brief-analysis
mabzhang/opc-toolkit
Parse and normalize marketing inputs into execution-ready requirement cards. Use for client Briefs, Brand Briefs, Campaign Briefs, WeChat chat records, meeting notes, voice-note summaries, scattered requirements, or one-line marketing tasks. Trigger for: $brief-analysis, Brief, 需求解析, 客户需求, 项目需求, 微信聊天记录, 会议纪要, 信息缺口, requirement analysis.
campaign-planning
mabzhang/opc-toolkit
Plan integrated brand campaigns from insight to execution. Use for campaign strategy, launch plans, seasonal promotions, big-day marketing, creative themes, channel architecture, KOL cooperation, content matrices, communication rhythm and KPI targets. Trigger for: $campaign-planning, Campaign, 整合营销, 大促活动, 节点营销, 新品上市, 品牌活动, 创意主题, campaign planning.
competitor-analysis
mabzhang/opc-toolkit
Research and synthesize competitor analysis for brand marketing strategy. Use for competitor positioning, campaign moves, content style, KOL ecosystem, channel mix, pricing, promotion, SWOT, market gaps and differentiation opportunities. Trigger for: $competitor-analysis, 竞品分析, 竞争分析, 品牌对比, 对手研究, SWOT, 竞品内容, 竞品投放, competitor analysis.
consumer-insight
mabzhang/opc-toolkit
Build consumer insights for marketing strategy and creative development. Use for target audience analysis, personas, JTBD, pain points, purchase barriers, social listening, content triggers, media habits and conversion psychology. Trigger for: $consumer-insight, 消费者洞察, 用户画像, 受众分析, 目标用户, 人群洞察, 购买决策, 痛点分析, consumer insight.
marketing-proposal
mabzhang/opc-toolkit
Write client-ready Chinese marketing proposal documents from strategy inputs. Use for formal campaign proposals, pitch documents, marketing plans, launch plans, annual plans, executive summaries, budget/ROI sections and presentation- ready narratives. Trigger for: $marketing-proposal, 营销方案, 策划方案, 提案, 客户提案, pitch deck, proposal writing, 活动策划, 方案文档.
opc-proposal
mabzhang/opc-toolkit
Orchestrate a 4A-grade OPC brand marketing workflow. Use for turning Brand Briefs, Campaign Briefs, WeChat chats, meeting notes, scattered client demands, or one-line marketing requests into a complete Chinese marketing proposal, task order, information-gap list, execution timeline, KOL/media/budget/KPI plan, or coordinated downstream work plan. Trigger for: $opc-proposal, 品牌Brief, CampaignBrief, 提案, 营销全案, 方案, 整合营销, 达人选号, 媒介策略, 投放计划, KOL, KPI, 预算, 渠道, 行业分析, 竞品分析, 消费者洞察, 内容矩阵, 执行任务单.
