14-email-marketing

Dung khi can xay chuoi email hoac Zalo OA gui theo kich ban — welcome series, nurture, promotion, win-back: phan tep, luong automation, subject line, tan suat gui, A/B test va KPI open/click. Kich hoat khi user nhac 'email marketing', 'chuoi email tu dong', 'welcome email', 'email nurture', 'broadcast Zalo OA', 'co list ma khong biet gui gi', 'email khong ai mo', 'cham soc khach qua Zalo'. Khong dung cho — code file HTML email chay duoc tren moi client thi dung skill 49-html-email-template; xay he thong giu chan khach da mua thi dung skill 69-giu-chan-khach-hang; thiet ke qua tang doi thong tin lien he thi dung skill 70-lead-magnet.

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Repositório: minhnv0807/ai-business-skills
Última atividade na origem: 10 de agosto de 2026 às 14:41
Idioma detectado do SKILL.md: inglês
Estrelas: 540
Forks: 220

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29-dropshipping-mastery-global

Use when the user is launching or running a DROPSHIPPING business end to end — the full 12-phase pipeline: product research with winning criteria, Minea and PiPiAds, supplier sourcing on AliExpress, CJ, Spocket, and Zendrop, Shopify store and app setup, the 10-ads-per-week creative pipeline, interest and lookalike targeting, 3-5x markup and BE-ROAS math, customer service, and scaling. Trigger on 'start dropshipping', 'winning product research', 'Shopify store setup', 'AliExpress supplier', 'scale my dropshipping store', 'my store gets traffic and no sales'. Not for — only the ad copy, see `05-ad-copy-global`; only the product page, see `12-landing-page-brief-global`; only the account audit, see `21-ads-audit-global`; only pricing, see `17-pricing-strategy-global`.

2026-08-10

22-personal-brand-context-global

Use when starting work on a PERSONAL brand — a founder, coach, or creator, not a company: creates `.agents/personal-brand-context-global.md` covering story, expertise, audience, positioning, platforms, visual identity, and the asset inventory of style refs, face refs, logo, palette, and background, with region variants for US, EU, SEA, and LATAM. Skills 23 to 28 read it first. Trigger on 'personal brand setup', 'set up my founder brand', 'coach personal brand context', 'creator profile setup', 'the AI does not know my story', 'build my personal brand from zero'. Not for — a company or product brand, see `00-marketing-plan-global` and `product-marketing-context-global`; the 12-month strategy built on this, see `23-personal-brand-strategy-global`.

2026-08-10

23-personal-brand-strategy-global

Use when a PERSONAL brand — founder, coach, or creator — needs a 12-month strategy: niche selection with Ikigai and a 3x3 matrix, positioning statement, a three-chapter story arc, four content pillars with 28 topics, a five-stage authority ladder, and a Q1 to Q4 growth plan. Trigger on 'personal brand strategy', 'founder brand plan', 'coach positioning', 'creator strategy', 'what niche should I own', 'I post constantly and nothing compounds'. Also use when the user has followers and no direction. Not for — a company brand, see `58-positioning-global` and `00-marketing-plan-global`; the context file this reads first, see `22-personal-brand-context-global`; turning it into revenue, see `27-personal-brand-monetize-global`.

2026-08-10

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name	14-email-marketing
description	Dung khi can xay chuoi email hoac Zalo OA gui theo kich ban — welcome series, nurture, promotion, win-back: phan tep, luong automation, subject line, tan suat gui, A/B test va KPI open/click. Kich hoat khi user nhac 'email marketing', 'chuoi email tu dong', 'welcome email', 'email nurture', 'broadcast Zalo OA', 'co list ma khong biet gui gi', 'email khong ai mo', 'cham soc khach qua Zalo'. Khong dung cho — code file HTML email chay duoc tren moi client thi dung skill 49-html-email-template; xay he thong giu chan khach da mua thi dung skill 69-giu-chan-khach-hang; thiet ke qua tang doi thong tin lien he thi dung skill 70-lead-magnet.
argument-hint	<audience + objective + sequence type>
metadata	{"version":"2.1.2","category":"operations"}
triggers	["email marketing","chuoi email","email tu dong","welcome email","email nurture","email sequence","Brevo","thiet lap email","Zalo OA broadcast","broadcast Zalo","tin Zalo cham soc khach"]
output	File .md chua chien luoc email marketing day du — sequence template, automation flow, subject line, segmentation, A/B test, va KPI tracking
related	["01-lich-noi-dung","05-copy-quang-cao","09-insight-khach-hang","12-brief-landing-page","15-social-listening","49-html-email-template","13-phan-tich-du-lieu"]

Email Marketing

Email la kenh so huu — khong phu thuoc thuat toan, khong mat tien tiep can lai nguoi da dang ky.

