15-social-listening

Dung khi can theo doi lien tuc nguoi ta noi gi ve thuong hieu, doi thu va nganh tren mang xa hoi — bo tu khoa giam sat, phan loai sac thai, bao cao tuan va thang, canh bao som, chi so brand health. Kich hoat khi user nhac 'social listening', 'theo doi thuong hieu', 'giam sat mang xa hoi', 'brand monitoring', 'khach dang noi gi ve minh', 'do sentiment', 'co ai nhac ten shop khong', 'canh bao som khung hoang'. Khong dung cho — khung hoang DA XAY RA va can xu ly ngay thi dung skill 66-crisis-playbook; mo xe chien luoc mot doi thu cu the thi dung skill 08-nghien-cuu-doi-thu; doc so lieu ads va web thi dung skill 13-phan-tich-du-lieu.

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Repositório: minhnv0807/ai-business-skills
Última atividade na origem: 10 de agosto de 2026 às 14:41
Idioma detectado do SKILL.md: vietnamita
Estrelas: 540
Forks: 220

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29-dropshipping-mastery-global

Use when the user is launching or running a DROPSHIPPING business end to end — the full 12-phase pipeline: product research with winning criteria, Minea and PiPiAds, supplier sourcing on AliExpress, CJ, Spocket, and Zendrop, Shopify store and app setup, the 10-ads-per-week creative pipeline, interest and lookalike targeting, 3-5x markup and BE-ROAS math, customer service, and scaling. Trigger on 'start dropshipping', 'winning product research', 'Shopify store setup', 'AliExpress supplier', 'scale my dropshipping store', 'my store gets traffic and no sales'. Not for — only the ad copy, see `05-ad-copy-global`; only the product page, see `12-landing-page-brief-global`; only the account audit, see `21-ads-audit-global`; only pricing, see `17-pricing-strategy-global`.

2026-08-10

22-personal-brand-context-global

Use when starting work on a PERSONAL brand — a founder, coach, or creator, not a company: creates `.agents/personal-brand-context-global.md` covering story, expertise, audience, positioning, platforms, visual identity, and the asset inventory of style refs, face refs, logo, palette, and background, with region variants for US, EU, SEA, and LATAM. Skills 23 to 28 read it first. Trigger on 'personal brand setup', 'set up my founder brand', 'coach personal brand context', 'creator profile setup', 'the AI does not know my story', 'build my personal brand from zero'. Not for — a company or product brand, see `00-marketing-plan-global` and `product-marketing-context-global`; the 12-month strategy built on this, see `23-personal-brand-strategy-global`.

2026-08-10

23-personal-brand-strategy-global

Use when a PERSONAL brand — founder, coach, or creator — needs a 12-month strategy: niche selection with Ikigai and a 3x3 matrix, positioning statement, a three-chapter story arc, four content pillars with 28 topics, a five-stage authority ladder, and a Q1 to Q4 growth plan. Trigger on 'personal brand strategy', 'founder brand plan', 'coach positioning', 'creator strategy', 'what niche should I own', 'I post constantly and nothing compounds'. Also use when the user has followers and no direction. Not for — a company brand, see `58-positioning-global` and `00-marketing-plan-global`; the context file this reads first, see `22-personal-brand-context-global`; turning it into revenue, see `27-personal-brand-monetize-global`.

2026-08-10

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name	15-social-listening
description	Dung khi can theo doi lien tuc nguoi ta noi gi ve thuong hieu, doi thu va nganh tren mang xa hoi — bo tu khoa giam sat, phan loai sac thai, bao cao tuan va thang, canh bao som, chi so brand health. Kich hoat khi user nhac 'social listening', 'theo doi thuong hieu', 'giam sat mang xa hoi', 'brand monitoring', 'khach dang noi gi ve minh', 'do sentiment', 'co ai nhac ten shop khong', 'canh bao som khung hoang'. Khong dung cho — khung hoang DA XAY RA va can xu ly ngay thi dung skill 66-crisis-playbook; mo xe chien luoc mot doi thu cu the thi dung skill 08-nghien-cuu-doi-thu; doc so lieu ads va web thi dung skill 13-phan-tich-du-lieu.
metadata	{"version":"2.1.1","category":"operations"}
triggers	["social listening","theo doi thuong hieu","giam sat mang xa hoi","brand monitoring","phan tich cam xuc","crisis management","quan ly khung hoang"]
output	File .md chua ke hoach social listening — kenh giam sat, bao cao tuan/thang, quy trinh phan hoi khung hoang, va chi so brand health
related	["08-nghien-cuu-doi-thu","09-insight-khach-hang","13-phan-tich-du-lieu","07-bao-cao-marketing"]

Social Listening & Monitoring

Lang nghe truoc khi noi. Hieu khach hang dang noi gi, cam xuc ra sao, va thi truong di huong nao — truoc khi doi thu biet.

