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Meta ads planning playbook: objectives, structure, audiences, creative, testing cadence, Pixel/CAPI measurement. Does not assume live Marketing API access.
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Baseado na classificação ocupacional SOC
Optimize budget allocation across paid media channels using Marketing Efficiency Ratio (MER), marginal ROAS analysis, diminishing returns modeling, and incrementality-informed decisions.
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| name | meta-ads-playbook |
| description | Meta ads planning playbook: objectives, structure, audiences, creative, testing cadence, Pixel/CAPI measurement. Does not assume live Marketing API access. |
Use this skill for Meta ads planning: objective selection, account structure, audiences, creative formats, copy, testing cadence, and measurement concepts (pixel, CAPI). Live Meta Marketing API access is not assumed unless the user has connected integrations—use llm_call (e.g. Perplexity) for policy and trend research and web_scrape for URLs the user provides.
llm_call: Current policy questions, format specs, competitor public positioning research—do not fabricate metrics.web_scrape: User-supplied landing pages, help articles, public policy pages.If the user connects Meta via app integrations, Composio tools may apply—never guess tool slugs; follow integration search workflow when available.