Thu thap thong tin

Hoi user toi da 4 cau:

San pham/dich vu gi? Mo ta ngan + doi tuong khach hang.
Muc tieu email? Thu lead moi, nurture lead cu, ban hang, hay re-engage khach cu?
Da co list email chua? Bao nhieu subscriber? Da phan loai nhom chua?
Dang dung tool nao? Brevo, Mailchimp, Kit, hay chua co? Da setup domain chua?

Nguyen tac cot loi

Nguyen tac	Giai thich
Gia tri truoc ban hang	80% email cung cap gia tri, 20% email ban hang
Phan khuc truoc gui	Khong bao gio gui cung 1 email cho toan bo list
1 email = 1 muc dich	Moi email chi co 1 CTA chinh
Mobile-first	70%+ doc email tren dien thoai — thiet ke cho man hinh nho truoc
Test lien tuc	A/B test subject line va thoi gian gui moi tuan
Ton trong nguoi nhan	Co link unsubscribe ro rang, khong spam

Cau truc 1 email

Thanh phan	Gioi han	Vai tro
Subject line	50 ky tu (30 ky tu hien thi tren mobile)	Quyet dinh open rate
Preview text	90 ky tu	Bo sung cho subject line, tang open rate
Header	Logo + ten thuong hieu	Nhan dien nhanh
Body	150–300 tu (nurture), 100–200 tu (promotion)	Noi dung chinh
CTA	1 CTA chinh, toi da 1 CTA phu	Chuyen doi
Footer	Unsubscribe + dia chi + lien he	Tuan thu phap luat

Cong thuc Subject Line

5 cong thuc hieu qua

Cong thuc	Vi du	Khi dung
Curiosity (To mo)

Nhom	Tieu chi	Email phu hop
Active	Mo email trong 30 ngay gan nhat	Tat ca loai email
Warm	Mo email 31–60 ngay truoc	Nurture + offer nhe
Cold	Khong mo email 60+ ngay	Re-engage sequence
Engaged	Click link trong 14 ngay	Offer cu the, BOFU
New	Dang ky trong 7 ngay	Welcome sequence

Nhom	Tieu chi	Email phu hop
Chua mua	Dang ky nhung chua mua	Nurture → Trial offer
Da mua 1 lan	Mua 1 lan, chua quay lai	Re-purchase offer + cross-sell
Khach trung thanh	Mua 3+ lan	VIP offer, loyalty, referral
Khach cu (Churned)	Mua truoc, khong hoat dong 90+ ngay	Win-back offer

Nhom	Tieu chi	Email phu hop
Quan tam [A]	Click vao noi dung ve [chu de A]	Noi dung sau ve [A]
Quan tam [B]	Click vao noi dung ve [chu de B]	Noi dung sau ve [B]
Chua xac dinh	Chua click du de phan loai	Survey email hoac noi dung da dang

#	Thoi diem	Subject line	Noi dung chinh	CTA
1	Ngay lap tuc	"Chao mung [Ten] — day la mon qua cho ban"	Gioi thieu thuong hieu + giao gia tri ngay (ebook, checklist, voucher)	Download/Su dung ngay
2	+2 ngay	"[Ten], 3 dieu ban nen biet ve [thuong hieu]"	Cau chuyen thuong hieu + gia tri khac biet + social proof	Doc them tren blog/website
3	+4 ngay	"Cach [thuong hieu] giup [X nguoi] dat duoc [ket qua]"	Case study/Testimonial + CTA den buoc tiep theo	Dat lich / Xem san pham

