Dung khi can viet kich ban video ngan — TikTok, Reels, Shorts — voi hook 3 thanh phan, cau truc theo giay va 2 bien the A/B de test. Co Mode A cho san pham va Mode B cho personal brand. Kich hoat khi user nhac 'viet script video', 'kich ban TikTok', 'script Reels', 'noi dung video ngan', 'hook video', 'quay video gi'. Khong dung cho — huong dan dung phim cho editor thi dung skill 44-brief-video-editor; copy quang cao tra tien thi dung skill 05-copy-quang-cao; brief cho creator quay ho thi dung skill 06-brief-ugc-egc.
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name
04-script-video
description
Dung khi can viet kich ban video ngan — TikTok, Reels, Shorts — voi hook 3 thanh phan, cau truc theo giay va 2 bien the A/B de test. Co Mode A cho san pham va Mode B cho personal brand. Kich hoat khi user nhac 'viet script video', 'kich ban TikTok', 'script Reels', 'noi dung video ngan', 'hook video', 'quay video gi'. Khong dung cho — huong dan dung phim cho editor thi dung skill 44-brief-video-editor; copy quang cao tra tien thi dung skill 05-copy-quang-cao; brief cho creator quay ho thi dung skill 06-brief-ugc-egc.
argument-hint
<sản phẩm + thời lượng + tone>
metadata
{"version":"2.4.1","category":"content"}
triggers
["viet script","script TikTok","kich ban video","hook TikTok","script UGC","script Reels","kich ban quay","viet script personal brand","script ca nhan TikTok","story video","viet video LinkedIn ca nhan","duyet script video","beat script","repurpose video"]
output
file .md gom 2 ban script A/B, bang timestamp, hook, CTA, huong dan quay, caption, hashtag, viral score
Doi tuong muc tieu? Gioi tinh, do tuoi, noi dau chinh, muc tieu ho muon dat.
Goc do noi dung? TOFU (thu hut moi), MOFU (thuyet phuc), BOFU (chot don). Neu khong chon — mac dinh TOFU.
Nguyen tac cot loi
5 loai hook (3 giay dau)
#
Loai hook
Cong thuc
Vi du
1
Cau hoi
Dat cau hoi cham noi dau — buoc nguoi xem phai suy nghi
"Ban co biet tai sao da ban cu len mun mai khong?"
2
Con so
Mo dau bang so lieu bat ngo, cu the
"97% nguoi dung sai buoc nay moi sang"
3
Gay tranh cai
Noi nguoc lai niem tin pho bien
"Rua mat 2 lan/ngay chinh la ly do da ban te hon"
4
Tinh huong
Dung POV, vao vai, ke chuyen ngan
"POV: Lan dau di spa ma khong biet chon gi"
5
Ket qua truoc
Show ket qua dau — roi giai thich cach lam
"Da minh sau 2 tuan dung cai nay — xem cach lam"
Quy tac chon hook:
TOFU: Uu tien hook 1 (cau hoi), 4 (tinh huong), 3 (gay tranh cai)
MOFU: Uu tien hook 5 (ket qua truoc), 2 (con so)
BOFU: Uu tien hook 2 (con so), 5 (ket qua truoc)
3 lop hook — ban dong thoi trong 0-3s
5 loai hook o tren la goc nhin. Con day la 3 kenh truyen tai — mot video manh phai co ca 3 chay cung luc, khong chi 1.
Lop
La gi
Yeu cau
Loi thuong gap
Visual hook
Hanh dong / canh dau tien bat len ngay khi video chay
Co chuyen dong hoac thay doi trong 1s dau; khong phai canh tinh
Mo bang logo, bang intro, hoac mat nguoi ngoi yen
Audio hook
Cau noi dau tien (hoac sound bat len)
Doc to phai hit ngay; khong chao hoi, khong ten brand
"Xin chao cac ban, hom nay minh..."
