with user input and context; when CRM or knowledge base is connected, it can pull pipeline shape, win rates, and existing strategy docs.
How It Works
┌─────────────────────────────────────────────────────────────────┐
│ GTM STRATEGY │
├─────────────────────────────────────────────────────────────────┤
│ ALWAYS (works standalone) │
│ ✓ Gather: product, segment, current motion, goals │
│ ✓ Structure: motion, segments, channels, capacity, metrics │
│ ✓ Output: strategy brief with recommendations │
├─────────────────────────────────────────────────────────────────┤
│ SUPERCHARGED (when you connect your tools) │
│ + ~~CRM~~: Pipeline shape, win rates, segment performance │
│ + ~~knowledge base~~: Existing strategy docs, playbooks, benchmarks │
└─────────────────────────────────────────────────────────────────┘
Output Structure
- Motion: PLG, SLG, or hybrid; rationale.
- Segments: Target segments, criteria, priority.
- Channels: Inbound, outbound, partners; allocation.
- Capacity: Team size, coverage model, quotas.
- Metrics: Key metrics (pipe gen, conversion, CAC, LTV).
- Recommendations: Next 90 days, risks, dependencies.
Data Sources (per REFERENCE.md)
CRM (if connected): Pipeline shape, win rates by segment/channel, capacity data.knowledge base (if connected): Strategy docs, playbooks, benchmarks.- User input: Product, segment, goals, current motion.
