campaign-brief

name	campaign-brief
description	Write a campaign brief - objective, audience, message, channels, offer, budget, and success metrics. Use when planning any marketing campaign before producing assets.

campaign-brief

The one-pager that aligns everyone before money and time get spent.

Cover

1. Objective & KPI: the one goal and how it's measured (a real target number).
2. Audience: the persona/segment (icp-persona).
3. Core message & offer: the single message (value-prop) and the offer/CTA.
4. Channels: where and why (paid/email/content/social/SEO) - match to where the audience is.
5. Assets needed: the deliverable list per channel.
6. Budget & timeline: spend, flight dates, owner.
7. Measurement: what you'll track, the baseline, and what "success" is.

Output

• A filled campaign brief (template: CAMPAIGN-BRIEF): objective+KPI, audience, message, channels, assets, budget, timeline, measurement.

Guardrails

• One objective + one core message; don't try to do everything in one campaign.
• KPI target is realistic and measurable; metrics are real, not aspirational fiction.