Text overlay hook
Chu xuat hien on-screen 0-3s
<=50 ky tu, font day, doc duoc khi khong bat tieng
Chu nho, mau chim vao nen, xuat hien tre sau 1s
Khi viet script, output du 3 phuong an hook cho moi ban A/B:
Hook A — Visual: [Mo ta hanh dong/canh dau tien]
Hook B — Audio: [Cau noi dau tien, nguyen van]
Hook C — Text: [Text on-screen 0-3s]
→ Chon dung: [A/B/C hoac ket hop] — Ly do: [...]
Quy tac: phan lon nguoi xem luot feed khong bat tieng → text overlay hook la lop bat buoc, khong duoc bo qua. Kiem tra bang cach tat tieng va xem lai 3s dau: neu khong hieu video noi ve gi thi hook chua dat.
Cau truc script theo timestamp
Ap dung cho video 30–45s (dieu chinh ti le theo thoi luong):
Timestamp
Phan
Noi dung
Ti le
[0–3s]
Hook
Gay to mo, giu nguoi xem lai. Khong gioi thieu ban than.
10%
[3–10s]
Van de / Cau chuyen
Dien ta noi dau, tinh huong — nguoi xem thay minh trong do.
25%
[10–20s]
Giai phap / Gia tri
Gioi thieu san pham/dich vu nhu cach giai quyet van de.
30%
[20–28s]
Bang chung
Ket qua, review, so lieu, truoc/sau.
25%
[28–30s]
CTA
Hanh dong cu the: "Nhan tin ngay", "Link bio", "Comment de nhan".
10%
Dieu chinh theo thoi luong
Thoi luong
Hook
Van de
Giai phap
Bang chung
CTA
15s
0–2s
2–5s
5–10s
10–13s
13–15s
30s
0–3s
3–10s
10–20s
20–27s
27–30s
45s
0–3s
3–12s
12–28s
28–40s
40–45s
60s
0–3s
3–15s
15–35s
35–53s
53–60s
Chia beat — 1 beat = 1 diem duy nhat
Timestamp la khung thoi gian; beat la don vi noi dung. Viet script theo beat truoc, sau do map vao giay.
Beat
Giay
Nhiem vu duy nhat cua beat
Neu beat nay hong
Hook
0-3s
Chan dung nguoi luot
Toan bo video khong ai xem
Beat 1
3-Xs
Goi ten van de HOAC dua boi canh
Nguoi xem khong thay minh trong do → thoat
Beat 2
Dua giai phap / insight chinh
Video khong co gia tri, chi la quang cao
Beat 3
Chung minh (so lieu, truoc-sau, demo)
Nguoi xem khong tin
CTA
5s cuoi
1 hanh dong duy nhat
Xem xong roi troi
Luat beat:
Moi beat chi mang 1 diem. Don 2 y vao 1 beat = nguoi xem khong nho y nao.
Toi da 3 beat than bai. Video 15s chi du cho 2 beat — cat bot, dung nen chu.
Moi beat phai co doi canh hoac doi goc may. Beat khong doi hinh = nguoi xem cam giac video dung yen.
Doc to toan bo script len truoc khi chot. Nghe cung o cho nao thi cho do viet van chu khong phai viet noi.
6 cong thuc hook chuyen nghiep
Hieu chinh cho thi truong VN. Chi tiet: skills/vi/references/hook-formulas-vn.md.
Moi hook gom 2 dong: Dong 1 (mo) toi da 50 ky tu, Dong 2 (twist) toi da 50 ky tu.