#	Thoi diem	Chu de	Loai noi dung
1	+7 ngay	Giai quyet pain point #1	Giao duc — chia se kien thuc
2	+10 ngay	Giai quyet pain point #2	Giao duc — huong dan cu the
3	+14 ngay	Social proof manh	Case study + so lieu ket qua
4	+17 ngay	Soft offer	Gioi thieu san pham/dich vu nhu giai phap
5	+21 ngay	Hard offer + khan cap	Uu dai co thoi han + CTA manh

#	Thoi diem	Subject line	Noi dung chinh	CTA
1	Ngay 1	"Lau roi khong gap [Ten] — minh nho ban"	Nhac lai gia tri + hoi co con quan tam khong	Click de tiep tuc nhan email
2	+3 ngay	"[Ten], day la thu minh danh rieng cho ban"	Offer doc quyen cho nguoi quay lai	Su dung offer
3	+7 ngay	"Email cuoi cung — ban co muon tiep tuc?"	Thong bao se ngung gui neu khong phan hoi	Click de o lai / Tu dong xoa

#	Thoi diem	Vai tro
1	3 ngay truoc	Thong bao — "Sap co uu dai dac biet"
2	Ngay khai truong	Offer chinh — gia, loi ich, deadline, CTA
3	24h truoc het han	Nhac nho — "Con 24h" + khan cap

Trigger	Email	Noi dung
Dat hang thanh cong	Xac nhan don hang	Chi tiet don + buoc tiep theo
Thanh toan thanh cong	Hoa don / Bien lai	So tien, ma don, lien he ho tro
Dat lich thanh cong	Xac nhan lich hen	Thoi gian, dia diem, chuan bi gi
Hoan thanh dich vu	Cam on + khao sat	Hoi trai nghiem + de nghi review

Uu tien	Yeu to	Bien the A	Bien the B	Chi so do	Mau toi thieu
1	Subject line	Curiosity	Benefit	Open rate	500 email/bien the
2	Thoi gian gui	8:30 AM	8:00 PM	Open rate	500 email/bien the
3	CTA	Button mau cam	Button mau xanh	Click rate	500 email/bien the
4	Do dai email	Ngan (150 tu)	Dai (300 tu)	Click rate	500 email/bien the
5	Ten nguoi gui	Ten thuong hieu	Ten ca nhan	Open rate	500 email/bien the

Khung gio	Hieu qua	Ly do	Loai email phu hop
8:00–9:00 AM	Cao	Dau ngay lam viec, kiem tra email	Nurture, giao duc, B2B
12:00–1:00 PM	Trung binh–Cao	Nghi trua, luot dien thoai	Promotion, uu dai
8:00–9:00 PM	Cao	Toi, thu gian, doc email ca nhan	Promotion, re-engage, B2C
6:00–7:00 AM	Trung binh	Nguoi day som, truoc khi di lam	Newsletter, digest

	Email	Zalo OA
Read / Open rate tham chieu	15-25% TB · 25-35% tot	40-60% TB · 60-80% tot · >80% xuat sac
Do dai phu hop	Dai — ke chuyen, giao duc, nhieu link	Rat ngan — 3-6 dong, 1 y duy nhat
Tan suat an toan	1-3 lan/tuan tuy sequence	Toi da 2-3 lan/tuan, an toan nhat <= 2 lan/tuan
Chi phi	Gan nhu mien phi theo goi tool	Tinh theo tin gui — ~500d/tin (TB), ~300d (tot), <200d (xuat sac)
Rui ro khi lam qua	Vao spam, unsubscribe	Follower bam bo quan tam — mat vinh vien
Loai tin phu hop	Nurture, giao duc, newsletter, chuoi dai	Nhac lich, xac nhan don, uu dai gioi han, tin khan

Nguyen tac	Nguong	Ly do
Tan suat broadcast	<= 2 lan/tuan (tran 3)	Vuot nguong la ty le bo quan tam tang manh
Ty le bo quan tam moi broadcast	< 5%	Vuot 5% → dung broadcast, xem lai noi dung va tep
Read rate	>= 40% moi chap nhan duoc; muc tieu 60-80%	Duoi 40% = tep khong dung hoac tin khong lien quan
Ca nhan hoa	Bat buoc co ten nguoi nhan hoac phan khuc ro	Broadcast chung chung cho ca list = tin spam
Phan khuc	Phai chia tep theo hanh vi / lich su mua	Gui uu dai san pham A cho nguoi vua mua A la mat uy tin