Thu thap thong tin

Hoi user toi da 4 cau:

Thuong hieu/san pham gi? Ten brand, ten san pham chinh, ten founder (neu co personal brand).
Doi thu chinh? Liet ke 2–3 doi thu truc tiep can theo doi.
Van de hien tai? Dang bi review xau, can biet xu huong, hay muon giam sat doi thu?
Kenh nao quan trong nhat? Facebook, TikTok, Zalo, Google Reviews, hay tat ca?

Framework: Listen → Analyze → Report → Act

LISTEN    — Thu thap mention, comment, review, bai viet lien quan
    |
ANALYZE   — Phan loai cam xuc, xac dinh xu huong, phat hien bat thuong
    |
REPORT    — Tong hop thanh bao cao tuan/thang voi insight ro rang
    |
ACT       — Phan hoi, dieu chinh chien luoc, xu ly khung hoang

Kenh giam sat

Danh sach kenh — Viet Nam

Kenh	Loai noi dung	Cach giam sat	Tan suat
Facebook Groups	Thao luan, hoi dap, review	Tim kiem theo tu khoa trong group nganh	Hang ngay
Facebook Pages	Comment, review, mention	Thong bao trang + search tu khoa	Hang ngay
TikTok	Comment, duet, stitch, hashtag	Search hashtag + comment tren video brand	Hang ngay
Zalo Communities	Thao luan nhom	Theo doi cac nhom nganh da tham gia	2–3 lan/tuan
Google Reviews	Danh gia doanh nghiep	Google My Business dashboard	Hang ngay
Google Search	Bai viet, tin tuc	Google Alerts voi tu khoa brand	Tu dong
Forum Voz	Thao luan chuyen sau	Search theo tu khoa tren voz.vn	2 lan/tuan
Reddit VN	Thao luan, review	Search subreddit lien quan nganh	1 lan/tuan
Shopee/TikTok Shop	Review san pham	Tab review tren listing	2–3 lan/tuan

Nhom tu khoa	Vi du
Ten thuong hieu	"[Brand]", "[Brand] review", "[Brand] lua dao", "[Brand] co tot khong"
Ten san pham	"[San pham]", "[San pham] gia", "[San pham] danh gia"
Ten founder	"[Founder name]", "[Founder] la ai"
Doi thu	"[Doi thu 1]", "[Doi thu 2]", "[Doi thu] vs [Brand]"
Nganh	"[Tu khoa nganh]", "[Van de pho bien trong nganh]"
Phan doi	"khong tot", "that vong", "lua dao", "kem chat luong", "khong nhu quang cao"
Khen	"xuat sac", "recommend", "hay qua", "nen dung", "dang tien"

Muc	Diem	Mo ta	Vi du
Rat tieu cuc	1	Phan no, to cao, keu goi tay chay	"Lua dao trang tron, da bao cong an"
Tieu cuc	2	That vong, phan nan, so sanh bat loi	"Dung roi kem hon doi thu nhieu"
Trung tinh	3	Hoi thong tin, so sanh, trung lap	"Ai dung [Brand] chua? Cho minh y kien"
Tich cuc	4	Hai long, gioi thieu, khen	"Dung 3 thang roi, rat hai long"
Rat tich cuc	5	Nhiet tinh gioi thieu, brand advocate	"Best service ever, gioi thieu het ban be roi"

Chu de	Giam sat gi	Y nghia
San pham / Chat luong	Review, so sanh, phan hoi	Cai thien san pham
Dich vu / Trai nghiem	Comment ve nhan vien, quy trinh	Cai thien operations
Gia ca	So sanh gia, phan nan gia	Dieu chinh pricing/communication
Truyen thong / Quang cao	Phan hoi ve content, ads	Cai thien creative
Doi thu	So sanh, chuyen doi tu doi thu	Co hoi hoac moi de doa