#
Kieu hook
Cong thuc
Vi du VN
1
Con so dan dau
Mo bang so lieu cu the, bat ngo
"97% chu spa dang lam sai buoc nay" / "Va no ton 200 trieu/nam"
2
Nguoc doi
Noi dieu pho bien roi lat nguoc
"Chay ads nhieu hon khong giup ban" / "Toi giam budget 50% va tang don 3x"
3
Bien doi ca nhan
Truoc vs Sau voi con so
"6 thang truoc toi khong co khach" / "Bay gio 40 booking/tuan — day la cach"
4
Muon uy tin
Nhac ten thuong hieu, nguoi noi tieng, cong cu
"ChatGPT vua thay doi cach toi lam MKT" / "Va 90% marketer chua biet"
5
Thu nhan
Chia se sai lam, mat mat
"Toi da mat 500 trieu chay ads sai" / "Day la bai hoc dat gia nhat"
6
Du bao tuong lai
Dieu sap thay doi ma it nguoi biet
"TikTok Shop sap thay doi hoan toan" / "Ai khong chuan bi se mat thi phan"
Quy tac hook:
Khong bao gio mo bang "Toi" — dung "Ban", "Day", con so, hoac ten nguoi/brand
Dong 1 tao curiosity gap — Dong 2 tang stakes hoac lat nguoc
Dem ky tu: 50 char/dong la toi da — tren mobile, nhieu hon se cat
User chi co product context, KHONG co personal brand context → dung mode A
Video ads chay tien (ad copy ban hang) → dung skill 05 thay
Tutorial / how-to thuan tuy → mode A van phu hop
Cau truc ket qua
Thong tin chung
# Script Video: [Ten san pham/chien dich]
Ngay tao: [YYYY-MM-DD]
Nen tang: [TikTok / Reels / YouTube Shorts]
Thoi luong: [Xs]
Tang pheu: [TOFU / MOFU / BOFU]
Doi tuong: [Mo ta ngan]
Goc do: [Tham khao content-angles.md]
Ban A — [Ten goc do / Hook chinh]
Timestamp
Loi thoai
Hinh anh / Hanh dong
Text overlay
Am thanh
[0–3s]
"[Hook — viet nguyen van]"
[Mo ta canh quay: goc may, chu the, hanh dong]
[Text hien tren man hinh]
[Nhac nen / sound trending]
[3–10s]
"[Van de — viet nguyen van]"
[Chuyen canh: transition type + canh moi]
[Text overlay]
[Tiep tuc / doi nhac]
[10–20s]
"[Giai phap — viet nguyen van]"
[Hanh dong: demo san pham, B-roll, close-up]
[Text overlay]
[20–27s]
"[Bang chung — viet nguyen van]"
[Truoc/sau, review, so lieu tren man hinh]
[Text overlay ket qua]
[27–30s]
"[CTA — viet nguyen van]"
[Tro tay, chi link, quay lai san pham]
"[CTA text lon, ro]"
Ban B — [Ten goc do / Hook chinh]
(Cung cau truc bang nhu ban A, khac goc do hoac hook)
Timestamp
Loi thoai
Hinh anh / Hanh dong
Text overlay
Am thanh
[0–3s]
"[Hook khac — viet nguyen van]"
[Goc quay khac]
[Text overlay khac]
...
...
...
...
...