Loai noi dung	Ty trong	Vi du
Gia tri (huong dan, meo, kien thuc)	40%	"3 dau hieu cho thay ban dang [van de]"
Cau chuyen / cap nhat	30%	Hau truong, cau chuyen khach hang, tin moi cua brand
Bang chung xa hoi	20%	Review, ket qua khach hang, con so
Offer / ban hang	10%	Uu dai, deadline

Khung	Phu hop
7:00 - 8:30 sang	Nhac lich, tin can hanh dong trong ngay
11:30 - 12:30 trua	Offer, noi dung ngan de luot
20:00 - 21:30 toi	Noi dung ca nhan, cau chuyen, uu dai B2C

Ngay	Email	Zalo OA	Ghi chu phoi hop
D+0	E1 — Welcome, gui tai lieu, set ky vong	Tin xac nhan ngan: "Da gui [tai lieu] vao email cua ban"	Zalo dam bao nguoi dung biet co email — tang open rate E1
D+2	E2 — Cau chuyen / ly do lam nghe	—	Noi dung dai, chi hop email
D+4	E3 — Kien thuc / meo huu ich	Tin gia tri ngan trich tu E3 + link doc day du	Zalo keo nguoi chua mo email quay lai
D+6	E4 — Bang chung xa hoi (case study)	—
D+8	E5 — Xu ly objection lon nhat	—
D+10	E6 — Chao offer (soft pitch)	Tin thong bao offer, 1 CTA	Zalo lam nhiem vu "danh thuc"
D+12	E7 — Push urgency + FAQ	—
D+14	E8 — Nhac lan cuoi / breakup	Tin nhac deadline (chi gui cho nguoi da click nhung chua mua)	Tin cuoi cua Zalo chi gui tep hep, khong broadcast ca list

Chi so	Email	Zalo OA
Do mo	Open rate	Read rate
Do quan tam	CTR (>= 3%)	Ty le click / tin
Do phien toai	Unsubscribe (< 0.5%/email)	Bo quan tam (< 5%/broadcast)
Do dong gop	Lead / don gan UTM `utm_medium=email`	Lead / don gan UTM `utm_medium=oa`

14-email-marketing

Informações da origem

Opções de instalação

Revise os arquivos de origem

Mais deste repositório

Mais deste repositório

Email Marketing

Thu thap thong tin

Nguyen tac cot loi

Cau truc 1 email

Cong thuc Subject Line

5 cong thuc hieu qua

Email Marketing

Thu thap thong tin

Nguyen tac cot loi

Cau truc 1 email

Cong thuc Subject Line

5 cong thuc hieu qua

Quy tac subject line

Phan khuc doi tuong (Segmentation)

Theo hanh vi

Theo lich su mua hang

Theo muc do quan tam

Sequence Template

Welcome Series (3 email — gui khi dang ky moi)

Nurture Sequence (5 email — gui sau Welcome)

Re-engage Sequence (3 email — gui cho nhom Cold)

Promotional (1 email don le hoac chuoi 2–3 email)

Transactional (tu dong theo hanh dong)

Automation Flow

Flow co ban

Flow Welcome → Nurture → Convert

A/B Test Plan

Thu tu test (uu tien cao truoc)

Quy tac A/B test email

Thoi gian gui toi uu — Viet Nam

Nhanh Zalo OA — kenh so huu thu hai

Zalo OA vs Email — chon kenh cho tung loai tin

Gioi han va ky luat gui Zalo

Ty le noi dung broadcast

Cau truc 1 tin Zalo OA

Khung gio gui Zalo tot (Viet Nam)

Sequence email + Zalo chay song song

Mau sequence 14 ngay (nurture → chot)

Do luong 2 kenh chung

Deliverability — Dam bao email vao Inbox

Tool khuyen dung — Viet Nam

Tuan thu phap luat

KPI va Benchmark

Template ket qua

Lien ket skill

Checklist chat luong

Truoc khi gui moi email

Truoc khi bat automation

Hang thang

Rieng nhanh Zalo OA