Cap do	Tin hieu	Nguong	Hanh dong
Xanh — Binh thuong	Mention tinh thuong, cam xuc tich cuc/trung tinh	<5 mention tieu cuc/ngay	Theo doi binh thuong
Vang — Theo doi	Tang mention tieu cuc, 1–2 bai viet phan nan co tuong tac cao	5–15 mention tieu cuc/ngay HOAC 1 bai >100 tuong tac	Tang tan suat theo doi, chuan bi phan hoi
Cam — Canh bao	Mention tieu cuc lan nhanh, bao chi bat dau dua tin	15–50 mention tieu cuc/ngay HOAC bao chi dua	Kich hoat quy trinh phan hoi, thong bao ban lanh dao
Do — Khung hoang	Viral tieu cuc, hashtag phan doi, anh huong doanh thu	>50 mention tieu cuc/ngay HOAC trending topic	Kich hoat quy trinh khung hoang toan dien

Hang muc	Can lam
Xac dinh nguon goc	Bai viet/comment nao bat dau? Ai dang?
Do lan truyen	Bao nhieu share/comment? Toc do tang?
Tinh chinh xac	Noi dung co dung khong? Co bang chung khong?
Anh huong	Anh huong den ai? Khach hang, doi tac, nhan vien?

Tinh huong	Cach phan hoi
Phan nan co ly	Xin loi + thua nhan + giai phap cu the + thoi gian xu ly
Thong tin sai	Dang chinh thuc + bang chung + giu giong binh tinh
Troll / Vu khong	Khong tranh cai cong khai + luu bang chung + bao cao platform
Khung hoang lon	Thong cao bao chi + video founder len tieng + update lien tuc

Hang muc	Can lam
Xu ly truc tiep	Lien he rieng voi nguoi phan nan, giai quyet ca nhan
Cap nhat cong khai	Thong bao tien do xu ly tren kenh chinh
Rut kinh nghiem	Hop noi bo, xac dinh nguyen nhan goc, phong tranh tai phat
Theo doi hau khung hoang	Giam sat cam xuc 2 tuan sau, do tac dong den brand health

Hang muc	Can lam
Noi dung phuc hoi	Day manh social proof, testimonial tich cuc, case study
PR tich cuc	Bai viet ve cai thien, cam ket chat luong
Engagement	Tang tuong tac voi community, tra loi comment nhanh hon
Do hieu qua	So sanh sentiment truoc — trong — sau khung hoang

Buoc	Nguon	Cach lam	Thoi gian
1	Facebook Groups nganh	Tim kiem tu khoa nganh, loc 7 ngay, doc bai co nhieu tuong tac	10 phut
2	TikTok Discover	Search hashtag nganh, loc video 7 ngay, xem video >10K views	10 phut
3	Google News VN	Search "[nganh] + tin tuc", loc 7 ngay	5 phut
4	Zalo Communities	Doc bai noi bat trong nhom nganh	5 phut
5	Forum (Voz, Reddit VN)	Search tu khoa, doc thread moi co nhieu comment	5 phut
6	KOL/Influencer feed	Xem 5–10 KOL nganh dang lam gi tuan nay	5 phut

Loai	Mo ta	Hanh dong
Rising topic	Chu de moi tang dan thao luan trong nganh	Tao content som, chiem vi tri dau
Viral format	Dinh dang content dang lan truyen (sound, POV, trend)	Adapt nhanh cho brand, dang trong 24–48h
Mua vu	Xu huong theo mua: Tet, 8/3, back-to-school	Len ke hoach truoc 2–4 tuan
Doi thu	Chien dich moi, san pham moi, thay doi gia cua doi thu	Phan tich + phan hoi chien luoc
Cam xuc nganh	Thay doi cam xuc chung ve nganh (VD: mat niem tin, tang ky vong)	Dieu chinh tone of voice va thong diep

Phuong phap	Cong cu	Tan suat
Search hashtag trending	TikTok Discover, Facebook trending	Hang ngay
Doc comment nhieu tuong tac	Comment tren bai viet nganh, KOL	Hang ngay
Theo doi Google Trends	Google Trends — loc khu vuc Viet Nam	2 lan/tuan
Doc bao cao nganh	Bao cao tu AIM, Novaon, Q&Me	Hang thang
Theo doi KOL/Influencer nganh	Content cua 5–10 KOL nganh	3 lan/tuan