So sanh 2 ban
Yeu to
Ban A
Ban B
Loai hook
[VD: Cau hoi]
[VD: Ket qua truoc]
Cam xuc chinh
[VD: To mo]
[VD: Bat ngo]
CTA
[VD: Nhan tin ngay]
[VD: Comment de nhan]
Do kho quay
[De / Trung binh / Kho]
[De / Trung binh / Kho]
Phu hop test
[Cold audience]
[Warm audience]
Huong dan quay ky thuat
Thiet bi
Hang muc
Khuyen dung
Thay the
May quay
iPhone 13+ / Samsung S22+
Dien thoai co 4K
Chan may
Tripod co kep dien thoai
Ke sach, tu do
Anh sang
Ring light 26cm hoac den softbox
Quay canh cua so, anh sang tu nhien
Am thanh
Mic cai ao Boya BY-M1
Mic tren dien thoai (phong yen tinh)
Phan mem edit
CapCut (free)
VN Editor, InShot
Checklist truoc khi quay
Tat thong bao dien thoai
Lau camera
Kiem tra anh sang — khong nguoc sang
Test am thanh — thu 5 giay roi nghe lai
Chon ti le khung hinh: 9:16 (doc) cho TikTok/Reels/Shorts
Dat may ngang tam mat hoac hoi cao hon
Doc script 2 lan truoc khi quay
Phong cach quay theo loai noi dung
Phong cach
Mo ta
Phu hop
Talking head
Noi thang vao camera, close-up mat
Hook cau hoi, giao duc, review
POV
Camera = mat nguoi xem, khong thay mat nguoi quay
Tinh huong, trai nghiem
B-roll + voiceover
Quay san pham/khong gian, ghep giong noi sau
Demo san pham, behind-the-scenes
Truoc/sau
Chia doi man hinh hoac chuyen canh
Bang chung, ket qua
Green screen
Dung anh/video nen, nguoi noi phia truoc
Phan tich, binh luan, so sanh
Caption va Hashtag
Caption
[Dong 1 — hook lai noi dung video, toi da 125 ky tu]
[Dong 2 — bo sung gia tri hoac context]
[Dong 3 — CTA: "Save lai de lam theo" / "Tag ban be can biet"]
.
.
.
[Hashtag block]
Dau vao bat buoc truoc khi viet script: brief tu 36-content-brief (chu de, message chinh, tang pheu, CTA, deadline) va insight tu 09-insight-khach-hang. Khong co brief thi khong viet script — se phai viet lai.
Dau ra sau khi script duyet: chuyen thanh brief cho editor qua 44-brief-video-editor (nhac nen, text overlay, subtitle, transition, color grade, pace) va lich dang qua 01-lich-noi-dung.
Khoi ban giao cho quay + dung
Ghi kem cuoi moi script — thieu khoi nay, editor se tu quyet va lech brand:
"Giua tren, font dam, mau [mau primary] tren nen toi"
Subtitle
Ngon ngu + kieu
"Tieng Viet, tung cum tu, khong hien ca cau"
Trang phuc / Props
Tieu chuan duyet script — 3 gate
Gate
Ai lam
Khi nao
Kiem gi
Ket qua
Gate 1 — Self QA
Nguoi viet
Truoc khi nop
Cham QA Score 10 tieu chi o tren; doc to toan bo script
>=85/100 moi duoc nop
Gate 2 — Content review
Leader / content lead (62-marketing-review)
T-5 truoc ngay quay
5 cau hoi duyet ben duoi
DUYET / DUYET CO DIEU KIEN / TRA VE
Gate 3 — Pre-shoot
Nguoi quay
Ngay quay, truoc khi bam may
Checklist truoc khi quay + doi chieu khoi ban giao
Du moi quay
5 cau hoi o Gate 2:
Hook co dung 3 lop (visual + audio + text) khong? Tat tieng doc 3s dau con hieu khong?
Video nay co dung 1 y chinh duy nhat khong? Neu ke lai cho nguoi khac trong 1 cau co duoc khong?
Message co khop brief va khop tang pheu khong? (TOFU khong ban, BOFU phai co offer)
CTA co phai 1 hanh dong duy nhat, cu the, do duoc khong?
So lieu / claim trong script co that va co nguon khong? Co vi pham chinh sach nen tang khong?
Ly do TRA VE thuong gap: hook mo bang chao hoi hoac ten brand · nhoi 3 y vao 1 video · CTA chung chung · dung so khong co nguon · script viet van chu khong phai ngon ngu noi · thieu chi dan hinh anh.
Repurpose — 1 script ra nhieu dau ra
Sau khi video chay tot (Viral Score >=20 hoac tren muc trung binh kenh), cat nho ra:
Nguon
Cac dau ra
Skill xu ly
1 livestream 60-90 phut
5-10 clip 30-60s + 3-5 quote card + 1 thread + 1 bai blog + 1 email
