name: ios-app-store-optimization
description: Use when shaping the conversion strategy for a real iOS App Store listing: positioning, metadata, the listing promise, and the message each visual asset must convey.
iOS App Store Optimization
Good App Store optimization starts with a real product, not keyword stuffing.
This skill owns listing strategy and asset direction. It does not design or produce the assets. Use ios-app-icon-and-brand-system for the icon and visual identity, and app-store-screenshot-pipeline to produce the screenshot files.
Optimize In This Order
- product clarity
- icon and screenshot conversion quality
- title, subtitle, and keyword strategy
- description and promotional text
- review and rating trust signals
Metadata Rules
- write for the right user before writing for search
- make the title and subtitle concrete, not clever
- use keywords that describe the real job of the app
- do not claim unfinished flows, hidden features, or vague AI magic
- remove repetition that wastes limited metadata space
Conversion Rules
- the icon should help someone notice the app
- the first screenshot should explain the core value immediately
- screenshot copy should be faster to understand than the UI itself
- the listing should match the first-run experience, not oversell it
Positioning Rules
- lead with the primary use case, not a long feature list
- speak in user language, not builder language
- choose one promise the listing can own cleanly
Avoid
- generic "all-in-one" positioning
- stuffing the same keyword everywhere
- descriptions that read like release notes
- screenshot headlines that are too clever to scan
- ASO changes that make the product feel less trustworthy