Chi so	[Doi thu 1]	[Doi thu 2]	[Brand minh]
So follower (TikTok)	[X]	[X]	[X]
So follower (FB)	[X]	[X]	[X]
Tan suat dang bai/tuan	[X]	[X]	[X]
Loai content chinh	[Mo ta]	[Mo ta]	[Mo ta]
Engagement rate TB	[X%]	[X%]	[X%]
Tone of voice	[Mo ta]	[Mo ta]	[Mo ta]
USP truyen thong	[Mo ta]	[Mo ta]	[Mo ta]
Chien dich gan nhat	[Mo ta]	[Mo ta]	[Mo ta]

Hang muc	Can theo doi	Tai sao
Content moi	Bai dang, video, story	Hoc format hieu qua, tranh trung lap
Ads Library	Quang cao dang chay (Meta Ads Library)	Hieu chien luoc, creative, offer
Landing page	Trang ban hang, form, pricing	Benchmark conversion approach
Review khach hang	Danh gia tren Google, Shopee, FB	Phat hien diem yeu de khai thac
Tuyen dung	Vi tri dang tuyen	Du bao huong phat trien
PR / Bao chi	Bai bao, phong van	Biet chien luoc truyen thong

Chi so	Cong thuc	Benchmark	Tan suat do
Share of Voice (SOV)	Mention brand / Tong mention nganh x 100%	>15% la manh	Hang thang
Net Sentiment	(Mention tich cuc - Mention tieu cuc) / Tong mention x 100%	>60% la tot	Hang tuan
Response Rate	So mention duoc phan hoi / Tong mention can phan hoi x 100%	>80% la tot	Hang tuan
Response Time	Thoi gian trung binh tu mention den phan hoi	<2h la tot, <30 phut la xuat sac	Hang tuan

Chi so	Kem	Trung binh	Tot	Xuat sac
SOV	<5%	5–15%	15–25%	>25%
Net Sentiment	<40%	40–60%	60–80%	>80%
Response Rate	<50%	50–70%	70–90%	>90%
Response Time	>24h	4–24h	1–4h	<1h

Cong cu	Kenh	Cach dung
Google Alerts	Web, bao chi, blog	Tao alert cho ten brand + doi thu, nhan email hang ngay
Meta Business Suite	Facebook, Instagram	Xem comment, mention, message — co san
TikTok Studio	TikTok	Comment management, analytics
Google Trends	Tim kiem Google	So sanh tu khoa brand vs doi thu theo thoi gian
Meta Ads Library	Facebook, Instagram	Xem quang cao doi thu dang chay
Social Searcher	Web, social	Tim kiem mention mien phi (gioi han)

Cong cu	Gia	Diem manh
Brand24	Tu $79/thang	Giam sat da kenh, sentiment analysis tu dong
YouNet Media (BuzzMetrics)	Lien he	Chuyen cho thi truong Viet Nam
Sprout Social	Tu $199/thang	Quan ly + listening + report

15-social-listening

Informações da origem

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Revise os arquivos de origem

Mais deste repositório

Mais deste repositório

Social Listening & Monitoring

Thu thap thong tin

Framework: Listen → Analyze → Report → Act

Kenh giam sat

Danh sach kenh — Viet Nam

Social Listening & Monitoring

Thu thap thong tin

Framework: Listen → Analyze → Report → Act

Kenh giam sat

Danh sach kenh — Viet Nam

Tu khoa giam sat

Phan tich cam xuc (Sentiment Analysis)

Thang do cam xuc

Phan loai theo chu de

Phat hien khung hoang (Crisis Detection)

Tin hieu canh bao som

Quy trinh phan hoi khung hoang

Buoc 1 — Nhan dien (trong 1 gio)

Buoc 2 — Phan hoi (trong 2–4 gio)

Buoc 3 — Giai quyet (1–7 ngay)

Buoc 4 — Phuc hoi (2–4 tuan)

Niche Research — 20 chu de nong trong 7 ngay

Muc dich

Quy trinh research (30–45 phut/tuan)

Output format

Quy tac

Phat hien xu huong (Trend Identification)

Loai xu huong can theo doi

Cach phat hien

Giam sat doi thu (Competitive Monitoring)

Template theo doi doi thu

Giam sat gi o doi thu

Chi so Brand Health

4 chi so chinh

Benchmark chi tiet

Cong cu giam sat

Mien phi

Tra phi (khi can scale)

Quy trinh thu cong (cho team nho)

Bao cao tuan

Template

Bao cao thang

Template

Lien ket skill

Checklist chat luong

Thiet lap ban dau

Hang tuan

Hang thang